Amazon PPC Tools

Hands-free Keyword Management
Smart Campaigns is one of Merch Jar’s most powerful features for increasing sales and driving down the ACoS on your product. Smart Campaigns automate the process of keyword graduation, allowing you to more precisely control the bids of your top performing search terms, automatically remove poor performing search terms, and continue looking for new search terms all at the same time!
Keyword Smart Campaign Benefits
What is keyword isolation?

Keyword isolation, also known as search term isolation or keyword graduation, is a broad term. In simple terms, it is the process in which you can prune poor performing search terms from your campaigns and promote your best performing search terms to receive a higher share of your budget.

This generally involves looking at search terms and either:

  • isolating them to exact match keywords if they have been performing well
  • or negating them if they have not been performing well

The underlying goal here is to trim away the search terms that do not convert for you, while giving your converting search terms higher bids and budgets, while also still ensuring that you are keeping your auto and broad match advertising running in order to find new search terms that may convert well.

Smart Campaigns strikes the ideal balance between exploratory keyword research and profit maximization, ultimately helping you to achieve a lower ACoS and higher sales.

Fully configurable
Made for your Campaign Structure

No matter how you structure your campaigns, Smart Campaigns allows you start reaping the rewards of keyword isolation today. With the deeply configurable options in Smart Campaigns, you can set up your promotion strategies exactly as you need.

Whether you want to promote a keyword when it has 2 orders and an ACoS < 20% over the last 30 days, more than 1 order over it's lifetime, more than 50 clicks in the last 90 days, or any other combination - the choice is yours with Smart Campaign's fully customizable rules.

Full Featured Logs

Know exactly what bids were changed, why, and when with Smart Bid's detailed logs. Filter by date or a specific ad type or individual ad to get deep insight to the optimizations happening on your account.

What Sellers are Saying about Smart Campaigns

Managing my own bids and keywords felt like a tedious, endless task. With Promotions and Recipes I can now focus on finding new design ideas and creating designs, instead of micromanaging my ad campaigns.

Daniel Sauer

There was not enough time to manage all of my ad campaigns, it needed to be more automated. You can optimize in bulk way faster than Ad Console, and Promotions are great for finding new winning keywords. Merch Jar is a great tool for time efficiency when you're optimizing larger advertising accounts.

Brian F.

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