Keyword isolation, also known as search term isolation or keyword graduation, is a broad term. In simple terms, it is the process in which you can prune poor performing search terms from your campaigns and promote your best performing search terms to receive a higher share of your budget.
This generally involves looking at search terms and either:
The underlying goal here is to trim away the search terms that do not convert for you, while giving your converting search terms higher bids and budgets, while also still ensuring that you are keeping your auto and broad match advertising running in order to find new search terms that may convert well.
Smart Campaigns strikes the ideal balance between exploratory keyword research and profit maximization, ultimately helping you to achieve a lower ACoS and higher sales.
No matter how you structure your campaigns, Smart Campaigns allows you start reaping the rewards of keyword isolation today. With the deeply configurable options in Smart Campaigns, you can set up your promotion strategies exactly as you need.
Whether you want to promote a keyword when it has 2 orders and an ACoS < 20% over the last 30 days, more than 1 order over it's lifetime, more than 50 clicks in the last 90 days, or any other combination - the choice is yours with Smart Campaign's fully customizable rules.
Know exactly what bids were changed, why, and when with Smart Bid's detailed logs. Filter by date or a specific ad type or individual ad to get deep insight to the optimizations happening on your account.
There was not enough time to manage all of my ad campaigns, it needed to be more automated. You can optimize in bulk way faster than Ad Console, and Promotions are great for finding new winning keywords. Merch Jar is a great tool for time efficiency when you're optimizing larger advertising accounts.