Merch Jar Blog

Discover Amazon’s Good Return on Ad Spend (ROAS), the benefits of tracking it, and factors that can negatively affect it.

Learn about creating an automated Amazon store to enhance efficiency and profitability.

Discover the detailed guide on how to sell on Amazon without holding inventory.

Learn between Amazon FBA and FBM, highlighting their benefits and drawbacks.

Learn the importance of Amazon TACoS (Total Advertising Cost of Sale) and provide practical optimization tips.

Discover the key metrics Amazon sellers should closely monitor to maximize their profits on the platform.

Discover 5 of the most profitable Amazon niches for sellers, offering insights into the best-selling products, drawbacks, and strategies for success.

Learn the comprehensive guide on Amazon CRO, complete with proven strategies, tips, and more.

In this conversation, Cameron Scot interviews Steven Pope, the founder of My Amazon Guy, about Amazon ads and PPC strategies. Steven shares his journey from being a TV reporter to becoming an Amazon expert, discussing the evolution of Amazon ads over the years and the challenges sellers face.

Discover the best wholesale products to sell on Amazon, emphasizing the importance of selecting high-demand, low-competition, lightweight, and profitable items.

Monitor Amazon ad campaigns to boost conversions, with an emphasis on continuous tracking and optimization. We also discuss best practices for enhanced ad monitoring.

Explore the differences between Sponsored Displays and Sponsored Products to guide you in selecting the optimal advertising strategy on Amazon.

Explore Amazon seller tools designed to streamline selling on Amazon by managing inventory, optimizing listings, and enhancing market presence.

Explore the top alternatives to Helium 10 for Amazon sellers, offering tools to enhance product management, keyword research, listing optimization, and more.

We provide a comprehensive guide to the various types of Amazon Ads, emphasizing how these ads can enhance product visibility, drive sales, and meet marketing objectives on Amazon. This includes Sponsored Products, Brands, Displays, Videos, Stores, DSP, and Attribution.

We detail how to craft a powerful Amazon advertising strategy, emphasizing the platform's complexity and the importance of strategic advertising for brand visibility and sales enhancement.

We guide Amazon sellers on setting up and optimizing Headline Search Ads to boost sales, covering what they are, how they work, and best practices for getting them right.

We give you an in-depth guide on how to efficiently and effectively optimize your Amazon PPC strategy for maximum sales.

We examined Helium 10, Jungle Scout, and Merch Jar, focusing on their unique features for Amazon sellers. Each tool has distinct strengths tailored to different aspects of selling on Amazon.

This article introduces you to five Jungle Scout alternatives that improve on many of the tool’s biggest flaws.

If you're a Merch By Amazon seller, understanding Amazon advertising metrics is key to unlocking your e-commerce success. In the competitive world of online retail, these metrics serve as your compass, guiding you toward profitable strategies.

Merch by Amazon (MBA) is a print-on-demand service that allows creators to create and sell custom merchandise like t-shirts, sweatshirts, hoodies, and more. Designs are submitted to Amazon and prices are set for the products. Then, when a customer makes a purchase, you earn a royalty. But for anyone thinking about getting started with Amazon MBA, the question is, “Is Merch by Amazon worth it?”

Merch by Amazon (MBA) is a print-on-demand service offered by Amazon. For those who don’t know, a print-on-demand service is a system in which products are printed only after an order is placed.

Amazon Ads courses are training programs that help advertisers learn how to best use Amazon Ads products and solutions.

Amazon dropshipping is a technique that allows sellers to source products from third-party suppliers and then list them on Amazon Marketplace.

Managing the advertising for your Merch by Amazon business can be a hassle. With hundreds (or even thousands) of products, campaign changes and bids can take a long time to execute and optimize. Amazon advertising bulk operations exist to make this process easier. With a tool like Merch Jar and the power of these bulk operations, you can easily create, edit, and optimize your Amazon ads for maximum impact. So, you’ll be in safe hands as we take you through how to implement Amazon advertising bulk operations to help get your brand (and products!) in front of more people. Let’s get started!

Amazon's advertising software helps users craft, fine-tune, and manage ads on the Amazon platform.

Understanding negative keywords might be a game changer for your Amazon advertising campaigns, so we at Merch Jar bring you this quick look into the power of Amazon negative keywords. We'll explain how these keywords function and why they're essential for fine-tuning your ad approach. Let's ensure your advertising targets the right audience to maximize your results.

Learn more about the fundamentals and strategies of Amazon advertising bidding and the importance of effective bid management to enhance visibility and sales on Amazon.

In the world of online shopping, Amazon links millions of buyers with the products they need. To shine in this crowded marketplace, businesses need to make sure their products get noticed—and that’s where Amazon Sponsored Ads come into play.‍ In this Merch Jar guide, we’ll explore the world of Amazon Sponsored Ads software, giving you a list of the best tools for managing and optimizing Amazon Sponsored Ads in 2023.‍ Are you ready to boost your Amazon game? Let’s dive right in.

If you're a business owner or marketer hoping to increase your sales, you're probably familiar with pay-per-click (PPC) advertising—and how hard it can be to manage. Bid management may be complex—it takes time, and getting it wrong can result in wasted ad spend and lost revenue. PPC bid management software exists to simplify the process with a range of time-saving and optimization tools.In this Merch Jar guide, we introduce you to six of the best PPC bid management tools on the market. We’ll cover tools that focus on a range of ad networks, so there’s something here for everyone.Let’s get started.

If you’ve got lots of eCommerce products to sell, you might naturally wonder where to advertise them. Google Ads and Amazon Ads are both strong platforms for advertizing your business. While, in many respects, the two platforms are similar, there are some key differences between the two.

You’ve decided to pursue a Merch by Amazon business venture but are confronted by the concept of Merch by Amazon tiers. If you don’t already know, these are levels that Amazon sellers must climb to upload more designs onto the marketplace. More designs equal more chances of appealing to a wider audience and, ultimately, more revenue. That’s always a good thing.

Understanding the Merch by Amazon Dashboard is crucial to your success on the platform. It's filled with helpful metrics and data to get the most out of your business. It's also the place where you upload new designs, create new products, and manage your sales. 

Are your Amazon ads falling flat? When you optimize your Amazon ads, you can scale your business and enjoy a significant boost in brand exposure and sales. Optimizing your ads takes planning with solid campaign strategies and high-performing keywords. 

Amazon Advertising offers a wide range of options for product ad targeting, and you’ll frequently find new features to help you target customers. In this Merch Jar guide, we’re going to help you optimize your Amazon ads targeting so you can consistently reach the customers you want. 

Using ad software is like quickly sorting through a large pile of coins to find the shiny silver dollars while discarding the duds. Amazon advertising PPC AI tools AI-powered let you instantly and accurately identify the most valuable search terms and keywords to maximize your ad campaigns.

The landscape of Amazon Sponsored Products automation tools is like a bustling city: constantly evolving with new and exciting features popping up every day. It's challenging to keep up, but with these 5 best tools, you have the best chance of navigating it successfully.

Navigating Amazon Advertising can seem quite overwhelming with all the diverse features it offers–but it’s so worthwhile! One of the simplest campaigns to set up, though, is a Sponsored Display ad with automatic targeting, so even if you’re a beginner, you can benefit from trying it out. 

Investing money in Amazon-sponsored product ads is the way to go for serious Amazon sellers. It’s what separates them from the casual sellers who list the odd book or video game. Just like Google, competition for Amazon’s top spots is fierce. While Amazon continues to grow, businesses are putting more money into their Amazon advertising budgets year on year.

Learn the Amazon Ads dashboard, including how to navigate and take full advantage of its tools and features to boost your sales conversion.

An Amazon conversion rate is the percentage rate at which people who click your ad go on to make a purchase.

Sponsored Display is a powerful Amazon tool that can level up your ad campaigns. Below, Merch Jar explores five steps to make creating sponsored display ads easy and effortless to promote your Amazon business. Let’s jump in!

Amazon does a great job of offering different useful features for its users. One such feature is the Amazon CPC program which is available to anyone looking to grow their Amazon business. This program is designed to allow sellers to advertise their listings on Amazon and get them in front of the right customers. 

Sponsored Brands are ads you can customize to showcase your custom headline, brand logo, and multiple products.

Merch by Amazon royalties are earnings that you receive for every design you have sold on the e-commerce platform.

Amazon 1P vs. 3P is like the difference between selling a car via a dealership or as a private seller—there are pros and cons to each. It depends on what you want to achieve.

Amazon ads for books allow you to target potential readers precisely by genre, audience, and even budget. With the right targeting, you can reach a much larger audience with your ads, leading to increased book sales and more recognition for your work.

Because you don’t have to wait long to get your products shipped from the supplier, retail arbitrage lets you sell and generate income quickly. In fact, 19% of Amazon sellers use retail arbitrage...

Amazon FBA and dropshipping are game-changers for the e-commerce market because they allow startups to effectively scale their businesses. FBA is currently the most popular fulfillment method, as approximately 89% of Amazon sellers use it.

If you’re selling on Amazon, chances are you use multiple channels to advertise your products and store. If so, you’ll understand that consolidating your customer data across all channels can be a time-consuming process. Amazon Attribution is a solution to this problem. It allows...

Amazon currently stands as the most popular e-`commerce platform, boasting over 300 million active users worldwide. With such a thriving consumer base, the platform provides sellers with an amazing opportunity for lucrative growth through its Amazon Marketing Services (AMS)

If you’re looking to sell Amazon FBA private label products, you’re in the right place. Amazon Marketplace is thriving. In 2021, a survey concluded that 98.07 million U.S consumers accessed the Amazon app at least once per month. In the same year, Amazon reported there were around 2 million SMBs selling on Amazon. This makes an Amazon FBA private label venture potentially very lucrative.

Many Amazon sellers have come to understand that using paid advertising can help push them ahead of their competition. Though some will realize...

Selling products on Amazon can be tough, especially if you’re just starting out. With so many competitors in the market, it’s crucial for businesses to advertise on the platform. Amazon advertising involves a lot of strategic...

With the rise of ecommerce, many authors have started selling their books online, especially in the ebook format — after all, they’re much cheaper and easier to self-publish...

Amazon is a highly competitive marketplace. Every single day, around 3,700 new sellers join the platform and start competing for the attention of shoppers.

Like almost every aspect of running an Amazon business, effective advertising means carefully tracking, interpreting, and actioning key metrics.

Amazon is obviously a well-known platform for buying and selling alike. But did you know that they also offer a print-on-demand service called Merch by Amazon (MBA)?

Merch Jar Price Increase - Effective January 1st In order to better support the development of Merch Jar and reach our vision for Merch Jar to make advertising easier, we’re changing our pricing effective January 1st.

Advertising Your Merch: How To Get Started Using Ads For MBA In this interview I discuss how to get started advertising your Merch by Amazon

You can now set a custom target ACOS at the ad group and targeting (keyword, auto target groups, product and category targets) level. With this...

If ACOS is Amazon Ad’s single most important metric, Target ACOS is Amazon Ad’s single most important benchmark. Without one it’s like throwing darts without...

Here’s 4 Amazon Ad optimizations I use each week that can be done in minutes. Lower bids on high ACOS targets Raise bids on low...

First holiday season running ads for Merch? Not sure how to approach your ad campaigns during Q4? Here’s what you can expect, how I’ll be...

Learn how to structure Amazon ad campaigns, emphasizing the use of both automatic and manual targeting to boost ad performance and reduce costs.