Our List of the Best Amazon Seller Tools (for FBA)
Updated
May 10, 2024
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Helpful Summary
Overview: We explore Amazon seller tools designed to streamline selling on Amazon by managing inventory, optimizing listings, and enhancing market presence, essential for both new and established sellers.
Why You Can Trust Us: Our recommendations are backed by extensive testing and positive outcomes reported in our case studies from prominent clients successfully using these tools to grow their businesses.
Why This Is Important: Using the right tools can significantly increase efficiency, boost sales, and improve product visibility, which are critical for competitive success on the Amazon platform.
Action Points: To make better decisions, consider integrating Amazon seller tools into your business to automate key processes like product research, price analysis, and inventory management.
Further Research: Evaluate specific tools that align with your business needs by taking advantage of free trials or demos, and keep abreast of new developments in Amazon seller technology.
Need Help Finding The Right Amazon Seller Tools?
Selling products on Amazon can be lucrative, but it's not always easy. Luckily, there are tools out there to help make things smoother.
Designed to simplify the selling process, these tools cater to sellers of all levels. Whether you're just starting or you've been in the game for a while, they offer features and insights that can boost your efficiency and success on Amazon.
In this Merch Jar article, we’ve compiled a list of the best Amazon seller tools for you to consider.
Keep reading to find out all 11!
Why Listen To Us?
At Merch Jar, we understand the complexity and challenges of Amazon PPC ads. Our platform is made to simplify this for sellers of all sizes with advanced automation and deep analytics. This allows you to manage your ad spending more efficiently, ensuring your products reach the right audience at the right time.
Our clients, ranging from small businesses to large enterprises, consistently praise our system for its ability to drive profitability and reduce time spent on ad management.
What are Amazon Seller Tools?
Amazon Seller Tools are advertising software solutions and services designed to assist individuals and businesses in various aspects of selling products on the Amazon platform.
In addition to Amazon ads, these tools offer a wide range of functionalities to help sellers streamline their operations, optimize their listings, manage inventory, track performance, and ultimately improve their sales and profitability on Amazon.
Top Features
Here are some of the most important features you should look for when evaluating which Amazon seller tool to pick:
Product Research: Tools that help sellers identify profitable products to sell on Amazon by analyzing market trends, competition, and demand.
Listing Optimization: Tools that assist sellers in creating and optimizing product listings to improve visibility and conversion rates on Amazon search results.
Inventory Management: Solutions for managing inventory levels, replenishment, and forecasting to ensure adequate stock availability and avoid stockouts or overstock situations.
Pricing and Competitor Analysis: Tools that monitor competitor pricing and market trends to help sellers adjust their pricing strategies for maximum competitiveness and profitability.
Order and Sales Management: Software solutions that streamline order processing, fulfillment, and sales tracking to ensure smooth operations and customer satisfaction.
Advertising and Promotion: Tools for managing Amazon ads campaigns, optimizing ad performance, and driving targeted traffic to product listings.
Analytics and Reporting: Platforms that provide sellers with insights and analytics on their sales performance, customer behavior, and key metrics to inform decision-making and strategy development.
Customer Feedback and Review Management: Solutions for monitoring and managing customer feedback, reviews, and seller ratings to maintain a positive reputation and improve customer satisfaction.
Criteria To Consider When Choosing Amazon Seller Tools
Before you read our reviews of each product, don’t go in blind. Here are some criteria you should consider:
Features and Functionality
Know your requirements first, and assess each product’s features based on that. Consider whether the tool covers essential aspects such as:
Product research
Listing optimization
Inventory management
Advertising
Analytics
Customer feedback management.
Ease of Use
Look for tools that are user-friendly and intuitive, especially if you're not tech-savvy. A well-designed interface and easy navigation can save time and reduce the learning curve.
Compatibility
Ensure that the tool is compatible with your existing systems and workflows. It should seamlessly integrate with your Amazon seller account and any other tools or platforms you use.
Cost and Pricing Structure
Consider the cost of the tool and how its pricing structure scales. Determine whether it offers a one-time purchase, subscription-based pricing, or usage-based pricing. Factor in any additional fees, such as setup costs or transaction fees.
Scalability
Choose a tool that can grow with your business. Consider if the tool offers scalability. Keep looking for extra features and support for operations as your business grows.
Customer Support
Assess the level of customer support provided by the tool's provider. Look for options such as email support, phone support, live chat, knowledge base, and user forums. Prompt and helpful customer support can be crucial, especially when encountering issues or technical difficulties.
Reviews and Reputation
Research the tool's reputation and read reviews from other users. Look for testimonials, case studies, and ratings. Find them on review platforms or forums. These showcase the tool's reliability and performance.
Data Security and Compliance
Ensure that the tool adheres to strict security standards and compliance regulations, especially concerning sensitive data such as customer information and financial transactions.
Trial Period or Demo
Take advantage of any trial periods or demos offered by the tool's provider to test its features and functionality firsthand. This allows you to assess whether the tool meets your needs before committing.
Best Amazon Seller Tools
Here’s our list of the best Amazon seller tools you should check out:
Merch Jar
Jungle Scout
Teikametrics
DataHawk
Link My Books
Mergado
SellerApp
SmartScout
Feedonomics
Flexport
Perpetua
1. Merch Jar
Merch Jar is a specialized tool for Amazon sellers focused on automating and optimizing PPC (Pay-Per-Click) advertising campaigns. We simplify ad management by offering a suite of tools that automate key tasks and provide valuable insights to enhance ad performance and profitability.
Key Features
Recipes: This feature allows you to set up complex automation for ad management, such as pausing campaigns, adjusting bids, or reducing budgets based on specific conditions.
Smart Campaigns: Automatically manage keywords by promoting high performers and negating poor ones, streamlining the keyword management process.
Bulk Actions: Allows bulk operations by handling multiple campaigns simultaneously, making widespread changes quickly and efficiently.
Insights Dashboard: Provides a centralized view of performance metrics, helping sellers make data-driven decisions.
Pricing
Choose from Merch Jar’s pricing plans:
Essentials ($10/mo) - perfect for startups
Standard ($50/mo) - best for growing businesses
Premium ($265/mo) - for large-scale sellers
Pros & Cons
Pros
Excels in automating various aspects of Amazon advertising, such as bid management and keyword adjustments, which significantly streamlines the campaign management process.
Provides detailed analytics and reporting capabilities that help users understand the performance of their campaigns.
Offers bulk operations
Smart Bids feature dynamically adjusts bids based on real-time performance data, helping to maintain desired advertising cost of sales (ACoS) targets
User-friendly interface
Security and data management
Exceptional customer support
Free trial available
Cons
Some users have reported that while Merch Jar offers robust automation features, it lacks some of the deeper bid customization options that more advanced users might require.
Merch Jar might not yet have the same level of maturity or comprehensive features as some of the more established competitors.
Users have occasionally reported experiencing technical glitches within the platform
2. Jungle Scout
Jungle Scout is an all-in-one platform designed to assist Amazon sellers in navigating the complexities of the marketplace. It provides a comprehensive suite of features aimed at product research, sales analytics, and inventory management.
It's particularly known for its powerful product database and keyword research capabilities, helping users discover profitable products and optimize their listings for better visibility and sales. Check out Jungle Scout alternatives here.
Key Features
Product Database: Access a vast database to uncover high-demand, low-competition products to sell on Amazon.
Keyword Scout: Find high-volume and negative keywords that boost product visibility and drive more sales.
Opportunity Finder: Identify emerging niches based on their profitability potential.
Inventory Manager: Manage stock levels effectively with predictive analytics to prevent overstocking or stockouts.
Sales Analytics: Analyze your sales to understand your financial health and optimize your Amazon advertising strategy.
Review Automation: Automatically request reviews from customers, enhancing seller ratings and credibility.
Supplier Database: Locate and vet suppliers to ensure quality and reliability.
Academy: Offers training resources and tutorials to help new sellers start and grow on Amazon.
Pricing
JungleScout offers four pricing subscriptions:
Basic ($29/mo)
Suite ($49/mo)
Professional ($84/mo)
Cobalt (custom pricing)
Pros & Cons
Pros
Comprehensive product research tools
Provides real-time feedback on the listing quality score, comparing it against top competitors to ensure high listing standards
Offers inventory management
Provides a variety of learning tools through its Academy
Allow users to find high-volume, low-competition keywords to target
Cons
Some users have reported confusion and dissatisfaction with Jungle Scout's pricing structure
While Jungle Scout generally provides good customer support, there have been instances of delayed responses and a lack of live chat options
Jungle Scout is tailored toward Amazon, which means its tools and insights are not directly applicable to other e-commerce platforms
3. Teikametrics
Teikametrics is a sophisticated Amazon advertising management software designed to enhance PPC performance through automation and data science. It's particularly noted for its Flywheel technology, which combines algorithmic Amazon advertising bidding and automated campaign management to optimize ad spending and sales performance on Amazon.
Key Features
Algorithmic Bidding: Utilizes data to automatically optimize bids for PPC campaigns, reducing the need for manual adjustments.
Flywheel 2.0: A comprehensive tool for strategic business growth, providing insights into ad spend, lowering ACoS, and enhancing profitability.
Real-Time Tracking and Reporting: Offers immediate insights into campaign performance, allowing for timely adjustments.
Sponsored Brands Algorithmic Bids: Automates bid adjustments based on inventory and margins, improving profitability without constant oversight.
Managed Services: Provides additional support with expert teams to handle campaign strategy and optimizations.
Support for Unlimited Products and Ad Campaigns: Allows expansive and scalable campaign management without limits on product numbers or campaigns.
Pricing
Teikametrics offers two pricing plans:
Basic (Free)
AI-Powered ($99 for up to $5k/monthly ad spend)
They also offer additional services such as Ad Management. Contact their sales team for more information about their plans.
Pros & Cons
Pros
Teikametrics employs Flywheel 2.0 technology to automate keyword bidding and ad management, enhancing efficiency and scalability.
Supports both Amazon and Walmart
Excellent customer support
Offers educational resources that help users stay informed about the latest e-commerce trends and best practices
User-friendly interface
Cons
Teikametrics may be expensive, especially for smaller sellers or those just starting out.
While Teikametrics offers powerful tools, the depth and breadth of its features can be overwhelming for new sellers.
Some users have reported delays in customer support responses
The platform focuses on Amazon and Walmart, which might not be suitable for more diversified e-commerce strategies
4. DataHawk
DataHawk is a robust Amazon analytics tool designed to provide sellers with deep insights into various aspects of their business on Amazon. It offers a comprehensive suite of features for tracking keywords, product metrics, sales performance, and more, making it an indispensable tool for sellers aiming to optimize their listings and boost their sales effectiveness.
Key Features
Product Research: Utilizes advanced filters to deliver over ten thousand product ideas from a massive database, helping sellers identify lucrative opportunities .
Keyword Research: Offers precise data for both SEO and PPC, aiding in the optimization of listings and advertising strategies.
Sales Estimator and Market Intelligence: Provides detailed estimates and insights into market trends to help sellers gauge potential sales volumes.
Automated Alerts: Customizable notifications for critical changes in product advertising metrics like price, Buy Box status, and ratings.
Projects and Tags System: Allows for the organization of products and keywords into manageable projects for better tracking and analysis.
Advanced Reporting: Supports extensive data analysis with options for exporting data, enhancing the ability to make informed decisions.
Pricing
No pricing information is available on their website. Please contact their sales team directly or schedule a demo by filling out the form on their website.
Pros & Cons
Pros
Comprehensive feature set
Provides real-time analytics
User-friendly interface
Customizable alerts
Detailed market and keyword analyses based on Amazon's customer search queries and top-ranking products
Customizable dashboards
Reliable data accuracy
Cons
DataHawk primarily supports Amazon, which may not suffice for businesses operating across multiple e-commerce platforms
Several users have reported challenges with customer support, including slow response times
Provides data tracking from the date of sign-up forward
DataHawk only provides data tracking from the date of sign-up forward, which means users cannot access historical data from before their registration.
5. Link My Books
Link My Books is a comprehensive bookkeeping automation tool designed to simplify the accounting needs of e-commerce sellers, including those on Amazon.
The software integrates with popular accounting platforms like Xero and QuickBooks, ensuring that sellers can efficiently manage their finances by automating the transfer of sales data and fees, which helps businesses reduce manual bookkeeping efforts and improve financial accuracy.
Key Features
Automated Bookkeeping: Automates the importing and categorization of sales data, taxes, and fees directly from Amazon to accounting platforms like Xero and QuickBooks.
VAT/GST Calculation: Calculates Value Added Tax (VAT) and Goods and Services Tax (GST) for transactions across different regions, ensuring compliance with tax regulations.
Multi-Currency Support: Supports transactions in multiple currencies, providing accurate exchange rates and seamless conversions.
Detailed Reporting: Offers in-depth financial reports that help sellers monitor profitability, expenses, and sales trends efficiently.
Pricing
Link My Books has three pricing subscriptions: Lite ($17/mo), Pro ($29/mo), and Premium ($56/mo)
Pros & Cons
Pros
Eliminates manual data entry
Automated calculations and error-checking for reports
Ensures adherence to tax rules in various regions
Direct integration with popular accounting tools
Multi-channel support
Allows custom rules to categorize transactions uniquely
User-friendly interface
Responsive customer support
Cons
Users unfamiliar with bookkeeping or accounting software may need time to learn the system
Can be considered relatively expensive for very small businesses
Syncing data from Amazon may sometimes experience delays due to API constraints
Customizing the mapping of transactions to different categories might require assistance for accurate setup
6. Mergado
Mergado is an eCommerce software platform that specializes in optimizing advertising for online stores across various comparison shopping engines like Google Shopping and Facebook. It provides a comprehensive set of tools to manage product data and improve advertising efficiency without the need for extensive developer resources.
This platform is particularly beneficial for those looking to refine their advertising strategies daily to enhance earnings effectively.
Key Features
Feed Audit and E-commerce Platform Integration: Allows users to make changes to data feeds for comparison shopping engines, supporting over 400 channels.
SEO Management and Storefront Design Tools: Offers tools for SEO optimization and designing an engaging storefront.
Multi-Channel Marketing and PPC Wolf: Facilitates marketing across multiple channels and includes specialized apps like PPC Wolf for targeted advertising strategies.
Data Synchronization and Import/Export: Ensures seamless data management across platforms with capabilities for importing and exporting data.
Feed Optimization and Image Editor: Provides tools for optimizing product feeds and editing images directly within the platform.
Users report unexpected eros in MQL queries sometimes
Missing connection for Allegro and Mall marketplace
7. SellerApp
SellerApp is a comprehensive e-commerce analytics platform tailored for Amazon sellers. It combines extensive data analytics with powerful tools to help sellers optimize their online presence and boost sales.
The platform provides real-time insights into various aspects of the Amazon marketplace, aiding sellers in keyword research, PPC campaign management, competitor analysis, and more. This makes SellerApp an essential tool for sellers aiming to maximize their e-commerce potential on Amazon.
Key Features
Product Research: Utilizes advanced algorithms to identify profitable products and market opportunities.
Keyword Research: Offers tools for discovering impactful keywords to enhance product listing visibility.
PPC Analyzer: Optimizes Amazon advertising campaigns to improve ROI and reduce ACoS.
Listing Optimization: Provides suggestions to improve product listings for better ranking and visibility.
Inventory Management: Helps manage inventory effectively to avoid stockouts or excess stock.
Profit Dashboard: Displays real-time data on sales, costs, and profits to aid in decision-making.
Competitor Tracking: Monitors competitors’ strategies and performance.
Review & Feedback Management: Automates the management of customer reviews and feedback.
Pricing
SellerApp offers four pricing plans:
Freemium ($0)
DIY Professional Plan ($99/mo) with a 7-day trial
Smart Plan with Automation ($149/mo) with a 14-day trial
Pros & Cons
Pros
Provides comprehensive market insights
Advanced data analytics
User-friendly interface
Versatile toolset
Effective PPC Management
Robust inventory and order management
Alerts and notifications
Includes educational resources
Cons
The extensive features can be overwhelming for new sellers without prior experience
May require you to connect other tools
8. SmartScout
SmartScout is an Amazon seller intelligence tool designed to provide in-depth market insights and competitor analysis for Amazon sellers. By offering a comprehensive suite of analytics, it helps sellers identify profitable products, monitor competitors, and make data-driven decisions to optimize their listings.
The platform aims to give sellers a competitive edge by revealing valuable information that can improve sourcing, marketing, and expansion strategies.
Key Features
Brand and Competitor Analysis: Allows sellers to analyze the performance of specific brands and competitors, gaining insights into their market share, sales, and strategies.
Category Research: Offers detailed data on different product categories, helping sellers identify untapped or emerging markets for expansion.
Supplier Search: Facilitates the discovery of potential suppliers and manufacturers that meet specific sourcing needs.
Sales Estimator: Estimates sales volumes for products and categories, providing a clearer picture of market demand and profitability.
Pricing
SmartScout offers four pricing plans:
Basic ($41/mo)
Essentials ($75/mo)
Business ($158/mo)
Enterprise (Custom pricing)
Pros & Cons
Pros
Offers valuable market insights
Detailed data allows sellers to identify the best-performing categories
Simplifies finding suitable suppliers to streamline sourcing and supply chain management
Enables tracking competitors' strategies and market share for better positioning
Sales estimates and other analytics help determine the potential profitability of specific products
User-friendly interface
Automates data collection
Suitable for both small businesses and large enterprises
Cons
Some sellers may find the pricing expensive
The vast amount of data can be overwhelming for those who prefer simpler solutions
Sales estimates can sometimes vary significantly from actual sales data
Regularly updating data and monitoring the platform is crucial for meaningful insights, which can be time-consuming
9. Perpetua
Perpetua is an advanced advertising optimization platform designed specifically for Amazon sellers, vendors, and DSP advertisers. It leverages artificial intelligence to automate and enhance PPC campaigns, helping users efficiently achieve their advertising goals on Amazon and other platforms like Instacart.
Perpetua focuses on delivering high-performing ad campaigns through sophisticated targeting and bidding strategies.
Key Features
Goal-Driven Optimization: Allows users to set specific advertising goals and automates the optimization process to achieve targeted Amazon ACoS and other key performance indicators.
Algorithmic Bidding: Utilizes a proprietary algorithm to dynamically adjust bids for optimal ad placement and performance.
Advanced Targeting Strategies: Supports brand-based, category, and competitor segment targeting to maximize ad reach and effectiveness.
Scheduled Budget and ACoS Changes: Enables planning and scheduling of budget and ACoS adjustments to align with strategic goals.
Automatic Keyword Research: Streamlines keyword research processes by automatically generating high-potential keywords for campaigns.
Comprehensive Campaign Automation: Simplifies the creation and management of campaigns with AI-driven suggestions and optimizations.
ASIN Grouping: Allows grouping of similar products for more coherent and effective campaign management.
Mobile Application Support: Offers well-designed iOS and Android applications for managing campaigns on-the-go.
Pricing
Perpetua offers a comprehensive pricing plans:
Starter ($250/mo)
Growth ($550/mo)
Pro ($550/mo) + % of ad spend managed in Perpetua
Enterprise (custom pricing)
Pros & Cons
Pros
Efficient campaign management
Data-driven insights
Suitable for sellers of varying sizes
User-friendly interface
Excellent customer support
Real-time adjustments
Advanced customization
Integration capabilities
Cons
Can be expensive, particularly for smaller sellers or those just scaling up their advertising efforts
While it offers advanced features, there can be a learning curve associated with maximizing the platform’s full capabilities
10. Flexport
Flexport is a digital freight forwarding and supply chain management platform that simplifies global logistics for Amazon sellers. The platform integrates data-driven insights, real-time tracking, and expert support to provide seamless end-to-end shipping solutions.
Flexport's mission is to empower businesses by streamlining the complexities of international trade, ensuring that logistics operations are efficient, transparent, and cost-effective.
Key Features
End-to-End Logistics: Offers comprehensive shipping solutions, from freight forwarding to customs brokerage, providing a streamlined supply chain process.
Real-Time Visibility: Tracks shipments at every step, offering visibility into the logistics pipeline with live updates.
Data-Driven Insights: Delivers analytics and reporting that help businesses make informed decisions about inventory management and supply chain optimization.
Compliance Management: Ensures adherence to international shipping regulations, reducing risks and delays in the customs process.
Pricing
No pricing information is available on their website. Please contact their sales team directly.
Pros & Cons
Pros
Offers all-in-one logistics management
Facilitates shipping to and from multiple international destinations
Automated processes and digital documentation significantly reduce paperwork and manual follow-ups
Data insights and visibility help businesses fine-tune their supply chain strategy for maximum efficiency
Transparent pricing models and bulk shipping options
Provides custom solutions
Cons
Some businesses may find the pricing high for smaller-scale shipments or infrequent users
New users might require time to configure their logistics setup and understand Flexport's processes.
The platform's integration options with other software tools are limited, which might require additional customization
Shipping delays can still occur due to external factors, and Flexport might not always be able to resolve them quickly
11. Feedonomics
Feedonomics is a comprehensive feed management solution designed to optimize product listings and manage order operations across various marketplaces, including Amazon. It offers a robust platform that automates and enhances the visibility and consistency of product data across multiple sales channels, simplifying the complex processes involved in e-commerce operations.
Key Features
Optimized Product Listings: Ensures listings meet marketplace standards and best practices to improve visibility and sales.
Order and Inventory Management: Automates the synchronization of orders and inventory between marketplaces and seller’s systems, reducing errors and improving efficiency.
Data Synchronization: Provides seamless integration and real-time data updates across platforms to ensure accurate product information and availability.
Dedicated Support: Offers 24/7 expert support and regular feed health reviews to maintain optimal operation and troubleshoot issues promptly.
Customizable Feed Rules: Allows for tailored product feed strategies that adapt to specific business needs and marketplace requirements.
Data Protection: Implements strict data governance rules to safeguard sensitive information and ensure compliance with marketplace standards.
Pricing
No pricing information is available on their website. However, you can fill out a form on their website for a customized proposal that best suits your business.
Pros & Cons
Pros
High customizability
Efficient feed management
Strong integration capabilities
Time-saving automation
Error reduction
Expert support
Inventory and order accuracy
Continuous improvement
Cons
Some users find the user interface complicated
Conclusion
It should be clear by now: you have plenty of options to explore when it comes to Amazon seller tools. And you don’t need to feel limited by one or another, mix and match tools when it makes sense.
For PPC automation, select Merch Jar, it’s designed to help sellers optimize their advertising strategies. It offers features such as automated bid management, keyword harvesting, and detailed performance analytics to enhance ad efficiency and profitability.
Register here to get started with Merch Jar for free today!
