Getting Started with Amazon Advertising Software: A Step-by-Step Guide

Updated
May 31, 2024

Are you an Amazon seller looking to boost your sales and increase your online visibility? Whether you're a seasoned seller or new to the e-commerce scene, grasping and utilizing Amazon's ad tools can have a considerable impact.

From setting up your first ad campaign to optimizing your strategies for better results, we're here to guide you. You don't have to be a marketing expert or a tech whiz – thanks to Amazon advertising software like Merch Jar, you can enhance your conversion rate and attract more visitors to your product pages.

If you're eager to enhance your Amazon selling experience, just sit back and relax as we take you through the exciting journey of getting started with Amazon Advertising software!

What Is Amazon Advertising Software?

Amazon's advertising software helps users craft, fine-tune, and manage ads on the Amazon platform. They often come with comprehensive analytic capabilities, too, including the analysis of customer behavior, so marketers can make informed decisions on their campaigns and make tweaks where needed. 

Looking to improve your Amazon advertising campaigns? Well, look no further than Merch Jar! With our bulk actions feature, you can easily create and manage your Amazon advertising campaigns, all in one place, and say goodbye to spending countless hours manually managing your campaigns. 

Why Amazon Advertising Software is Important?

There’s a reason why so many Amazon sellers use advertising software to streamline their ad campaigns. Let’s examine a few reasons why they’ve become so popular: 

Improved Search Visibility

Thanks to Amazon's ad software, you can ensure your products are spotted by the right shoppers when searching for the right keywords. By using essential words and phrases, the software helps you connect with the audience you want to reach. You can pick the keywords that fit your products and make sure your Amazon ads show up when people search those words.

Better Ad Targetting

You can improve your ad targeting on Amazon by making sure your ads are seen by the people who are most likely interested in your products. This is done by selecting the right keywords so that your ads appear when customers search for those exact words.

Increase Conversion Rates

One of the significant advantages of using Amazon advertising software is its ability to boost conversion rates effectively. When you use ad software to strategically target specific customer groups who are most likely to be interested in your products, you increase the likelihood of turning those potential customers into actual buyers. Check out this guide to Amazon Conversion Rate.

Spend Less Time on Marketing

One of the key benefits of utilizing Amazon advertising software is its capacity to reduce the time and effort required for marketing your products effectively. This is achieved through automation and a suite of user-friendly features that simplify the entire advertising process.

Advertising software often provides automated tools for campaign creation, management, and optimization. You can set up your campaigns with predefined goals and parameters, allowing the software to handle various tasks automatically, such as bidding adjustments, keyword targeting, and ad scheduling.

Factors to Consider when Choosing Amazon Advertising Software

When it comes to choosing Amazon advertising software, there are several factors to consider, such as:

Automation

One of the key features to look for in Amazon advertising software is automation. With automation tools, you can save time and streamline your advertising campaigns. Instead of manually managing every aspect of your campaigns, automation can handle tasks like bid management and negative keyword optimization.

Whether you're in the early stages of launching your product to boost sales or you're aiming to optimize profits for an already established item, Merch Jar's Smart Bids algorithm is designed to simplify your advertising efforts. It analyzes your advertising data and autonomously adjusts your bids on a daily basis, aligning your campaigns with your desired ACoS (Advertising Cost of Sales) goals.

Set your preferences and let it run on autopilot, allowing you to focus on other aspects of your business with peace of mind.

Reporting and Analytics

Reporting and analytics tools provide you with detailed metrics and statistics about your campaigns. You can track important metrics such as impressions, clicks, click-through rates, and conversion rates. These insights help you understand how your ads are performing and whether they are reaching your target audience effectively.

Keyword Research

Keyword research is a critical aspect of any successful Amazon advertising strategy, and the tools you choose can significantly impact your ability to identify the right keywords for your products. 

Effective Amazon advertising software should provide robust keyword discovery tools. These tools help you uncover relevant and high-converting keywords that potential customers are using to search for products similar to yours. 

Customer Support

Advertisers encounter various challenges, questions, and issues while managing their campaigns. A reliable customer support team ensures that users have a dedicated point of contact to reach out to when they need assistance. Plus, if you need assistance that involves technical difficulties or seek advice on  campaign optimization strategies, bid adjustments, keyword selection, or budget allocation, a support team should be in touch with you immediately. 

6 Best Amazon Advertising Software

Are you looking for the best Amazon advertising software to take your campaigns to the next level? Look no further! We've curated a list of the top 8 tools that can help you optimize your ads and boost your sales on the world's largest online marketplace. 

Check them out below:

  1. MerchJar: Ideal for e-commerce businesses or individuals who sell products online
  2. Pacvue Commerce: Great for businesses in online advertising
  3. Advigator: Designed for digital marketing professionals 
  4. Perpetua: Good for brands looking to maximize their Amazon advertising performance
  5. Ad Badger: Suited for Amazon sellers who want to improve their advertising campaigns 
  6. Teikametrics: Perfect for brands or sellers looking to optimize their Amazon operations

1. MerchJar

Merch Jar is an automation software that streamlines your advertising strategy. It simplifies your campaign management and offers automated features to optimize your campaigns effectively. With Merch Jar, you can automate various tasks, ensuring your advertising efforts run efficiently and smoothly.

Key Features

  • Full automation: Amplify the efficiency of ad spending by automating tasks such as adjusting keyword and target bids, identifying and pausing underperforming ads, and more.
  • Bulk operations: Our bulk operations feature empowers users with the ability to perform large-scale, efficient actions across their Amazon Advertising campaigns. This feature streamlines the process of managing and optimizing campaigns by enabling users to make simultaneous changes to multiple ads, keywords, or targets.
  • Smart bids: Harness the power of machine learning and automation in bid management. By making bid adjustments that are grounded in real-time performance data, advertisers can make their campaigns more responsive, effective, and ROI-driven. 

Pricing

Merch Jar offers flexible pricing, allowing you to build a plan that best suits your business goals and advertising budget.

Merch Jar is priced using a coin system to determine pricing—every $1 you spend on advertising costs one coin. When you subscribe to Merch Jar at the cost of $50 per month, you'll receive 2,000 coins every month as part of your subscription package. If your monthly ad spend is less than $2,000, you will never be charged more than your $50 monthly subscription fee.

You’re free to top up whenever you’d like, or you can use roll-over coins to keep your ad spend going.

Pros & Cons

Pros

  • Customizable dashboard 
  • Access detailed reports of campaign performance
  • Automatic bids
  • Identifies negative keywords
  • Excellent customer support

Cons

  • Limited bidding customization options

2. Pacvue Commerce

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Pacvue Commerce also offers a comprehensive keyword research tool to help you identify relevant keywords and search terms. This allows you to optimize your product ads and listings, ensuring that your target audience can easily find your products on Amazon.

Key Features

  • Bid management automation
  • Comprehensive keyword research
  • Customizable dashboard

Pricing

For accurate and up-to-date information about their pricing, contact Pacvue’s sales team. 

Pros & Cons

Pros

  • Easy-to-use platform
  • Advanced analytics
  • Time-saving automation
  • Targeted advertising

Cons

  • Some users called  out the additional cost
  • High learning curve, especially for those unfamiliar with PPC campaigns
  • Not suitable for businesses with a limited advertising budget

3. Advigator

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Advigator offers a range of powerful features to help you optimize your advertising strategy. With its advanced analytics and keyword research tool, you can easily identify the most relevant search terms and track your campaign performance.

Key Features

  • Advanced keyword research tool
  • Bid management automation
  • Customizable dashboard

Pricing

Source

Here’s a breakdown of Advegator’s pricing plan:

14-Day Free Trial: Advigator provides a risk-free 14-day free trial that allows you to explore their platform without any initial cost. During this trial period, you'll have access to unlimited accounts, unlimited markets, and unlimited products. The best part is, that no credit card is required to get started, ensuring a hassle-free trial experience.

5% of Monthly Advertising Spend: After the free trial, Advigator's pricing is based on a simple and fair model. You pay a monthly fee equal to 5% of your advertising spend for the month. There is no minimum threshold, so you have the flexibility to scale your advertising efforts up or down based on your needs, without worrying about additional costs.

Pros & Cons

Pros

  • Advanced analytics for detailed insights
  • Easily find relevant keywords 
  • Prevent ads from being displayed in irrelevant search terms
  • Automatic campaign management

Cons

  • Learning curve
  • Some PPC tools might not integrate seamlessly with other advertising platforms
  • Automation limitations

4. Perpetua

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With Perpetua's advanced analytics, you can easily track your campaign performance. From cost of sales to conversion rate, you'll have detailed insights right at your fingertips. Plus, the customizable dashboard allows you to make data-driven decisions and improve your advertising strategy effortlessly.

Key Features

  • Advanced analytics
  • Negative keyword optimization

Pricing

The pricing is based on your advertising spend, so you only pay for what you need. Perpetua also offers a free trial so you can experience the benefits of its advertising software before committing.

Pros & Cons

Pros

  • Track the performance of your campaigns
  • Optimization tools
  • Easily identify relevant keywords
  • Customizable dashboard
  • Transparent pricing

Cons

  • Some users feel that the cost can be expensive
  • Users found it challenging to navigate and understand the features
  • Lacks customization options

5. Ad Badger

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Ad Badger offers a wide range of tools to enhance your advertising strategy. From keyword research and bid management automation to negative keyword optimization and advanced analytics, Ad Badger has got you covered. 

Key Features

  • Keyword research
  • Bid management automation
  • Negative keyword optimization

Pricing

To get detailed pricing information, visit Ad Badger's website and use their pricing calculator. Simply enter your average monthly Amazon Advertising spend, and you'll receive a customized quote tailored to your business.

Pros & Cons

Pros

  • User-friendly platform
  • Customizable dashboard
  • Saves time and effort by automatically optimizing campaigns
  • A comprehensive set of tools

Cons

  • Some users found the software can be a bit costly
  • Users reported concerns that the software heavily relies on AI

6. Teikametrics

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Looking for an all-in-one solution to optimize your Amazon advertising campaigns? Teikametrics has got you covered. With their advanced advertising software, you can boost your campaign performance and drive better results.

Key Features

  • Customizable dashboard
  • Ad management
  • Automated bid optimization

Pricing

When it comes to pricing, Teikametrics understands that every business has different needs and budgets. That's why they offer flexible pricing options to suit your advertising goals.

Pros & Cons

Pros

  • Advanced analytics 
  • Easily track important metrics with a customizable dashboard
  • Affordable pricing
  • Easy-to-navigate interface

Cons

  • Users reported there may be additional fees for certain features or services

Choose the Best Amazon Advertising Software Tool Today!

The tools we’ve listed above are powerful Amazon advertising software that provides the necessary tools for optimizing and managing your campaigns. With its advanced features, automation capabilities, and customizable dashboard, you can take your advertising strategy to the next level and achieve your business goals.

If you’re looking for the best tool, we highly recommend our very own Merch Jar! With complete control over your advertising spend, you can set bidding strategies and daily budgets that align with your business goals. Unlock advanced automation, harness data-driven insights, and revolutionize your campaigns.

Get started for free today!