Recipe World

Start optimizing your advertising in minutes with premade recipes.
Ad Type:
Recipe 001a: 0 Impressions | Keywords
Keyword
Increase impressions on keywords that aren't getting any impressions.
Frequency: Once per day
Trigger:
/* ==== Increase Impressions - Keywords ==== This recipe is designed to increase impressions on keywords that aren't getting any impressions. ==== Trigger ==== */ ( over the last 4 days // Date range selection impressions = 0 // Impression threshold and state = effectively enabled // State setting /* ==== Options ==== Remove starting "//" to enable option */ // and bid < $1.00 // Max bid setting. Adjust this to set the maximum bid this Recipe will increase to. // and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name // and ad group name contains "exact match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name. // and campaign start date < 60 days ago // Set campaign start date exclusion. ) // and (over the last 90 days impressions > 0) // Only enables Recipe for keywords with past impressions /* === End Trigger=== */ /* ==== Action ==== Change Bid: Increase (%) *Weighted Bid Rounding Strategy Recommended Daily Frequency - Conservative: 2% - Moderate 4% - Aggressive 6% Weekly Frequency - Conservative: 15% - Moderate 25% - Aggressive 35% */
Action: Increase bid by 2
5.0(123)
Download
138 downloads
Recipe 001b: 0 Impressions | Targets
Target
Increase impressions on targets that aren't getting any impressions.
Frequency: Once per day
Trigger:
/* ==== Increase Impressions - Targets ==== This recipe is designed to increase impressions on targets that aren't getting any impressions. ==== Trigger ==== */ ( over the last 4 days // Date range selection impressions = 0 // Impression threshold and state = effectively enabled // State setting /* ==== Options ==== Remove starting "//" to enable option */ // and bid < $1.00 // Max bid setting. Adjust this to set the maximum bid this Recipe will increase to. // and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name // and ad group name contains "exact match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name. // and campaign start date < 60 days ago // Set campaign start date exclusion. ) // and (over the last 90 days impressions > 0) // Only enables Recipe for keywords with past impressions /* === End Trigger=== */ /* ==== Action ==== Change Bid: Increase (%) *Weighted Bid Rounding Strategy Recommended Daily Frequency - Conservative: 2% - Moderate 4% - Aggressive 6% Weekly Frequency - Conservative: 15% - Moderate 25% - Aggressive 35% */
Action: Increase bid by 2
5.0(123)
Download
127 downloads
Recipe 002a: 0 Orders | Pause Keywords
Keyword
Pause keywords that are getting clicks but no orders.
Frequency: Once per day
Trigger:
/* ==== 0 Orders - Pause Keywords ==== This recipe is used to pause keywords that are getting clicks but no orders. ==== Trigger ==== */ (over the lifetime // Date range selection orders = 0 // Order threshold and clicks > 30 // Click threshold and state = effectively enabled // State setting /* ==== Options ==== Remove starting "//" to enable option */ // and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name // and ad group name contains "exact match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name. ) /* === End Trigger=== */ /* ==== Action ==== Change Bid: Set State - Paused Daily Frequency */
Action: Set state to paused
5.0(123)
Download
117 downloads
Recipe 005b: Low Order Volume | Very High ACOS | Targets
Target
Optional. Lower bids on very high ACOS targets with low order volume. Use with Recipe 004.
Frequency: Once per day
Trigger:
/* ==== Low Volume | Very High ACOS | Targets ==== This recipe is used to lower bids on very high ACOS targets with low order volume. Use in conjuction with Recipe 004 to stagger bid decrease amounts based on ACOS (enable Max ACOS option in your Recipe 004). ==== Trigger ==== */ (over the last 30 days // Date range selection orders >= 2 // Order threshold and acos > 50% // ACOS threshold. Use acos that's 20-30% above your target and state = effectively enabled // State setting /* ==== Options ==== Remove starting "//" to enable option */ // and cvr < 6% // Conversion rate filter // and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name // and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name. ) and (over the last 14 days orders < 4) // Eliminates Recipe overlap with Moderate and High Volume Order Recipes /* === End Trigger=== */ /* ==== Action ==== Change Bid: Decrease (%) Twice Weekly Frequency (Thursday & Sunday) Conservative: 8% Moderate: 12% Aggressive: 20% Daily Frequency Conservative: 2% Moderate: 4% Aggressive: 6% */
Action: Decrease bid by 2
5.0(123)
Download
111 downloads
Recipe 002b: 0 Orders | Pause Targets
Target
Pause targets that are getting clicks but no orders.
Frequency: Once per day
Trigger:
/* ==== 0 Orders - Pause Keywords ==== This recipe is used to pause targets that are getting clicks but no orders. ==== Trigger ==== */ (over the lifetime // Date range selection orders = 0 // Order threshold and clicks > 30 // Click threshold and state = effectively enabled // State setting /* ==== Options ==== Remove starting "//" to enable option */ // and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name // and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name. ) /* === End Trigger=== */ /* ==== Action ==== Change Bid: Set State - Paused Daily Frequency */
Action: Set state to paused
5.0(123)
Download
109 downloads
Recipe 006a: Moderate Order Volume | High ACOS | Keywords
Keyword
Lower bids on high ACOS keywords with moderate order volume.
Frequency: Once per day
Trigger:
/* ==== Moderate Volume | High ACOS | Keywords ==== This recipe is used to lower bids on high ACOS keywords with moderate order volume. Can be used in conjuction with Recipe 007 to stagger bid decrease amounts based on ACOS (enable Max acos filter option below to use Recipe 007). ==== Trigger ==== */ (over the last 14 days // Date range selection orders >= 4 // Order threshold and acos > 30% // ACOS threshold. Use acos that's 2-3% above your target and state = effectively enabled // State setting /* ==== Options ==== Remove starting "//" to enable option */ // and acos < 50% // Max ACOS filter. Enable when using Recipe 007. // and cvr < 6% // Conversion rate filter // and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name // and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name. ) and (over the last 7 days orders < 4) // Eliminates Recipe overlap with High Volume Order Recipes /* === End Trigger=== */ /* ==== Action ==== Change Bid: Decrease (%) Twice Weekly Frequency (Thursday & Sunday) Conservative: 5% Moderate: 8% Aggressive: 12% Daily Frequency Conservative: 1% Moderate: 2% Aggressive: 4% */
Action: Decrease bid by 1
5.0(123)
Download
103 downloads
Viewing 1-6 of 24