Merch Jar Blog

Managing the advertising for your Merch by Amazon business can be a hassle. With hundreds (or even thousands) of products, campaign changes and bids can take a long time to execute and optimize. Amazon advertising bulk operations exist to make this process easier. With a tool like Merch Jar and the power of these bulk operations, you can easily create, edit, and optimize your Amazon ads for maximum impact. So, you’ll be in safe hands as we take you through how to implement Amazon advertising bulk operations to help get your brand (and products!) in front of more people. Let’s get started!

Are you an Amazon seller looking to boost your sales and increase your online visibility? Whether you're a seasoned seller or new to the e-commerce scene, grasping and utilizing Amazon's ad tools can have a considerable impact.‍ From setting up your first ad campaign to optimizing your strategies for better results, we're here to guide you. You don't have to be a marketing expert or a tech whiz – thanks to Amazon advertising software like Merch Jar, you can enhance your conversion rate and attract more visitors to your product pages.‍ If you're eager to enhance your Amazon selling experience, just sit back and relax as we take you through the exciting journey of getting started with Amazon Advertising software!

Understanding negative keywords might be a game changer for your Amazon advertising campaigns, so we at Merch Jar bring you this quick look into the power of Amazon negative keywords. We'll explain how these keywords function and why they're essential for fine-tuning your ad approach. Let's ensure your advertising targets the right audience to maximize your results.

Have you ever wondered how products appear when you search on Amazon? Understanding Amazon Advertising bidding is critical if you're a store trying to increase your visibility and sales on Amazon. In this Merch Jar guide, we walk you through the basics of Amazon advertising bidding.We’ll cover the different methodologies you can use to manage your bids, the benefits of Amazon’s automated bidding, and how to adjust your bids for maximum visibility. We’ll also introduce you to a powerful tool for putting Amazon bid management on autopilot.Ready to run more effective Amazon ad campaigns? Read on.

In the world of online shopping, Amazon links millions of buyers with the products they need. To shine in this crowded marketplace, businesses need to make sure their products get noticed—and that’s where Amazon Sponsored Ads come into play.‍ In this Merch Jar guide, we’ll explore the world of Amazon Sponsored Ads software, giving you a list of the best tools for managing and optimizing Amazon Sponsored Ads in 2023.‍ Are you ready to boost your Amazon game? Let’s dive right in.

If you're a business owner or marketer hoping to increase your sales, you're probably familiar with pay-per-click (PPC) advertising—and how hard it can be to manage. Bid management may be complex—it takes time, and getting it wrong can result in wasted ad spend and lost revenue. PPC bid management software exists to simplify the process with a range of time-saving and optimization tools.In this Merch Jar guide, we introduce you to six of the best PPC bid management tools on the market. We’ll cover tools that focus on a range of ad networks, so there’s something here for everyone.Let’s get started.

If you’ve got lots of eCommerce products to sell, you might naturally wonder where to advertise them. Google Ads and Amazon Ads are both strong platforms for advertizing your business. While, in many respects, the two platforms are similar, there are some key differences between the two.

You’ve decided to pursue a Merch by Amazon business venture but are confronted by the concept of Merch by Amazon tiers. If you don’t already know, these are levels that Amazon sellers must climb to upload more designs onto the marketplace. More designs equal more chances of appealing to a wider audience and, ultimately, more revenue. That’s always a good thing.

Understanding the Merch by Amazon Dashboard is crucial to your success on the platform. It's filled with helpful metrics and data to get the most out of your business. It's also the place where you upload new designs, create new products, and manage your sales. 

Are your Amazon ads falling flat? When you optimize your Amazon ads, you can scale your business and enjoy a significant boost in brand exposure and sales. Optimizing your ads takes planning with solid campaign strategies and high-performing keywords. 

Amazon Advertising offers a wide range of options for product ad targeting, and you’ll frequently find new features to help you target customers. In this MerchJar guide, we’re going to help you optimize your Amazon ads targeting so you can consistently reach the customers you want. 

Using ad software is like quickly sorting through a large pile of coins to find the shiny silver dollars while discarding the duds. Amazon advertising PPC AI tools AI-powered let you instantly and accurately identify the most valuable search terms and keywords to maximize your ad campaigns.

The landscape of Amazon Sponsored Products automation tools is like a bustling city: constantly evolving with new and exciting features popping up every day. It's challenging to keep up, but with these 5 best tools, you have the best chance of navigating it successfully.

Navigating Amazon Advertising can seem quite overwhelming with all the diverse features it offers–but it’s so worthwhile! One of the simplest campaigns to set up, though, is a Sponsored Display ad with automatic targeting, so even if you’re a beginner, you can benefit from trying it out. 

Investing money in Amazon-sponsored product ads is the way to go for serious Amazon sellers. It’s what separates them from the casual sellers who list the odd book or video game. Just like Google, competition for Amazon’s top spots is fierce. While Amazon continues to grow, businesses are putting more money into their Amazon advertising budgets year on year.

Are you running (or getting ready to run) Amazon ads? If so, you’ll want to get familiar with your Amazon ads dashboard. This is the place where you’ll create, launch, and manage your Amazon ads, whether you’re running sponsored products, sponsored display ads or video ads.

What Amazon business wouldn’t like a boost in their conversion rates? Amazon’s average conversion rate is between 10-15%, which is considerably higher than the 1-2% eCommerce average. Given the popularity of Amazon and the trust consumers have in the platform, it’s not surprising that Amazon conversion rates outperform the competition.

Sponsored Display is a powerful Amazon tool that can level up your ad campaigns. Below, Merch Jar explores five steps to make creating sponsored display ads easy and effortless to promote your Amazon business. Let’s jump in!

Amazon does a great job of offering different useful features for its users. One such feature is the Amazon CPC program which is available to anyone looking to grow their Amazon business. This program is designed to allow sellers to advertise their listings on Amazon and get them in front of the right customers. 

Creating and launching Sponsored Brands is like getting a playbook for success: follow the instructions, and you'll be well-prepared to ace the game. In this quick guide, Merch Jar explains Sponsored Brands ads, why you need them, and how you can create and manage your ad campaign to rock your product sales.

Through Merch by Amazon, you can create and upload designs to be printed on items like shirts, hats, and more. You can earn Amazon royalties from these sales, but it's crucial to understand the program’s full benefits to maximize your earnings.

Amazon 1P vs. 3P is like the difference between selling a car via a dealership or as a private seller—there are pros and cons to each. It depends on what you want to achieve.

Amazon ads for books allow you to target potential readers precisely by genre, audience, and even budget. With the right targeting, you can reach a much larger audience with your ads, leading to increased book sales and more recognition for your work.

Because you don’t have to wait long to get your products shipped from the supplier, retail arbitrage lets you sell and generate income quickly. In fact, 19% of Amazon sellers use retail arbitrage...

Amazon FBA and dropshipping are game-changers for the e-commerce market because they allow startups to effectively scale their businesses. FBA is currently the most popular fulfillment method, as approximately 89% of Amazon sellers use it. However...

If you’re selling on Amazon, chances are you use multiple channels to advertise your products and store. If so, you’ll understand that consolidating your customer data across all channels can be a time-consuming process. Amazon Attribution is a solution to this problem. It allows...

Amazon currently stands as the most popular e-`commerce platform, boasting over 300 million active users worldwide. With such a thriving consumer base, the platform provides sellers with an amazing opportunity for lucrative growth through its Amazon Marketing Services (AMS)

If you’re looking to sell Amazon FBA private label products, you’re in the right place. Amazon Marketplace is thriving. In 2021, a survey concluded that 98.07 million U.S consumers accessed the Amazon app at least once per month. In the same year, Amazon reported there were around 2 million SMBs selling on Amazon. This makes an Amazon FBA private label venture potentially very lucrative.

Many Amazon sellers have come to understand that using paid advertising can help push them ahead of their competition. Though some will realize...

Selling products on Amazon can be tough, especially if you’re just starting out. With so many competitors in the market, it’s crucial for businesses to advertise on the platform. Amazon advertising involves a lot of strategic...

With the rise of ecommerce, many authors have started selling their books online, especially in the ebook format — after all, they’re much cheaper and easier to self-publish...

Amazon is a highly competitive marketplace. Every single day, around 3,700 new sellers join the platform and start competing for the attention of shoppers.

Like almost every aspect of running an Amazon business, effective advertising means carefully tracking, interpreting, and actioning key metrics.

Amazon is obviously a well-known platform for buying and selling alike. But did you know that they also offer a print-on-demand service called Merch by Amazon (MBA)?

Merch Jar Price Increase - Effective January 1st In order to better support the development of Merch Jar and reach our vision for Merch Jar to make advertising easier, we’re changing our pricing effective January 1st.

Advertising Your Merch: How To Get Started Using Ads For MBA In this interview I discuss how to get started advertising your Merch by Amazon

You can now set a custom target ACOS at the ad group and targeting (keyword, auto target groups, product and category targets) level. With this...

If ACOS is Amazon Ad’s single most important metric, Target ACOS is Amazon Ad’s single most important benchmark. Without one it’s like throwing darts without...

Here’s 4 Amazon Ad optimizations I use each week that can be done in minutes. Lower bids on high ACOS targets Raise bids on low...

First holiday season running ads for Merch? Not sure how to approach your ad campaigns during Q4? Here’s what you can expect, how I’ll be...

There’s two types of sponsored product ads in this playground we call amazon advertising. Automatic Targeting Campaigns, and Manual Targeting Campaigns. In automatic campaigns, Amazon...