Features
Using ad software is like quickly sorting through a large pile of coins to find the shiny silver dollars while discarding the duds. Amazon advertising PPC AI tools let you instantly and accurately identify the most valuable search terms and keywords to maximize your ad campaigns.
In the article below, Merch Jar walks you through the top 15 Amazon advertising PPC AI apps to help you rock your ad campaign goals. Let’s jump in!
At Merch Jar, we understand the challenges of Amazon advertising. Our platform is built to help sellers automate the process of campaign management and bid optimization so that you can focus on growing your business.
We’ve tested tons of PPC AI tools and have narrowed down the top 15 for you to consider.
Amazon advertising PPC AI is an application that leverages artificial intelligence (AI) and machine learning to automate, manage, and optimize your Amazon ad campaigns.
Advertising and PPC (pay-per-click) software is a must-have resource for Amazon sellers since it streamlines day-to-day tasks, such as:
Ultimately, Amazon PPC software must help you maximize profits by growing your sales while reducing the cost per click (advertising costs).
Staying ahead in the competition: Amazon advertising PPC AI tools help you stand out from a sea of competition and dominate your niche. They give you actionable insights and recommendations in real time to up your Amazon advertising game.
Optimized campaign: By harnessing AI-powered PPC software, you can identify high-converting keywords within seconds to optimize your ad campaigns. Also, you can automatically pause poor-performing search terms and keywords.
Improved decision-making: Use PPC software instead of relying on your hunches and opinions to make advertising decisions. It offers you instant data and key metrics to enable you to evaluate and tweak your Amazon advertising methods.
Decreases ACoS: Automating your PPC allows you to set and achieve your desired ACoS, ensuring optimal profitability and efficiency in your advertising campaigns while minimizing unnecessary complexities. This empowers you to enhance your profit margins and streamline your advertising strategies effectively.
Better luck at winning Buy Box: Not all sellers are eligible, and factors like return rate, product reviews, and customer response time play a important role in securing it. By using automated sponsored ad campaigns, you can enhance sales, generate more product reviews, and signal to Amazon that you deserve the Buy Box, ultimately boosting your visibility and sales on the platform.
Minimize or avoid human errors: Despite your utmost attention to detail, human oversight can lead to mistakes that may negate your efforts. Decisions influenced by peer pressure or personal state of mind are mitigated when relying on AI, offering you a near-zero possibility of errors and ensuring the precision and effectiveness of your advertising strategies.
Better than Seller Central: While Seller Central provides automated campaign options, it still demands considerable time and effort on your part. By using PPC automation software, you can delegate tasks like text optimization, eliminating ineffective keywords, and listing negative keywords to the automation tools. This allows you to save time and optimize your campaigns more efficiently, surpassing the capabilities of Amazon's automatic campaign offerings.
When choosing an Amazon PPC tool, there are several key features and characteristics to look for.
When selecting Amazon Advertising PPC AI tools, prioritize automation capabilities that align with your campaign needs.
Assess the tool's ability to automate routine tasks like bid adjustments, keyword management, and ad creation, as this can significantly enhance efficiency and campaign optimization. Look for solutions that offer smart automation features, allowing you to strike the right balance between hands-on control and time-saving automation for a more effective advertising strategy.
With Merch Jar’s Recipes, you can envision and create powerful, intricate automation tailored to manage your advertising catalog. These automations extend beyond basic functionalities, allowing users to perform routine maintenance operations like pausing campaigns, adjusting bids, or optimizing budgets, all based on customizable conditions and frequencies.
Choose a tool that provides comprehensive and insightful data on campaign performance, allowing you to track key metrics, analyze search term reports, and gain valuable insights into customer behavior.
Effective reporting and analytics features empower you to make data-driven decisions, optimize your campaigns, and refine your advertising strategies for better overall performance on the Amazon platform.
Examine the integration capabilities of Amazon Advertising PPC AI tools with your existing systems and workflows.
Pick a tool that seamlessly integrates with key platforms like Amazon Seller Central or third-party analytics tools. This well-integrated solution enables smoother data flow, helping you coordinate advertising efforts effectively and ensuring the AI tool complements your overall business strategy on the Amazon Marketplace.
Prioritize Amazon advertising PPC AI tools with reliable and responsive customer support. Evaluate support channel availability, response times, and overall assistance. Excellent customer support ensures timely assistance with issues, helping you navigate challenges and maximize the AI tool's features for advertising success on Amazon.
Select a tool that's regularly updated to adapt to changes in e-commerce and integrates new features or strategies introduced by Amazon. An adaptable tool ensures your advertising campaigns stay effective and competitive, delivering long-term value for your investment.
Were you looking for the best Amazon advertising PPC AI tool? We've got you covered. Below is an in-depth review of the 15 top Amazon advertising software programs that can take your Amazon business to another level.
Here are the tools we’ll be covering:
Want to jumpstart your Amazon ad campaigns and grow your sales? Merch Jar is one of the top Amazon advertising PPC AI tools that makes advertising on Amazon a breeze. It allows you to manage and automate your advertising campaigns, so you can focus on expanding your Amazon business.
Advertising on autopilot: Stay ahead of the game by using the “Recipes” tool to automate your keywords and target bids, improve your ad spend efficiency, and automatically stop poor-performing ads.
Automated bid management: Say goodbye to manual spreadsheet bidding and Amazon's Bulk Sheets. Instead, use Smart Bids to automatically increase keyword bids when ACoS is low, reduce target bids when ACoS is high, raise keyword bids when impressions are low, and pause your ads when they’re unprofitable.
Supported marketplaces: Use the software in all API-accessible advertising countries.
At Merch Jar, we offer three plans based on the number of active ads you have.
Essentials (starting at $10/month) supports up to 1,000 active ads, Standard (starting at $50/month) supports up to 250,000 ads, and Premium (starting at $265/month) supports up to 2,000,000 ads.
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Zon.Tools is an all-in-one Amazon PPC platform that lets Amazon sellers and Merch Amazon automate campaigns and grow sales through its proprietary AI technology. The software automatically and continuously optimizes PPC ad campaigns, freeing up more time for your business.
ZonTools offers three pricing packages: Analyzer ($9), Masterer (19), and Dominator ($25). These are monthly subscriptions, with each providing a 30-day $1 trial.
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PPC Entourage is Amazon advertising and PPC software that enables users to automate and expand their ads without the need for spreadsheets. With its features, you can control the bid price, remove search terms that increase ad costs, and improve your ROI.
The software’s pricing depends on how much you want to spend on advertising, which is 2.9% of your budget. For ad spend:
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Helium 10 is a platform that offers a suite of tools for Amazon FBA and Walmart sellers to research keywords, manage and sell products, optimize listings, and automate Amazon PPC campaigns. You can use its features to build a sales strategy and keep tabs on your performance.
You can get started with Helium 10 by choosing from the following pricing plans:
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DataHawk is an e-commerce analytics platform that provides data to brand managers to help them scale their online businesses. It offers actionable insights and recommendations to enable users to improve their product sales and profitability.
The tool’s pricing plans are available upon request for a demo.
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AiHello is an automated Amazon PPC management tool that helps sellers increase their revenue without increasing ACoS.
The tool automatically diverts money away from underperforming keywords towards better converting ones—even adding new keywords when it spots an opportunity. You can also contact a dedicated account manager for personalized recommendations and strategies tailored to your business.
AiHello offers four pricing plans—Pro ($175/mo), Hybrid ($750/mo), Agency ($800/mo), and Enterprise (custom).
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Perpetua is an e-commerce advertising tool that integrates with Amazon, Walmart, Target, and Instacart.
Perpetua lets sellers automate important ad management tasks like bidding, keyword harvesting, budget allocation, and reporting while retaining the flexibility to fine-tune each to their specific business requirements.
Perpetua offers four plans to choose from—Starter ($250/mo), Growth ($550/mo), Pro ($550/mo + % of ad spend managed in Perpetua), and Enterprise (custom pricing).
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Teikametrics is an e-commerce advertising platform that fully automates campaign creation, keyword targeting, and hourly bidding.
Teikametrics' Flywheel 2.0 excels in fully automating campaign creation, keyword targeting, and bidding workflows. Sellers can use data-driven AI for intelligent advertising decisions with minimal manual intervention.
Teikametrics has three simple pricing plans—Basic (Free), AI-Powered ($99 for $0-$5k monthly ad spend), and Ad Management (custom pricing).
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Stackline is an all-in-one commerce tool that integrates with a range of platforms (including Amazon) to provide powerful analytics, forecasting, and advertising solutions for brands and retailers.
Drive (Stackline’s ad management product) allows users to build, manage, and optimize their Amazon PPC campaigns directly from the platform. It integrates seamlessly with Stackline’s other products for a holistic view of customers and sales data, making it easier to identify growth opportunities and make informed decisions for your business.
No pricing information is available on their website. Contact their sales team for a quote.
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BidX is a popular ad management platform among Amazon sellers.
It simplifies the setup of rule-based campaigns and offers an advanced analytics dashboard for monitoring performance. For very campaign you create, you can choose from a range of strategies (e.g., Break-Even ACoS, Max ACoS, Profit Margin) to optimize bids and increase ROI.
BidX has three plans that offer different levels of oversight from the team—Self-Service Platform (€295/year + 3% of ad spend), Managed Platform (€1,500 + 3% of ad spend), and Managed Service (€3,500 + 3% of ad spend).
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The Intentwise Ad Optimizer is a multi-marketplace ad optimization tool for Amazon, Instacart, Walmart, and Criteo. It uses AI-powered and rule-based bid optimization, and also offers data visualization and reporting tools for tracking performance.
No pricing information is available on their website. Contact their sales team for a quote.
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Ad Badger is a user-friendly software designed to empower users in optimizing their Amazon PPC campaigns, providing stress-free management and access to an easily digestible PPC course. The platform focuses on reclaiming wasted ad spend, driving increased sales and revenue, and leveraging smart automation to reduce Advertising Cost of Sale (ACoS).
There’s no pricing information available on their website. Contact their sales team for a quote.
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SellerApp is a software designed to help Amazon sellers improve their advertising performance and increase sales. It offers a variety of features to help sellers optimize their campaigns and make data-driven decisions.
SellerApp has four plans—Premium ($0/mo), Pro Lite ($39/mo), Professional ($49/mo), and Platform for Agency (custom).
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Pacvue is a powerful PPC tool designed for big businesses. Using retail AI, Pacvue's platform offers timely and precise data to help businesses smartly adapt to market changes, promote products across 90+ global online marketplaces, and automate and improve e-commerce advertising.
No pricing information is available on their website. Contact their sales team for a quote.
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Hailing from France, M19 is a software company providing an AI-based PPC tool that operates in a highly automated manner, adjusting bids, monitoring organic rank, and creating campaigns known as 'Strategies.'
Recognized for its hands-off approach, M19 aims to increase profitability and save time. It offers benefits like enhanced productivity for managing multiple accounts, comprehensive reporting tools for customer-facing teams, and a risk-mitigating strategy by minimizing errors associated with volume and manual PPC management.
Choose from M19’s four pricing plans—Starter ($0/mo), Growth ($400/mo), Professional ($400/mo + 3% of monthly ad spend), and Agency (custom).
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Amazon advertising PPC AI tools are an integral part of your marketing strategy. They automate keyword research and bids to optimize your ad campaigns and improve sales. Their nifty features help you streamline day-to-day tasks, like Amazon ad management, to enhance your ROI.
Need to conquer your Amazon advertising PPC campaigns? Try Merch Jar, advertising PPC AI software. Our tool offers you a range of features and functions, such as automated bidding, keyword optimization, and detailed reporting.
Also, Merch Jar is integrated with Amazon's API, allowing you to quickly and easily access data and insights from your campaign. Don’t take our word for it! Start a free 30-day trial today!
