Understanding the Merch by Amazon Dashboard

July 2, 2023

Understanding the Merch by Amazon Dashboard is crucial to your success on the platform. It's filled with helpful metrics and data to get the most out of your business. It's also the place where you upload new designs, create new products, and manage your sales. 

If you’re looking for a way to amplify your sales with a bidding strategy that makes an impact, consider using Merch Jar. Merch Jar is an Amazon ad automation software that automatically adjusts your keyword bids so you can achieve the best possible results. 

Before getting into your ad campaigns, take some time to learn about your Merch by Amazon dashboard. Today, we’re going to go through how to create and manage your dashboard, as well as the key metrics you’ll need to know.  

What is Merch By Amazon Dashboard?

A Merch by Amazon dashboard is a central hub where sellers manage all aspects of their print-on-demand business. Merch by Amazon is a marketplace where sellers can upload their designs onto merchandise like t-shirts, hoodies, and sweatshirts. When a consumer buys one of these products, Amazon prints the design onto it and ships it to your customer. 

The Merch by Amazon dashboard allows sellers to monitor and track their business’s progress and sales. They can also track metrics over a period of time to identify trends and patterns of behavior. 

Benefits of Understanding Merch By Amazon Dashboard

  • Real-time sales tracking and analytics: Merch by Amazon dashboards provide real-time sales data and analytics such as royalties earned and product performance. This information helps sellers make data-driven decisions For example, if a particular product isn’t getting many sales compared to the others, the seller may decide on advertising their merch with sponsored product ads. 
  • Create products easily: With the Merch by Amazon dashboard, you can easily upload your custom designs to create the products you want within a few clicks.
  • Convenient management tools: Through your dashboard, you can access a range of management tools quickly and conveniently. Access your sales information and Merch by Amazon royalties, along with data like performance metrics. 

How to Create Merch By Amazon Account and Use The Dashboard

Step 1: Sign in to your Amazon Seller Account

First thing’s first, head on over to the Merch on Demand landing page. Click ‘Sign up’. You’ll then be instructed to sign into your Amazon Seller account. 

Step 2: Request Invitation

Merch on Demand has an application process that content creators must go through to use the service. When you’ve signed in to your seller account via the Merch on Demand landing page, your next task is to click on ‘Request invitation’. 

You’ll then click on ‘Begin Application’ and provide information about your business, such as:

  • Your business industry
  • Your brand name
  • A description of your business and what you hope to achieve through the platform

You must also include your tax information and accept the service agreement.

Step 3: Wait for your Application to be Approved

Your next step is to wait for Amazon to process your application to be processed and approved. This can take around 14 days but may be quicker or slower, depending on demand. While you’re waiting, take the time to create new designs, do some competitor research, and learn Amazon’s strategies and policies. 

Once your application is approved, you’ll get an email with a link to sign in to your account and dashboard. 

Step 4: Access your Dashboard

Get familiar with your dashboard as soon as possible. Explore the various capabilities, metrics, and tabs. You’ll begin your business in Tier 10, which allows you to upload up to 10 designs across as many products as you wish. After you’ve sold 10 products, you’ll move up to Tier 25, which enables you to add up to 25 designs to your dashboard.

You can access all your designs, along with your tier, through the dashboard for easy monitoring and managing. 

Step 5: Create Items

Under the ‘Create’ tab, simply upload your designs, choose your apparel type and color, then click ‘Select Products’. 

Your designs and artwork need to be PNG images and less than 25 MB. 

Step 6: Create Product Pages

Once you’ve created your products, it’s time to create your product pages. Your product listings should have descriptive titles which include your brand name. When you’re writing product descriptions, break the best product features up into bullet points, then add a detailed product description. To get some inspiration, look at how competitors fill their product pages. 

As part of the product page creation process, conduct keyword research using a tool such as Keyword Tool. Keywords are the terms people search for when shopping on Amazon. They should be included in your titles and product descriptions. 

When you’re all ready, click on ‘Publish’. Your listing will then be reviewed by Amazon before it goes live.

Step 7: Monitor and Analyse

Congratulations on getting your first live Merch by Amazon product listing. Your next step is to monitor your product status, sales, and earnings through your dashboard. Check it each day to keep on track and up to date with all your sales. 

Step 8: Resources

If you’re looking for Amazon’s content policy and best practices, you’ll find these when clicking on ‘Resources’ at the top right-hand side of the page. Be sure to read these thoroughly so you understand all the ins and outs of Amazon. 

Key Merch by Amazon Metrics


Sales is obviously a particularly useful metric in the Merch by Amazon dashboard. It shows the demand for your products and designs. If you’re getting lots of sales, that’s fantastic. If not, this might indicate you need to work on your keywords or your promotional strategies. 

For example, you might want to create sponsored brand or product ads using ad management and automation software like Merch Jar, especially if you’ve got a lot of products listed. Our software uses Smart Bids to automatically adjust bids so you never go over your budget but always get a good ROI. 


Royalties are your monetary share of the products you’ve sold. Amazon takes care of product manufacturing, printing your designs onto products, and shipping them out to customers. It also deals with things like returns and exchanges. Therefore, Amazon gets the bulk of the sales. 

How much you get in royalties depends on the price you set, the product you choose, and the country in which you’re selling. If, for example, you sell a hoodie on the U.S. marketplace for $33.99, your royalties will be $6.45. 

BSR (Best Sellers Rank)

You’ll find your BSR score in your Merch by Amazon dashboard. It compares the sales of your product to other similar products. Although it’s calculated from data over a period of time, more recent sales have more of an impact on your BSR score than historical ones. 

Conversion Rate

Your conversion rate is the percentage of people who click on your product listing and make a purchase. The average conversion rate amongst Amazon sellers is around 10-15%. Knowing your conversion rates is useful because if you’ve had a lot of clicks on your listing but not many conversions, you might need to tweak your listing. This could be your keywords, product descriptions, or price. You need to ensure your product is completely relevant to your title and keywords. 


Your Merch by Amazon dashboard is your go-to place for monitoring and managing your products and designs. From here, you can identify the best-performing product listings and spot trends in sales. Follow the steps in this article to get your business up and running, and then conduct keyword research to reach relevant buyers. 

If you’re ready for the next stage in your Merch by Amazon venture, consider creating Amazon ads. Merch Jar allows Amazon sellers to create high-performing ads by putting keyword targeting and bidding on autopilot. You can sign up for a free 30-day trial.