Features
Managing a competitive Amazon business is nearly impossible without help from a reliable tool (often multiple).
But so many options available, it can be hard trying to choose the right one. If that sounds like you, don’t worry—in this guide, we’re introducing three top Amazon seller tools and outlining their key features to help you make an informed decision.
Helium 10 and Jungle Scout are popular options that are well worth considering, but there’s also a newcomer in the space—Merch Jar.
So, let’s dive in and see what these tools have to offer.
At Merch Jar, we’ve helped hundreds of sellers put Amazon Ads management on autopilot with powerful automation tools. We’ve seen the ins and outs of all three tools and have a deep understanding of their capabilities.
So, rest assured that our comparison is based on extensive knowledge and experience in using these tools to drive success for our clients.
In terms of focus and specialization, Helium 10 and Jungle Scout are fairly similar. Both are designed to be (almost) all-in-one Amazon seller tools. They both provide a range of features to support sellers in various aspects of their business, including product research, keyword tracking, and listing optimization.
Merch Jar, on the other hand, focuses specifically on Amazon advertising automation. This means that all of our resources and efforts are dedicated to helping sellers improve their advertising strategies and maximize their ROI.
Helium 10 is a suite of tools for Amazon FBA (and Walmart) sellers that spans product research, ops, keyword research, listing optimization, and marketing.
In total, the platform offers 30 tools for sellers. Most are intuitive and well-designed—for example, the Insights Dashboard feature makes it easy for anyone to create interactive data visualizations that yield at-a-glance insights.
Helium 10 offers three plans—Starter ($29/mo), Platinum ($79/mo), and Diamond ($229/mo).
Starter is missing key features (like Insights Dashboard) and as pretty restrictive limits, so most will need to upgrade to Platinum or Diamond.
Pros
Cons
Jungle Scout is an all-in-one platform for managing and growing Amazon businesses.
You’ll find a wide range of features and services under the hood—from product and keyword research tools to inventory management tools, an opportunity finder, and a supplier database to help you get your business off the ground.
Jungle Scout has four plans—Basic ($29/mo), Suite ($49/mo), Professional ($84/mo), and Cobalt (custom).
Basic is very limited (e.g., it only supports tracking for 20 products), but the other plans offer more advanced features and higher limits.
Pros
Cons
Merch Jar is a powerful Amazon Ads optimization tool built to manage massive product catalogs seamlessly.
Merch Jar’s features are designed to save sellers time while maximizing their ad performance. For example, Recipes allow you to set up complex bid automations that pause campaigns, increase bids, or lower budgets based on parameters you set and real-time data.
We also offer tools for managing keywords automatically and simplifying campaign management.
Merch Jar offers three pricing plans—Essentials ($10/mo), Standard ($50/mo), and Premium($265/mo).
Each plan comes with a set number of daily automation runs and limits for the number of active ads you can run (although this is easily expandable). We offer a 14-day free trial for all paid plans, so you can try us out before committing.
Pros
Cons
The main difference between these three tools comes down to features.
Helium 10 offers sellers a comprehensive suite of tools including keyword research, competitor analysis, trend identification, and listing optimization. Jungle Scout offers a similar set of features, with more focus on ops support in the form of inventory management and supplier management.
Merch Jar is entirely focused on automating Amazon Ads, making it a valuable tool for efficiency in campaign management.
Helium 10 boasts a feature-rich user interface, providing detailed metrics, although it may come with a steeper learning curve. Jungle Scout prioritizes an intuitive and user-friendly interface, ensuring ease of use for both beginners and experienced users.
At Merch Jar, we’ve taken a simplified approach to our UI. It’s designed to give you easy access to the information you need, without overwhelming you with unnecessary features. Our goal is to make managing your Amazon Ads as simple and efficient as possible.
Pricing and pricing structure is also a major difference between these three tools.
Helium 10 and Jungle Scout both restrict certain features to higher level plans, which means even if you fall under a lower tier, you won’t have access to all the features offered. On the other hand, Merch Jar offers all its features on all plans—just choose the one that supports the number of ads you want to manage.
Additionally, Merch Jar’s entry-level plan ($10/mo) is much more affordable than Helium 10’s ($$29/mo) and Jungle Scout’s ($29/mo)—especially considering the fact that the latter two will be to limiting for most businesses.
Each tool we’ve covered above has unique strengths and is tailored to different facets of the Amazon selling ecosystem.
Helium 10 is a versatile suite that provides a wide range of features for FBA Sellers. Jungle Scout, on the other hand, excels in market research and caters to Amazon sellers and affiliate marketers. As for Merch Jar, it specializes in Amazon advertising, PPC automation, and targets sellers with substantial product catalogs.
