Optimize using recent, mid-term, and lifetime data combined.
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35189 Keywords
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Features
Recipes Ad Automation
Write Your Own Rules
Recipes is an easy-to-use, SQL-like query engine, empowering you to automate tasks, customize rules, and maximize ad performance without the need for technical expertise.
Create precise rules with complex, nested conditions using Boolean logic.
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247683 Targets
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Target adjustments using precise filters for bids, CPC, and specific campaign names.
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1845 Keywords
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Automate actions on specific days or dates to align with your business needs.
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64 Campaigns
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Enterprise-Grade Scale
Automation At Any Scale
18,700+
Managed Ad Accounts
243M+
Managed Ads
186M+
Managed Keywords & Targets
PPC Bid Automation
Effortless
Bid Management
Ditch the manual grind of adjusting bids. Recipes intelligently optimizes your bids in real-time, adapting to ever-changing market conditions. This means you’re not just saving time, you’re spending smarter— translating to a more profitable bottom line.
Campaign Budget Automation
Precision Budget Optimization
Automatically control campaign budgets with Recipes tailored to your performance goals. Whether you need to increase exposure or cut underperforming spend, Recipes ensure every dollar works harder for you.
Pause Ineffective Keywords
Eliminate Wasted Ad Spend
Identify and pause underperforming keywords or campaigns with ease. Recipes analyze performance data and act decisively, ensuring your ad budget is focused where it matters most, saving you money and improving ROI.
Dynamic Segmentation
Adaptive Lookback Windows
Segment smarter with Recipes that adapt in real-time. Adjust lookback windows based on order volume or segment optimizations by performance data like clicks or spend, ensuring your decisions are always informed by the most relevant data.
Seasonal Campaign Automation
Plan Ahead for Holiday Success
Schedule automations to match seasonal trends, holiday promotions, or recurring events. Schedule Recipes to trigger at optimal times, ensuring your campaigns stay relevant, profitable, and perfectly aligned with seasonal trends.
Anomaly Detection
Catch Performance Shifts Early
Automatically identify unusual shifts in campaign performance—like sudden spikes in CPC or drops in impressions. Recipes pinpoint anomalies in real-time, enabling you to act fast and maintain campaign stability, ensuring your advertising stays on track and profitable.
Real Results from Real Advertisers
See how advertisers streamline campaigns and boost profits with Recipes.
The included Recipes created by the Merch Jar team are really game changing. The most common optimizations can be made without even thinking about it.
Marcel T.
Automation with Recipes has helped me hit my targets across hundreds of campaigns and thousands of keywords without much work.
A. Elkhouli
With Recipes, I’m saving ad spend and keeping my ACOS where I need it so that I can focus on my business. Merch Jar has saved me a TON of time and sanity.
Daniel G.
Advanced Customization
More Recipe Features to Love
Explore how Merch Jar's advanced Recipes handle complex strategies effortlessly.
Lifetime Lookback Windows
Unlock the power of lifetime data to uncover long-term trends and historical performance. Make more informed decisions by leveraging your complete advertising history—no limitations, just smarter strategies.
Recipe Sharing
Streamline workflow management for agencies and multi-account advertisers. Seamlessly share, duplicate, and standardize Recipes across multiple ad accounts, saving time and maintaining strategic consistency.
Full Audit Logs
Stay in control with detailed logs for every automated action. Gain insights into what changed, when, and why, ensuring total transparency and confidence in your advertising strategies.
Automation Previews
Test your automations before they go live. Preview query results as you build your Recipe without impacting active campaigns, allowing you to fine-tune strategies with assurance and avoid unwanted surprises.
Enhanced Metric Library
Gain deeper insights with valuable performance insights not found across native tools, like conversion rate and revenue per click to create precise recipes, so you can measure what matters most.
Dry Run Previews
Test your automations before they go live. Preview query results as you build your Recipe without impacting active campaigns, allowing you to fine-tune strategies with assurance and avoid unwanted surprises.
Get Started with Our Library of Recipes.
Maximize performance from day one with Starter Recipes designed to boost efficiency and profitability.
recipe_
#04
Raise Bids on High Performing Keywords
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
)
or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
recipe_
#02
Starter 02: Pause Poor-Performing Keywords
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
)
or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
recipe_
#01
Starter 01 - Low Impressions
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
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or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
recipe_
#119
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
)
or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
recipe_
#04
Lower Bids on Poor Performing Keywords
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
)
or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
recipe_
#119
Starter 01 - Low Impressions
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
)
or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
recipe_
#119
Starter 01 - Low Impressions
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
)
or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
recipe_
#119
Starter 01 - Low Impressions
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
)
or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
recipe_
#119
Starter 01 - Low Impressions
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
)
or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
recipe_
#119
Starter 01 - Low Impressions
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
)
or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
recipe_
#119
Starter 01 - Low Impressions
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
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or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
recipe_
#119
Starter 01 - Low Impressions
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
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or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
recipe_
#119
Starter 01 - Low Impressions
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
)
or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
recipe_
#119
Starter 01 - Low Impressions
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
)
or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
recipe_
#119
Starter 01 - Low Impressions
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
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or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
recipe_
#119
Starter 01 - Low Impressions
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
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or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
recipe_
#119
Starter 01 - Low Impressions
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
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or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
recipe_
#119
Starter 01 - Low Impressions
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
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or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
recipe_
#04
Raise Bids on High Performing Keywords
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
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or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
recipe_
#119
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
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or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
recipe_
#02
Starter 02 - Pause Poor-Performing Keywords
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
)
or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
recipe_
#119
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
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or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
recipe_
#119
Starter 01 - Low Impressions
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
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or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
recipe_
#119
Starter 01 - Low Impressions
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
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or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
recipe_
#119
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
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or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
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))
and over the lifetime acos < 35%
recipe_
#02
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
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or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
recipe_
#04
Lower Bids on Poor Performing Keywords
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
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or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
recipe_
#119
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
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or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
recipe_
#119
Starter 01 - Low Impressions
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
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or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
recipe_
#04
Raise Bids on High Performing Keywords
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
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or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
recipe_
#119
Starter 01 - Low Impressions
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
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or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
recipe_
#119
Starter 01 - Low Impressions
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
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or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
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and over the lifetime acos < 35%
recipe_
#04
Raise Bids on High Performing Keywords
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
)
or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
recipe_
#119
Starter 01 - Low Impressions
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
)
or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
Lower Bids on Poor Performing Keywords
#04
Starter 01 - Low Impressions
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
)
or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
recipe_
#119
Starter 01 - Low Impressions
1
2
3
4
5
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8
9
10
11
12
13
14
15
16
17
18
19
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
)
or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
