Amazon PPC Automation

Amazon Ad Automation.
without limits_

Merch Jar is Amazon's most powerful and customizable ad automation engine, built for those who demand more.

Automations / Recipes
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Source: Keywords
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Automations / Recipes
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Source: Keywords
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Automations / Recipes
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Composer
Source: Keywords
4757 Keywords
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// Increase Bids On Winning Keywords

((over the last 7 days campaign name contains “Research” and

   roas > 4.5 and

   bid < $2.50 and

   orders > 4

)

or

(over the last 30 days roas > 4.0

   and (

      ctr > 0.6%

      or cvr > 12%

   )
))

and over the lifetime acos < 25%

Your Strategy, Your Rules

Break free from rigid, one-size-fits-all automation. With Merch Jar's intuitive Recipe engine, you design strategies as intricate as your business demands—without needing a technical degree.

Start from our library of premade Recipes or craft your own for unparalleled campaign control.

The premade Recipes are a game changer. The most common optimizations can be made without even thinking about it. — Sami O.

Clarity in Every Action

Understand every automation action—because you set the rules. Preview automation actions before they occur and review detailed audit logs of every change Merch Jar makes.

Know what’s happening and why, and make informed decisions with complete clarity at every step.

With Merch Jar, I'm just faster and more efficient, and I can track data further back than in Amazon's ad console. — Tommy

Scale Without Limits

Whether you’re an agency managing hundreds of ad accounts, or brand with millions of ads and keywords, Merch Jar’s enterprise-grade architecture delivers lightning-fast performance.

Drive results as you scale without worrying about technical limitations.

Taking control of 30,000 ASINs felt undoable. Merch Jar made it easier and now my ads are optimized while I focus on other parts of the business. — Sebastian K.

Complete Control.
Total Transparency.
At Any Scale.

Advanced Customization

Write Your Own Rules

Explore how Merch Jar's advanced Recipes handle complex strategies effortlessly.

Optimize using recent, mid-term, and lifetime data combined.

Composer
Source: Keywords
35189 Keywords
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Create precise rules with complex, nested conditions using Boolean logic.

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Source: Targets
247683 Targets
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Target adjustments using precise filters for bids, CPC, and specific campaign names.

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Source: Keywords
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Automate actions on specific days or dates to align with your business needs.

Composer
Source: Campaigns
64 Campaigns
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Unlimited Data Retention

Access lifetime data to make informed decisions based on your entire advertising history. Analyze long-term trends and performance without limitations, ensuring your strategies are always data-driven.

Lightning-Fast Query Speeds

Retrieve data swiftly, even when working with millions of ads and keywords. Our robust infrastructure ensures efficient performance, so you can focus on optimizing campaigns without delays.

Full Audit Logs

Maintain full transparency into every automated action Merch Jar performs. Track changes with comprehensive logs that show what happened, when, and why—giving you complete control and confidence.

Dry Run Previews

Test your automations before they go live. Preview the effects of your Recipes without impacting active campaigns, allowing you to fine-tune strategies with assurance and avoid unwanted surprises.

Get Started with Our Library of Recipes.

Maximize performance from day one with Starter Recipes designed to boost efficiency and profitability.

recipe_
#04
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Raise Bids on High Performing Keywords

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// Increase Bids On Winning Keywords

((over the last 7 days roas > 4.5 and

   bid < $2.50 and

orders > 4

)

or

(over the last 30 days

roas > 4.0

and (

 ctr > 0.6%

or cvr > 12%

    )

))

and over the lifetime acos < 35%

recipe_
#02
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Starter 02: Pause Poor-Performing Keywords

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// Increase Bids On Winning Keywords

((over the last 7 days roas > 4.5 and

   bid < $2.50 and

orders > 4

)

or

(over the last 30 days

roas > 4.0

and (

 ctr > 0.6%

or cvr > 12%

    )

))

and over the lifetime acos < 35%

recipe_
#01
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Starter 01 - Low Impressions

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// Increase Bids On Winning Keywords

((over the last 7 days roas > 4.5 and

   bid < $2.50 and

orders > 4

)

or

(over the last 30 days

roas > 4.0

and (

 ctr > 0.6%

or cvr > 12%

    )

))

and over the lifetime acos < 35%

recipe_
#119

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// Increase Bids On Winning Keywords

((over the last 7 days roas > 4.5 and

   bid < $2.50 and

orders > 4

)

or

(over the last 30 days

roas > 4.0

and (

 ctr > 0.6%

or cvr > 12%

    )

))

and over the lifetime acos < 35%

recipe_
#04
Enabled
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Lower Bids on Poor Performing Keywords

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// Increase Bids On Winning Keywords

((over the last 7 days roas > 4.5 and

   bid < $2.50 and

orders > 4

)

or

(over the last 30 days

roas > 4.0

and (

 ctr > 0.6%

or cvr > 12%

    )

))

and over the lifetime acos < 35%

recipe_
#119
Enabled
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Starter 01 - Low Impressions

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// Increase Bids On Winning Keywords

((over the last 7 days roas > 4.5 and

   bid < $2.50 and

orders > 4

)

or

(over the last 30 days

roas > 4.0

and (

 ctr > 0.6%

or cvr > 12%

    )

))

and over the lifetime acos < 35%

recipe_
#119
Enabled
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Starter 01 - Low Impressions

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// Increase Bids On Winning Keywords

((over the last 7 days roas > 4.5 and

   bid < $2.50 and

orders > 4

)

or

(over the last 30 days

roas > 4.0

and (

 ctr > 0.6%

or cvr > 12%

    )

))

and over the lifetime acos < 35%

recipe_
#119
Enabled
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Starter 01 - Low Impressions

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// Increase Bids On Winning Keywords

((over the last 7 days roas > 4.5 and

   bid < $2.50 and

orders > 4

)

or

(over the last 30 days

roas > 4.0

and (

 ctr > 0.6%

or cvr > 12%

    )

))

and over the lifetime acos < 35%

recipe_
#119
Enabled
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Starter 01 - Low Impressions

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// Increase Bids On Winning Keywords

((over the last 7 days roas > 4.5 and

   bid < $2.50 and

orders > 4

)

or

(over the last 30 days

roas > 4.0

and (

 ctr > 0.6%

or cvr > 12%

    )

))

and over the lifetime acos < 35%

recipe_
#119
Enabled
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Starter 01 - Low Impressions

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// Increase Bids On Winning Keywords

((over the last 7 days roas > 4.5 and

   bid < $2.50 and

orders > 4

)

or

(over the last 30 days

roas > 4.0

and (

 ctr > 0.6%

or cvr > 12%

    )

))

and over the lifetime acos < 35%

recipe_
#119
Enabled
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Starter 01 - Low Impressions

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// Increase Bids On Winning Keywords

((over the last 7 days roas > 4.5 and

   bid < $2.50 and

orders > 4

)

or

(over the last 30 days

roas > 4.0

and (

 ctr > 0.6%

or cvr > 12%

    )

))

and over the lifetime acos < 35%

recipe_
#119
Enabled
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Starter 01 - Low Impressions

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// Increase Bids On Winning Keywords

((over the last 7 days roas > 4.5 and

   bid < $2.50 and

orders > 4

)

or

(over the last 30 days

roas > 4.0

and (

 ctr > 0.6%

or cvr > 12%

    )

))

and over the lifetime acos < 35%

recipe_
#119
Enabled
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Starter 01 - Low Impressions

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// Increase Bids On Winning Keywords

((over the last 7 days roas > 4.5 and

   bid < $2.50 and

orders > 4

)

or

(over the last 30 days

roas > 4.0

and (

 ctr > 0.6%

or cvr > 12%

    )

))

and over the lifetime acos < 35%

recipe_
#119
Enabled
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Starter 01 - Low Impressions

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// Increase Bids On Winning Keywords

((over the last 7 days roas > 4.5 and

   bid < $2.50 and

orders > 4

)

or

(over the last 30 days

roas > 4.0

and (

 ctr > 0.6%

or cvr > 12%

    )

))

and over the lifetime acos < 35%

recipe_
#119
Enabled
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Starter 01 - Low Impressions

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// Increase Bids On Winning Keywords

((over the last 7 days roas > 4.5 and

   bid < $2.50 and

orders > 4

)

or

(over the last 30 days

roas > 4.0

and (

 ctr > 0.6%

or cvr > 12%

    )

))

and over the lifetime acos < 35%

recipe_
#119
Enabled
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Starter 01 - Low Impressions

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// Increase Bids On Winning Keywords

((over the last 7 days roas > 4.5 and

   bid < $2.50 and

orders > 4

)

or

(over the last 30 days

roas > 4.0

and (

 ctr > 0.6%

or cvr > 12%

    )

))

and over the lifetime acos < 35%

recipe_
#119
Enabled
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Starter 01 - Low Impressions

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// Increase Bids On Winning Keywords

((over the last 7 days roas > 4.5 and

   bid < $2.50 and

orders > 4

)

or

(over the last 30 days

roas > 4.0

and (

 ctr > 0.6%

or cvr > 12%

    )

))

and over the lifetime acos < 35%

recipe_
#119
Enabled
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Starter 01 - Low Impressions

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// Increase Bids On Winning Keywords

((over the last 7 days roas > 4.5 and

   bid < $2.50 and

orders > 4

)

or

(over the last 30 days

roas > 4.0

and (

 ctr > 0.6%

or cvr > 12%

    )

))

and over the lifetime acos < 35%

recipe_
#04
Enabled
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Raise Bids on High Performing Keywords

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// Increase Bids On Winning Keywords

((over the last 7 days roas > 4.5 and

   bid < $2.50 and

orders > 4

)

or

(over the last 30 days

roas > 4.0

and (

 ctr > 0.6%

or cvr > 12%

    )

))

and over the lifetime acos < 35%

recipe_
#119

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// Increase Bids On Winning Keywords

((over the last 7 days roas > 4.5 and

   bid < $2.50 and

orders > 4

)

or

(over the last 30 days

roas > 4.0

and (

 ctr > 0.6%

or cvr > 12%

    )

))

and over the lifetime acos < 35%

recipe_
#02
Enabled
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Starter 02 - Pause Poor-Performing Keywords

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// Increase Bids On Winning Keywords

((over the last 7 days roas > 4.5 and

   bid < $2.50 and

orders > 4

)

or

(over the last 30 days

roas > 4.0

and (

 ctr > 0.6%

or cvr > 12%

    )

))

and over the lifetime acos < 35%

recipe_
#119

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// Increase Bids On Winning Keywords

((over the last 7 days roas > 4.5 and

   bid < $2.50 and

orders > 4

)

or

(over the last 30 days

roas > 4.0

and (

 ctr > 0.6%

or cvr > 12%

    )

))

and over the lifetime acos < 35%

recipe_
#119
Enabled
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Starter 01 - Low Impressions

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// Increase Bids On Winning Keywords

((over the last 7 days roas > 4.5 and

   bid < $2.50 and

orders > 4

)

or

(over the last 30 days

roas > 4.0

and (

 ctr > 0.6%

or cvr > 12%

    )

))

and over the lifetime acos < 35%

recipe_
#119
Enabled
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Starter 01 - Low Impressions

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// Increase Bids On Winning Keywords

((over the last 7 days roas > 4.5 and

   bid < $2.50 and

orders > 4

)

or

(over the last 30 days

roas > 4.0

and (

 ctr > 0.6%

or cvr > 12%

    )

))

and over the lifetime acos < 35%

recipe_
#119

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// Increase Bids On Winning Keywords

((over the last 7 days roas > 4.5 and

   bid < $2.50 and

orders > 4

)

or

(over the last 30 days

roas > 4.0

and (

 ctr > 0.6%

or cvr > 12%

    )

))

and over the lifetime acos < 35%

recipe_
#02

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// Increase Bids On Winning Keywords

((over the last 7 days roas > 4.5 and

   bid < $2.50 and

orders > 4

)

or

(over the last 30 days

roas > 4.0

and (

 ctr > 0.6%

or cvr > 12%

    )

))

and over the lifetime acos < 35%

recipe_
#04
Enabled
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Lower Bids on Poor Performing Keywords

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// Increase Bids On Winning Keywords

((over the last 7 days roas > 4.5 and

   bid < $2.50 and

orders > 4

)

or

(over the last 30 days

roas > 4.0

and (

 ctr > 0.6%

or cvr > 12%

    )

))

and over the lifetime acos < 35%

recipe_
#119

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// Increase Bids On Winning Keywords

((over the last 7 days roas > 4.5 and

   bid < $2.50 and

orders > 4

)

or

(over the last 30 days

roas > 4.0

and (

 ctr > 0.6%

or cvr > 12%

    )

))

and over the lifetime acos < 35%

recipe_
#119
Enabled
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Starter 01 - Low Impressions

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// Increase Bids On Winning Keywords

((over the last 7 days roas > 4.5 and

   bid < $2.50 and

orders > 4

)

or

(over the last 30 days

roas > 4.0

and (

 ctr > 0.6%

or cvr > 12%

    )

))

and over the lifetime acos < 35%

recipe_
#04
Enabled
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Raise Bids on High Performing Keywords

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// Increase Bids On Winning Keywords

((over the last 7 days roas > 4.5 and

   bid < $2.50 and

orders > 4

)

or

(over the last 30 days

roas > 4.0

and (

 ctr > 0.6%

or cvr > 12%

    )

))

and over the lifetime acos < 35%

recipe_
#119
Enabled
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Starter 01 - Low Impressions

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// Increase Bids On Winning Keywords

((over the last 7 days roas > 4.5 and

   bid < $2.50 and

orders > 4

)

or

(over the last 30 days

roas > 4.0

and (

 ctr > 0.6%

or cvr > 12%

    )

))

and over the lifetime acos < 35%

recipe_
#119
Enabled
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Starter 01 - Low Impressions

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// Increase Bids On Winning Keywords

((over the last 7 days roas > 4.5 and

   bid < $2.50 and

orders > 4

)

or

(over the last 30 days

roas > 4.0

and (

 ctr > 0.6%

or cvr > 12%

    )

))

and over the lifetime acos < 35%

recipe_
#04
Enabled
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Raise Bids on High Performing Keywords

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// Increase Bids On Winning Keywords

((over the last 7 days roas > 4.5 and

   bid < $2.50 and

orders > 4

)

or

(over the last 30 days

roas > 4.0

and (

 ctr > 0.6%

or cvr > 12%

    )

))

and over the lifetime acos < 35%

recipe_
#119
Enabled
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Starter 01 - Low Impressions

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// Increase Bids On Winning Keywords

((over the last 7 days roas > 4.5 and

   bid < $2.50 and

orders > 4

)

or

(over the last 30 days

roas > 4.0

and (

 ctr > 0.6%

or cvr > 12%

    )

))

and over the lifetime acos < 35%

Lower Bids on Poor Performing Keywords
#04
Enabled
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Starter 01 - Low Impressions

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// Increase Bids On Winning Keywords

((over the last 7 days roas > 4.5 and

   bid < $2.50 and

orders > 4

)

or

(over the last 30 days

roas > 4.0

and (

 ctr > 0.6%

or cvr > 12%

    )

))

and over the lifetime acos < 35%

recipe_
#119
Enabled
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Starter 01 - Low Impressions

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// Increase Bids On Winning Keywords

((over the last 7 days roas > 4.5 and

   bid < $2.50 and

orders > 4

)

or

(over the last 30 days

roas > 4.0

and (

 ctr > 0.6%

or cvr > 12%

    )

))

and over the lifetime acos < 35%

Long heading is what you see here in this feature section

243M+

Managed Ads

12,100+

Managed Ad Accounts

30%

Short heading goes here

What Our Users Are Saying

See how advertisers streamline campaigns and boost profits with Merch Jar's powerful automation.

I was overwhelmed trying to manage my ads. Merch Jar made it easy to optimize without the need for spreadsheets. Now I spend less time managing ads, my ads are more profitable, and I’m reaching my monthly sales goals.

Jamie S.

Managing my ads was so time consuming to do everything manually. Merch Jar saves time and money by automating and optimizing ads and makes my business more profitable.

Paul C.

Managing ads used to be a full-time job with thousands of campaigns across multiple marketplaces. With Merch Jar, I now spend just 1-2 hours a week max. That's crazy.

Daniel G.

PPC Bid Automation

Effortless
Bid Management

Ditch the manual grind of adjusting bids. Recipes intelligently optimizes your bids in real-time, adapting to ever-changing market conditions. This means you’re not just saving time, you’re spending smarter— translating to a more profitable bottom line.

Decrease Bids 3%
Keyword
Starter Recipe
#04
Enabled
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Lower Bids on High ACOS Keywords

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//==== Lower Bids on High ACOS Keywords ====

// === GLOBAL OPTIONS ===

(over the last 2 days

   state = "effectively enabled" and

   clicks > 0

)

// === ORDER VOLUME CONDITIONS ===

and (

    // === LOW ORDER VOLUME ===

    (       

       (over the last 30 days  

           orders >= 2 and

           acos > 30%

      )    

       and (over the last 14 days

           orders < 4

       )

    )

    OR

    // === MODERATE ORDER VOLUME ===

    (

       (over the last 14 days

              orders >= 4

              and acos > 30%

      )

       and (over the last 7 days

           orders < 4

       )

    )

    OR

    // === HIGH ORDER VOLUME ===

    (

       (over the last 7 days

          orders >= 4

          and acos > 30%

    )

)

Automated Keyword Negation

Hands-Free
Keyword Management

Take the hassle out of keyword management. Smart Campaigns continually monitors search term performance — creating keywords from your best performers, while negating the poor performers. The result? A laser-focused ad budget that puts your money where it works.

Smart
Campaigns
Create KEYWORD
stress eating candy
ACoS
18%
Orders
2
negate KEYWORD
pants but like pajamas
clicks
21
orders
0
negate KEYWORD
cat mood booster
spend
$64
acos
48%
Create KEYWORD
mini espresso kit
ACoS
18%
Orders
2
Create KEYWORD
power nap pillow
clicks
14
Orders
3
Create KEYWORD
mini espresso kit
ACoS
18%
Orders
2
ACoS
18%
Orders
2
negate KEYWORD
escape proof pet collar
sales
$47
spend
$38
Sales
$47
spend
$38
Create KEYWORD
stress eating candy
ACoS
18%
Orders
2
ACoS
18%
Orders
2
negate KEYWORD
pants but like pajamas
Clicks
21
orders
0
clicks
21
orders
0
negate KEYWORD
cat mood booster
spend
$64
acos
48%
spend
$64
ACOS
48%
power nap pillow
clicks
14
Orders
3
mini espresso kit
ACoS
18%
Orders
2

Easy Bulk Operations

Bulk Actions,
Simplified

Leave tedious spreadsheets behind. Our Ad Manager consolidates all your advertising data, so you can see every ad group, keyword, and search term in one place. Save custom views, adjust date ranges in seconds, and perform bulk actions — all in just a few clicks.

Ad Manager
Keywords
Last 30 days
Filter
4757 Keywords
11 Keywords
Bulk Actions
Increase Bids 10%
Saved Filters

Built For Any Challenge

Every Seller
Platform Supported

Support for every Amazon platform — FBA, FBM, Vendors, KDP, and Merch on Demand

Every Marketplace
Supported

Support for every Amazon Advertising marketplace across 21 countries.

Exceptional
Customer Support

Expert help when you need it. Our customer support team is just a click away.

Serious About
Data Security

Your data is safe with us, guarded by our industry-leading security measures.

Unlimited Lifetime
Data Storage

Retain valuable ad data beyond Amazon’s limits, for as long as you're subscribed.

Full Visibility
Activity Logs

Track every change with detailed audit logs for complete transparency.