Helium 10 vs. Jungle Scout vs. Merch Jar: Here’s What We Found in Our Comparison

May 31, 2024

Helpful Summary

  • Overview: We examined Helium 10, Jungle Scout, and Merch Jar, focusing on their unique features for Amazon sellers. Each tool has distinct strengths tailored to different aspects of selling on Amazon.
  • Why you can trust us: Our advice is grounded in extensive research and practical insights. We've helped tons of startups scale fast by helping them automate Amazon Ads bidding and optimization for higher ROI.
  • Why this is important: Choosing the right tool is vital for Amazon sellers. The right choice can significantly impact a seller's ability to efficiently manage their online business, optimize product visibility, and drive sales.
  • Action points: Consider your business needs and choose a tool that aligns with them. Merch Jar is great for Amazon ad automation and large product catalogs, Helium 10 offers comprehensive features for business management, and Jungle Scout excels in market research.
  • Further research: Assess each tool's pricing, user interface, and specific features to determine which best meets your business requirements.

Managing a competitive Amazon business is nearly impossible without help from a reliable tool (often multiple). 

But so many options available, it can be hard trying to choose the right one. If that sounds like you, don’t worry—in this guide, we’re introducing three top Amazon seller tools and outlining their key features to help you make an informed decision.

Helium 10 and Jungle Scout are popular options that are well worth considering, but there’s also a newcomer in the space—Merch Jar

So, let’s dive in and see what these tools have to offer.

Why Listen To Us?

At Merch Jar, we’ve helped hundreds of sellers put Amazon Ads management on autopilot with powerful automation tools. We’ve seen the ins and outs of all three tools and have a deep understanding of their capabilities. 

So, rest assured that our comparison is based on extensive knowledge and experience in using these tools to drive success for our clients.

Helium 10 vs. Jungle Scout vs. Merch Jar: An Overview

In terms of focus and specialization, Helium 10 and Jungle Scout are fairly similar. Both are designed to be (almost) all-in-one Amazon seller tools. They both provide a range of features to support sellers in various aspects of their business, including product research, keyword tracking, and listing optimization.

Merch Jar, on the other hand, focuses specifically on Amazon advertising automation. This means that all of our resources and efforts are dedicated to helping sellers improve their advertising strategies and maximize their ROI.

What Is Helium 10?

Helium 10 is a suite of tools for Amazon FBA (and Walmart) sellers that spans product research, ops, keyword research, listing optimization, and marketing.

In total, the platform offers 30 tools for sellers. Most are intuitive and well-designed—for example, the Insights Dashboard feature makes it easy for anyone to create interactive data visualizations that yield at-a-glance insights.

Key Features

  • Insights Dashboard: Save time running your business by presenting a centralized view of all the important data points and metrics needed to drive key decisions.
  • Product Research: Collect, review, and analyze data about Amazon products to find high revenue, low competition, and low-cost products.
  • Keyword Research: Find the highest-performing keywords for your listings, then watch your rank skyrocket. 
  • Listing Optimization: Maximize sales and boost your ranking by enhancing each component of your product listing.


Helium 10 offers three plans—Starter ($29/mo), Platinum ($79/mo), and Diamond ($229/mo). 

Starter is missing key features (like Insights Dashboard) and as pretty restrictive limits, so most will need to upgrade to Platinum or Diamond.

Pros & Cons


  • All-in-one platform
  • Exclusive tools
  • Offer plans for beginners
  • Regular training and support
  • Chrome extension
  • Marketing tools


  • Expensive compared to competitors
  • Lacks a database for suppliers
  • Inactive user community

What Is Jungle Scout?

Jungle Scout is an all-in-one platform for managing and growing Amazon businesses.

You’ll find a wide range of features and services under the hood—from product and keyword research tools to inventory management tools, an opportunity finder, and a supplier database to help you get your business off the ground.

Key Features

  • Browser Extension: Assess possibilities, predict product sales, and solicit reviews with a lightweight extension for Chrome and Firefox.
  • Opportunity Finder: Find profitable product niches by searching for high-demand and low-competition keywords.
  • Inventory Manager: Stay on top of your inventory levels and receive alerts when it’s time to restock.
  • Supplier Database: Find trusted global suppliers for the products you want to sell on your store.


Jungle Scout has four plans—Basic ($29/mo), Suite ($49/mo), Professional ($84/mo), and Cobalt (custom).

Basic is very limited (e.g., it only supports tracking for 20 products), but the other plans offer more advanced features and higher limits.

Pros & Cons


  • Comprehensive product research tools
  • Supplier database
  • Keyword scout
  • Listing Optimization
  • Inventory manager
  • Sales analytics
  • Chrome extension


  • Tracking inaccuracies
  • Learning curve
  • Less advanced keyword research tools

What Is Merch Jar?

Merch Jar is a powerful Amazon Ads optimization tool built to manage massive product catalogs seamlessly.

Merch Jar’s features are designed to save sellers time while maximizing their ad performance. For example, Recipes allow you to set up complex bid automations that pause campaigns, increase bids, or lower budgets based on parameters you set and real-time data.

We also offer tools for managing keywords automatically and simplifying campaign management.

Key Features

  • Recipes: Set up automations that pause or resume campaigns, increase or decrease bids, and raise or lower budgets based on metrics, performance, and more.
  • Smart Campaigns: Automatically promote and negate keywords from search terms based on campaign performance data.
  • Bulk Actions: Manage hundreds (or even thousands) of campaigns at once with bulk actions for budgets, bids, and more.
  • Amazon Dashboard Metrics: Track key Amazon advertising metrics like ACoS (Advertising Cost of Sales) and ROAS (Return on Ad Spend) directly in your dashboard.
  • Starter Automations: Get up and running quickly using our free library of battle-tested bid optimization strategies.


Merch Jar offers three pricing plans—Essentials ($10/mo), Standard ($50/mo), and Premium($265/mo).

Each plan comes with a set number of daily automation runs and limits for the number of active ads you can run (although this is easily expandable). We offer a 14-day free trial for all paid plans, so you can try us out before committing.

Pros & Cons


  • Advanced automation
  • Efficient campaign management
  • User-friendly dashboard
  • Bulk operations
  • Smart bids
  • Customizable dashboard
  • Access to detailed reports
  • Excellent customer support


  • Limited daily automation runs

Helium 10 vs. Jungle Scout vs. Merch Jar: Our Comparison


The main difference between these three tools comes down to features.

Helium 10 offers sellers a comprehensive suite of tools including keyword research, competitor analysis, trend identification, and listing optimization. Jungle Scout offers a similar set of features, with more focus on ops support in the form of inventory management and supplier management.

Merch Jar is entirely focused on automating Amazon Ads, making it a valuable tool for efficiency in campaign management.

User Interface

Helium 10 boasts a feature-rich user interface, providing detailed metrics, although it may come with a steeper learning curve. Jungle Scout prioritizes an intuitive and user-friendly interface, ensuring ease of use for both beginners and experienced users.

At Merch Jar, we’ve taken a simplified approach to our UI. It’s designed to give you easy access to the information you need, without overwhelming you with unnecessary features. Our goal is to make managing your Amazon Ads as simple and efficient as possible.


Pricing and pricing structure is also a major difference between these three tools.

Helium 10 and Jungle Scout both restrict certain features to higher level plans, which means even if you fall under a lower tier, you won’t have access to all the features offered. On the other hand, Merch Jar offers all its features on all plans—just choose the one that supports the number of ads you want to manage.

Additionally, Merch Jar’s entry-level plan ($10/mo) is much more affordable than Helium 10’s ($$29/mo) and Jungle Scout’s ($29/mo)—especially considering the fact that the latter two will be to limiting for most businesses.


Each tool we’ve covered above has unique strengths and is tailored to different facets of the Amazon selling ecosystem. 

Helium 10 is a versatile suite that provides a wide range of features for FBA Sellers. Jungle Scout, on the other hand, excels in market research and caters to Amazon sellers and affiliate marketers. As for Merch Jar, it specializes in Amazon advertising, PPC automation, and targets sellers with substantial product catalogs.

Get started with Merch Jar for free today!