Here’s Our Top Picks for the 8 Best Helium 10 Alternatives

May 9, 2024

Helpful Summary

  • Overview: We detail the top alternatives to Helium 10 for Amazon sellers, offering tools to enhance product management, keyword research, listing optimization, and more, tailored to different business needs.
  • Why you can trust us: Merch Jar is relied upon by prominent clients using case studies and positive reviews to demonstrate our platform's efficiency in optimizing Amazon PPC campaigns.
  • Why this is important: The right alternative to Helium 10 can help you manage and grow your Amazon business effectively, catering to specific requirements and enhancing operational efficiencies.
  • Action points: Evaluate alternatives based on feature sets, data accuracy, user interface, integration capabilities, and overall ease of use to ensure they meet your business needs.
  • Further research: Investigate each option further by exploring user feedback, pricing models, and support services to make an informed decision.

In recent years, Helium 10 has become one of the biggest resources for Amazon sellers looking to streamline operations.

With so many features packed in the box, it’s not hard to see the value. That said, you might find the tools a bit lacking in depth. Especially if you’re looking for advertising automation.

This Merch Jar guide will walk you through the 8 best Helium 10 alternatives, each of which caters to your specific needs as an Amazon seller.

So, let’s dive in and see what these tools have to offer.

Why Listen To Us?

At Merch Jar, we are trusted by a wide range of clients who rely on us to optimize their PPC campaigns efficiently and effectively. 

Christopher Goettl, a KDP seller, praises Merch Jar for its time-saving automation tools in managing ad campaigns. Formerly spending hours navigating the ad dashboard, Goettl is thankful for how much he has gained from Merch Jar. 

What is Helium 10?

Helium 10 is a comprehensive suite of tools designed to support Amazon sellers in various aspects of their business, from product research to marketing and operations management. It’s most notable for its various branded automation tools that help expedite product search and listing optimization.

Here are some of the key features that Helium 10 offers:

  • Product Research: Tools like Black Box and Xray help sellers find profitable products by providing data on sales trends, competition, and market demand.
  • Keyword Research: With tools like Magnet and Cerebro, users can identify high-potential keywords, analyze their search volume, and gauge competition to optimize their product listings.
  • Listing Optimization: Features like Frankenstein and Scribbles assist in creating effective and high-converting product listings by optimizing titles, bullet points, and descriptions.
  • Marketing and PPC: Helium 10 offers Adtomic, a tool that helps manage and optimize Amazon PPC campaigns to improve ad performance and reduce costs.
  • Financial Analytics: The Financial Analytics Dashboard provides a clear view of revenue, expenses, and profits, facilitating better financial management.
  • Email Automation: This feature streamlines communication with customers, including order confirmations and review requests, to enhance customer engagement and feedback.

Why Look for Helium 10 Alternatives?

Of course, Helium 10 has its downsides, here are some alternatives to consider:

  • Cost: Helium 10's pricing can be prohibitive for new or small-scale sellers. Even the basic plans involve a significant investment, which might be challenging if you’re  just starting or operating on a tight budget​.
  • Lack of Features: While Helium 10 is comprehensive, you might find some elements missing, such as direct integration with Amazon’s API for real-time inventory and order tracking.
  • Customer Support: Some users have reported that Helium 10’s customer support is less responsive than they would like it to be. The limited support options and responsiveness might push users to look for services with more robust support systems​.
  • Performance Issues: There can be discrepancies or delays in the data that Helium 10 provides, as it uses sampling rather than real-time data from Amazon. Sellers who care about real-time accuracy might find these limitations a bit overkill.

Criteria To Consider When Choosing a Helium 10 Alternative

If you’re looking for alternatives to Helium 10, you need to 

Feature Set

Assess whether the alternative offers the specific features you need, such as product research, keyword research, listing optimization, inventory management, and PPC management. Ensure that these tools address your primary challenges and goals in selling on Amazon.

Accuracy of Data

The reliability of data provided by the tool is crucial. Look for solutions that offer accurate and timely data to help you make informed decisions. Check whether the tool provides estimates or real-time data, and understand the source of their data​.

Usability and Interface

Consider how user-friendly and intuitive the interface is. A more straightforward, easy-to-navigate interface might be preferable if you're not very technical or if you value simplicity in your tools.

Integration Capabilities

Check if the tool integrates seamlessly with other platforms you use, such as other e-commerce platforms, social media, or analytics tools. Integration makes your work faster.

8 Best Helium 10 Alternatives

Check out our list of the eight best Helium 10 alternatives below:

  1. Merch Jar
  2. Jungle Scout
  3. Teikametrics
  4. DataHawk
  5. Mergado
  6. SellerApp
  7. Feedonomics
  8. Perpetua

1. Merch Jar

Merch Jar is an Amazon advertising tool designed to automate and streamline the management of Amazon ad campaigns. Our solution offers a range of automation tools to help sellers optimize their advertising strategies effectively.

Key Features

  • Recipes for Automation: Allows for the creation of complex automation using natural language to manage campaigns, adjust bids, and optimize budgets.
  • Smart Bids: Automatically adjust bids to align with ACOS goals, ensuring budget efficiency.
  • Bulk Actions: Facilitates the management of multiple campaigns through bulk updates to bids, keywords, and ad statuses.
  • Dashboard Insights: Provides a comprehensive overview of ad performance with Amazon dashboard, helping users make informed decisions based on detailed analytics​ 

Pros & Cons


  • Automates repetitive tasks
  • Optimizes spending and improves ACOS
  • Simple dashboard
  • Offers bulk actions
  • Has pre-configured automation setups 
  • Supports detailed logs and analytics
  • Promotions feature
  • User-friendly interface


  • Limited automation runs

2. Jungle Scout

Jungle Scout is a comprehensive platform designed to support Amazon sellers by offering tools and insights for starting, managing, and scaling an Amazon business. 

Jungle Scout excels in product research with features like the Product Tracker, which enables users to monitor the market dynamics of their Amazon products closely. It also assists in formulating competitive sales strategies by providing real-time tracking and historical data trends, allowing sellers to make informed decisions based on accurate market insights​

Key Features

  • Product Database: Access a vast database containing over 70 million Amazon products for detailed research and opportunity identification.
  • Opportunity Finder: Discover profitable product niches using keyword-driven insights​.
  • Keyword Scout: Optimize listings and ad campaigns with high-traffic, relevant keywords.
  • Rank Tracker: Monitor and analyze the performance and ranking of keywords over time.
  • Supplier Database: Easily find and vet suppliers with a comprehensive database of verified sources​.

Pros & Cons


  • Comprehensive toolset
  • Database with over 500 million products
  • Offers advanced keyword and supplier research tools
  • Monitors market trends and sales performance
  • AI-assisted features
  • Great for new and advanced sellers
  • Provides ongoing learning and support
  • Responsive customer support


  • The breadth of features and the depth of data can be overwhelming for beginners​ 
  • Pricing might be a barrier for new sellers or those with limited budgets
  • There have been instances of delayed responses and a lack of live chat options

3. Teikametrics

Teikametrics is an AI-driven e-commerce optimization platform designed to automate and enhance advertising strategies on Amazon and Walmart. It leverages machine learning algorithms to optimize Amazon ads and advertising spending, manage inventory, and improve product visibility through data-driven insights. 

The platform's Flywheel 2.0 technology integrates various aspects of marketplace selling to maximize profitability and efficiency​.

Key Features

  • Flywheel 2.0: Automates campaign creation, keyword targeting, and bidding, aligning them with business goals and profitability.
  • AI-driven Keyword and Bidding Optimization: Uses real-time data to make instantaneous Amazon advertising bidding adjustments and keyword targeting, maximizing advertising efficiency and reducing ACOS (Average Cost of Sale)​.
  • Multichannel Analytics: Provides a comprehensive view of sales, advertising, and inventory across multiple marketplaces​.
  • SKU-level Campaign Management: Allows for detailed product automatic targeting and budget allocation to enhance ad performance and relevance.

Pros & Cons


  • Comprehensive automation of ad campaigns
  • Real-time data utilization
  • Supports a wide array of ad types and marketplace integrations
  • Detailed performance analytics
  • Advertising budgets
  • Suitable for both small sellers and large enterprises​ 
  • Continuous updates and innovations in features
  • Provides competitive insights


  • The complexity of features may require a learning curve for new users​
  • Some users have reported delays in customer support responses
  • Teikametrics may be expensive, especially for smaller sellers or those just starting out. 

4. DataHawk

DataHawk is a comprehensive analytics platform tailored for e-commerce businesses. It provides detailed insights into various aspects of digital shelf presence, including competitive intelligence, performance analysis, and optimization opportunities across multiple marketplaces like Amazon and Walmart. 

Its AI-driven analytics help brands, marketers, and e-commerce managers optimize their online operations effectively.

Key Features

  • Competitive Intelligence: Offers tools to analyze competitors' strategies, helping businesses adapt and thrive in competitive marketplaces.
  • Performance Analytics: Tracks KPIs like sales, traffic, and conversions, offering actionable insights for performance enhancement.
  • SEO and Organic Traffic Optimization: Provides tools to enhance organic search presence on platforms like Amazon and Walmart, crucial for long-term success​.
  • Profitability and Sales Growth Tools: Facilitates the optimization of sales and profitability through detailed financial insights and trend analysis.
  • Buy Box Winning Strategies: Tools specifically designed to increase the chances of winning the Buy Box on platforms like Amazon.

Pros & Cons


  • Effective SEO tools
  • Detailed competitive intelligence
  • Automates data collection and analysis
  • Supports a wide range of integrations
  • Increases profitability
  • User-friendly interface
  • Provides education resources


  • The cost might be a barrier for small businesses or startups looking to optimize a budget​ 
  • DataHawk only provides data tracking from the date of sign-up forward, which means users cannot access historical data from before their registration.
  • Several users have reported challenges with customer support, including slow response times

5. Mergado

Mergado is a versatile e-commerce tool primarily used for managing and optimizing product data feeds for online marketing platforms. It simplifies the process of advertising products on comparison shopping engines, Google Shopping, Facebook, and other digital marketing channels. 

Mergado's core functionality revolves around transforming, managing, and automating product feeds without the need for extensive programming knowledge​.

Key Features

  • Feed Management: Offers tools for editing and optimizing product feeds for various e-commerce platforms.
  • Rule-based Automation: Users can apply rules to automate changes across their product listings.
  • Feed Audit: Provides an audit tool to check and optimize the quality of data feeds.
  • E-commerce Platform Integration: Supports various platforms through specific modules, enhancing compatibility and ease of integration​.

Pros & Cons


  • Automated feed optimization
  • Multichannel capability
  • User-friendly
  • Custom rule creation
  • Rich app ecosystem
  • Comprehensive audits
  • Scalable plans
  • Multilingual interface


  • Learning curve
  • Limited integration
  • Users report unexpected eros in MQL queries sometimes

6. SellerApp

SellerApp is a comprehensive suite designed to optimize and streamline Amazon marketplace activities. This platform assists sellers through tools that enhance product research, keyword research, PPC campaign management, and more. It aims to increase visibility, efficiency, and profitability on Amazon.

Key Features

  • Product Research: Identifies high-potential products using a database of millions of items across various Amazon categories.
  • Keyword Research: Offers tools to discover profitable keywords and track their performance to optimize listings and advertisements​.
  • PPC Automation: Automates ad campaigns and optimizes ad spend with advanced rule-based, algorithmic bidding.

Pros & Cons


  • Rapid keyword collection
  • Extensive product database
  • Real-time profit tracking
  • Efficient listing tools
  • Advanced PPC features
  • Competitor insights
  • Global marketplace support
  • Seamless user experience


  • Complex features setup
  • Limited free plan scope
  • May require multiple tools

7. Feedonomics

Feedonomics is a robust product feed management platform designed to optimize the process of handling product data across multiple online marketplaces and advertising channels. It integrates data feed optimization with order management to provide a comprehensive solution for e-commerce businesses looking to expand their reach and improve operational efficiency​.

Key Features

  • Full-Service Feed Management: Provides end-to-end management of product feeds, including setup, optimization, and continuous support​.
  • Advanced Data Synchronization: Offers efficient data synchronization across all platforms, enhancing consistency and accuracy​.
  • Real-Time Data Syncing: Prevents overselling and product disapprovals through event-driven, real-time synchronization​.
  • Automated Order Management: Automates order and inventory management to streamline operations and reduce workload​.

Pros & Cons


  • Global channel support
  • Extensive automation
  • Real-time updates
  • Efficient data handling
  • Customizable feeds
  • Comprehensive integration
  • Scalable solutions
  • Continuous optimization


  • Complex setup
  • Integration dependencies
  • Resource-intensive

8. Perpetua

Perpetua is a digital advertising platform designed for e-commerce businesses, focusing on automating and optimizing Amazon advertising campaigns. It provides tools for Amazon sponsored ads, keyword optimization, and full-funnel marketing tactics to improve visibility and drive sales on Amazon and other retail media platforms​.

Key Features

  • Automated Campaign Management: Simplifies campaign creation and optimization, allowing users to set strategic goals while the system handles execution.
  • Advanced Bid Optimization: Offers continuous bid adjustments to meet target Amazon ACOS, ensuring efficient ad spend​.
  • Dayparting Controls: Adjusts ad display based on hourly performance metrics, maximizing ad effectiveness.
  • Full-Funnel Marketing: Supports a range of ad types, including Sponsored Brands, Sponsored Display Ads, and DSP (Demand Side Platform)​.

Pros & Cons


  • Automated optimization
  • Multi-channel capability
  • Real-time adjustments
  • Influencer integration
  • Strategic insights
  • Granular controls
  • Custom reporting
  • Great for small and large teams


  • Interface complexity
  • Can be expensive, for smaller sellers or those just scaling up their advertising efforts​

Switch to Merch Jar today!

The alternatives we’ve listed above offer versatility and innovation, but if you want the best option of all, choose Merch Jar. In a competitive market, your priority should be to maximize your ad spend. 

Merch Jar takes the guesswork out of managing your PPC campaigns! Our user-friendly tool employs smart automation to handle bidding, tweak budgets, and boost ad performance effortlessly. Smoother operations and increased profitability are just a few clicks away!

Register now!