5 Best Amazon Sponsored Products Automation Tools in 2023

Updated
July 2, 2023

The landscape of Amazon Sponsored Products automation tools is like a bustling city: constantly evolving with new and exciting features popping up every day. It's challenging to keep up, but with these 5 best tools, you have the best chance of navigating it successfully.

So, let’s dive into this guide by Merch Jar to learn more about what to look out for in Amazon Sponsored Products automation software.

What Are Amazon Sponsored Products?

Source

Amazon Sponsored Products are ads that help brands increase visibility for product listings and drive more sales. You can use them to target customers based on their browsing and shopping behavior and tailor them to showcase specific products or product collections. 

In addition, Sponsored Products appear on shopping results pages and relevant pages. In the above example, Jack and Jill’s products show up on the shopping results page, giving them a lot of prominence. 

They’re also cost-per-click (CPC) ads, meaning you pay for them when a customer clicks an ad. And when a buyer does this, the ad takes them to the relevant product page to see more details, like the price.

Related: Best Practices To Successfully Use the Amazon CPC Program

5 Best Amazon Sponsored Products Automation Tools

Choosing the best Amazon Sponsored Products automation tool is a daunting task with so many apps online. But there’s good news for you. 

We want you to concentrate on running your Amazon business, so we have compiled the best Amazon Sponsored Products automation apps below. Let’s dive in. 

  • Merch Jar: Best for Driving Sales Through Smart Bids
  • Ad Badger: Best for Building and Optimizing Ad Campaigns
  • Sellozo: Best for AI-driven Automation
  • SellerApp: Best for Data and Sales Analytics
  • Perpetua: Best for Intelligence Software

#1 Merch Jar

Wondering how you can automate your Sponsored Products ads to drive sales? Merc Jar is advertising optimization software that takes the hassle out of Amazon ads. With its powerful AI-powered features, you can automate keyword research, bid adjustments, and ad spend. 

Using the right search terms for your product listings can make your Sponsored Products more discoverable, leading to ballooning sales opportunities.

Features

  • Full Automation: Take advantage of the “Recipes” feature to automate your Sponsored Products ads, improve your keywords, and grow your sales. 

  • Automate Bid Management: Use the Smart Bids algorithm that analyzes your advertising data and automatically changes bids on a daily basis to maintain ACoS goals.

  • Auto Keyword Promotion: Manage your top-performing search terms' bids with "Promotions," automatically remove poor-performing terms, and find new search terms as you go.

Pricing

It’s easy to get started with Merch Jar. With as little as $50 per month, you can enjoy all the app’s potent features. What’s more, you can try out the software with a 30-day free trial. 

Pros and Cons

Pros

  • Easy-to-use interface
  • 30-day free trial
  • Streamlines Amazon Sponsored Products ads
  • Fast Amazon integration
  • Sales-driven ad software 

Cons

  • Still new on the SaaS market

#2 Ad Badger

Ad Badger is an Amazon advertising application that enables users to build and optimize ad campaigns. It has several handy features that let advertisers automatically add positive keywords, manage Sponsored Products ads within the platform, and manage ad spend. 

Features

  • Bids By Ad Badger: Use the Bidding algorithm to manage high-converting terms, auto-campaigns, and low-data keywords. Increase sales during periods of high conversions and reduce ACoS during slower business activities.
  • Keyword Management: Manage keywords and search terms through positive and negative keyword tools.
  • Balance Automation and Manual Optimization: Choose either to automate every advertising task for Sponsored Products or use the information from the tool to manually run your Amazon ads.

Pricing

According to the GetApp review, you can expect to pay $400 per month. More pricing options are available when you schedule a demo.

Pros and Cons

Pros

  • Helps users control ad spend
  • Quick customer service
  • Easy to use and set up

Cons

  • Some features develop a few tech glitches

#3 Sellozo

Sellozo is an AI-driven automation platform for Sponsored Products. Amazon sellers can use the ad software to increase sales, reduce advertising costs, and improve profits. It also allows you to automate all your time-consuming Amazon advertising activities, like ad management. 

Features

  • Campaign Studio: Utilize the drop-and-drag interface to build and run your ad campaigns. You can also visualize your strategy from start to finish.
  • Expert Support: Tap into the expertise of specialists to help you tame your advertising by connecting with dedicated support.
  • Product Dashboard: Monitor your Amazon ad metrics to enhance your efficiency.

Pricing

You can only see the pricing packages when you request a demo.

Pros and Cons

Pros

  • Expert advice to manage the whole advertising process
  • Managed ads work well for beginners
  • 14-days free trial

Cons

  • UI needs polishing
  • Resolving customer issues needs improvement

#4 SellerApp

Sellerapp is an Amazon seller software analytics tool that helps users do four things: search, sell, optimize, and scale. The platform enables you to search for profitable products and niches. Using data intelligence and automated machine learning lets you sell your items smarter on Amazon and optimize your ad campaigns.

Features

  • Product Research: Use advanced Product Intelligence to identify high-potential, low-competition products and niches.
  • Amazon Keyword Tool: Optimize your Amazon product listing with high-converting keywords.
  • Amazon Listing Quality: Optimize your listing visibility by receiving instant recommendations for the best conversions.

Pricing

Sellerapp offers three pricing plans:

  • Freemium for beginners.
  • Pro Lite: $49 per month
  • Professional $99 per month

Pros and Cons

Pros

  • Easy to use
  • Advertising automation works well
  • 7-days free trial
  • Freemium plan

Cons

  • Dashboard a bit complicated for beginners

#5 Perpetua

Perpetua is an all-in-one software platform that lets users run multiple marketing activities. You can manage Amazon advertising optimization, display advertising, video advertising, and intelligence reporting in one place.

Features

  • Ad Engine: Easily manage your Amazon ads by setting ACoS targets and your desired daily budget.
  • Always-on Bid Optimization: Run your ad campaigns efficiently by making the right bids at the right time and optimizing high-converting keywords.
  • Keyword Boost: Make your ASINs appear where you want them to by launching standalone campaigns on the most important keywords.

Pricing

Perpetua offers four pricing plans:

  • Starter: $250 per month
  • Growth: $550 per month
  • Pro: $550 plus up to $200,000 ad spend
  • Enterprise: The plan is available upon request.

Pros and Cons

Pros

  • User-friendly ad software
  • Expert advice

Cons

  • The AI-bidding feature needs polishing
  • Poor customer service

Dominate Your Sponsored Products Ads with Merch Jar

Amazon Sponsored Products automation tools can streamline your ad campaigns, automate repetitive tasks, and enhance your bidding strategy. You can use their powerful features to run keyword research efficiently and make your products more discoverable. AI-powered recommendations can grow your Amazon business, leading to increased sales.

Grow your Sponsored Products customer base by leveraging Merch Jar. By automating your Amazon ads, you can control ad spend and reduce costs. The software can also help increase your visibility on Amazon, resulting in improved revenue. It can provide you with detailed analytics and reporting, so you can make more informed decisions about your ad campaigns. Sign up for free to try out Merch Jar!