From Clicks to Conversions: The Best Amazon Sponsored Ads Software for 2023

September 11, 2023

In the world of online shopping, Amazon links millions of buyers with the products they need. To shine in this crowded marketplace, businesses need to make sure their products get noticed—and that’s where Amazon Sponsored Ads come into play.

In this Merch Jar guide, we’ll explore the world of Amazon Sponsored Ads software, giving you a list of the best tools for managing and optimizing Amazon Sponsored Ads in 2023.

Are you ready to boost your Amazon game? Let’s dive right in.

What Is Amazon Sponsored Ads Software?

Amazon Sponsored Ads showcase products, brands, and stores in key search results and placements within the Amazon ecosystem. Amazon Sponsored Ads software makes creating and managing campaigns much more accessible.

This software can help you target specific keywords and optimize your campaigns for maximum success with tools for: 

  • Analytics
  • Automatic bid management
  • Split testing
  • Reporting
  • Campaign segmentation

Take Merch Jar, for example.

Our all-in-one Amazon advertising tool offers full automation and intuitive dashboards that simplify managing Amazon Sponsored Ads. And with Merch Jar, you get access to exclusive analytics and reporting for a comprehensive understanding of your campaigns.

What Are the Benefits of Amazon Sponsored Ads Software?

Using Amazon Sponsored Ads software brings various advantages that can take your advertising efforts to the next level. 

Check out the key benefits of using this software below:

  • Hike in sales of your product: Amazon Sponsored Ads software extends its impact beyond individual listings. By utilizing targeted ads, your entire product line can experience an uptick in sales as the increased visibility draws attention to your brand.
  • Optimize products to be compatible with different devices: With most shopping happening on mobile devices, your products need to shine across platforms. Sponsored ads software optimizes your listings for various devices, ensuring seamless shopping experiences.
  • Increase in product conversions:  Ultimately, Amazon Sponsored Ads aims to drive conversions. By increasing your products' visibility and placing them in front of motivated buyers, you're primed for higher Amazon conversion rates and increased sales.
  • Track your performance and witness your investment pay off: Transparent analytics allows you to monitor your ads' performance. Track key metrics like click-through rates, conversions, and return on investment (ROI). This data-driven insight empowers you to refine your strategies for optimal results.

What are the Factors to Consider when Choosing the Right Sponsored Ads Software?

Exploring the world of Amazon Sponsored Ads software requires strategic decision-making. Consider these critical factors as you evaluate your options:

Full automation

An excellent software solution should simplify your life by automating crucial tasks such as optimizing keywords for optimal performance, managing bids to ensure your budget is utilized wisely, and monitoring your campaigns' progress closely. Automating these vital tasks will save you time and ensure your campaigns function at their best.

Merch Jar understands that optimizing keywords, adjusting bids, and monitoring campaigns can be time-consuming. With Recipes, you can create customized rules that dictate when and how changes are made to your campaigns. Want to increase bids for high-converting keywords? Recipes have your back. Do you prefer to pause underperforming ads during certain hours? Recipes can handle that, too.

Bulk Actions

Time is precious, and managing multiple campaigns can be challenging. Choose software that allows for simultaneous campaign management and optimization.

Bulk actions are your trusted assistant if you need to adjust bids, update keywords, or pause underperforming ads across multiple campaigns. This feature streamlines your workflow, saving you valuable time and effort that can be better spent on strategizing and fine-tuning your approach.


A clear and user-friendly dashboard acts as your window into your ad performance. It provides a snapshot of your campaigns' performance, highlighting the most critical metrics. This clarity ensures you're always in the driver's seat, steering your campaigns toward success.


In your journey towards mastering Amazon Sponsored Ads, having the right resources at your fingertips can make all the difference. Additionally, access to educational resources such as guides, tutorials, and webinars can equip you with the knowledge needed to optimize your advertising strategies effectively. 

Best Amazon Sponsored Ads Software for 2023

Check out our list of the best Amazon sponsored display ads software for 2023 below:

  1. Merch Jar:  Print-on-Demand Sellers, E-commerce Store Owners
  2. PPC Entourage: Amazon Sellers, E-commerce Advertisers
  3. Helium10:  Amazon FBA Sellers, E-commerce Entrepreneurs
  4. Perpetua: Amazon Sellers, E-commerce Advertisers, Brands
  5. SellerLabs:  Amazon Sellers, E-commerce Store Owners
  6. Zon Tools: Amazon Sellers, E-commerce Store Owners
  7. Scale Insights: E-commerce Business Owners, Marketing Teams

1. Merch Jar

Merch Jar is an Amazon advertising tool designed to put campaign management and optimization on autopilot.

We offer sellers and advertisers a range of powerful tools for automation and management, including automation Recipes built around ACOS targets, keyword promotion and demotion, smart bidding, and more.

Merch Jar also provides detailed analytics on campaign performance and keyword trends to help you make data-informed decisions.

Key Features

  • Recipes: Craft complex ad automations using natural language to pause campaigns, increase bids, lower budgets, and more.

  • Smart Bids: Continuously fine-tune your ad bids to align with your ACOS goals through daily, data-driven adjustments.
  • Bulk Actions: Manage multiple campaigns effortlessly with bulk updates to bids, keywords, and ad statuses.
  • Promotions: Automate keyword management, remove underperforming ones and explore new keywords to enhance sales and lower ACOS.
  • Dashboard Insights:  Get a clear view of your ad performance through an easy-to-use dashboard.


Merch Jar's pricing is tied to your ad spend, with each dollar spent on ads equating to 1 Merch Jar Coin. With a $50/month subscription, you receive 2000 free coins monthly. If your monthly ad spend is below $ 2,000, your price remains $50.

You can top-up your account whenever you want or use rollover coins to ensure no disruptions to your Amazon ad campaigns.

Pros & Cons


  • Advanced automation for bidding adjustments and keyword optimization
  • Efficient campaign management
  • User-friendly dashboard


  • Some users reported it requires some time before they fully grasp the software

2. PPC Entourage

PPC Entourage is a comprehensive Amazon Sponsored Ads software that focuses on driving ROI through campaign optimization. 

It features an intuitive dashboard, advanced automation for bidding adjustments and keyword optimization, and real-time business analytics.

Key Features

  • Bulk Campaign Management
  • Automated Keyword Optimization
  • Automated Bidding
  • Sales Analytics
  • Reporting & Business Analytics


With PPC Entourage, pricing is straightforward at 2.9% of your ad spend across all connected accounts. You'll also benefit from expert ad support, advanced reporting, and analytics powered by the Smart Pilot Automation and Bulk Engine for customized campaign optimization.

Pros & Cons


  • Automatic identification of irrelevant keywords
  • Detailed data on sales performance and metrics
  • Automated bidding algorithms


  • Users reported the range of features might require some time to navigate effectively

3. Helium10

Helium10's Adtomic is an Amazon advertising tool that simplifies campaign creation and management. 

It comes with advanced optimization and automation features, which can dramatically enhance the performance of your advertising campaigns. Adtomic offers flexible configuration options, allowing you to make informed decisions based on clear and actionable analytics.

Key Features

  • Keyword Research
  • Listing Optimization
  • Competitor Insights
  • Inventory Management


Helium10's pricing offers various tiers to accommodate your needs, whether you're a beginner or a seasoned Amazon seller.

Diamond ($229/month) is perfect for expert sellers looking to scale their business and includes product and keyword research and insights dashboard features. Platinum ($79/month) is great for established businesses looking to grow. 

Starter ($29/month) is best for startups and has the tools and training you need to get started.

Pros & Cons


  • Users are happy with the comprehensive suite of features/tools
  • Identifies high-performing keywords 
  • Gain insights into competitor strategies


  • The wide range of tools might be overwhelming for beginners

4. Perpetua

Perpetua's AI-powered Amazon Sponsored Ads software focuses on driving conversions and ROI through automated optimization. Platform features like performance analytics, competitor insights, and more are designed to enhance campaign performance.

Key Features

  • AI Optimization
  • Budget Management
  • Performance Analytics
  • Competitor Insights


Perpetua's pricing is structured to cater to different business sizes and advertising goals.

With Starter ($250/month), you can enjoy up to $5,000 in monthly ad spend and one retail media platform. Growth ($550/month) offers up to $10,000 monthly ad spend and two retail media platforms. Pro ($550/mo + % of ad spend) offers up to $200,000 monthly ad spend and unlimited retail media platforms. 

Lastly, their Enterprise Plan offers the same monthly ad spend and unlimited platform as Pro but has custom pricing to ensure the plan fits perfectly with your business needs.

Pros & Cons


  • Uses AI algorithm to optimize campaigns
  • Effective budget allocation 
  • Can analyze  competitor performance and strategies


  • Some users prefer more hands-on campaign control

5. Seller Labs

Seller Labs provides tools designed to empower Amazon sellers, including a focus on Sponsored Ads optimization. The platform offers features such as advertising management, creative services, paid social advertising management, and more to scale your business through efficient advertising.

Key Features

  • Keyword Discovery
  • Competitor Monitoring
  • PPC Campaign Management
  • Data-Driven Insights


Seller Labs offers services with pricing plans tailored to your Amazon advertising needs.

Advertising ($1,499+/mo) offers great features that a startup business might need, such as ad strategy, a team of experts, full-funner advertising, optimized campaign strategies, performance-centered strategies, and a free subscription to PRO software.


Profit ($2,499+/mo) offers all the features in the advertising plan and more advanced features such as a 6-month road map, an expanded team of experts, new insights and deliverables, and a quarterly business review. 

Lastly, Marketplace Management ($3,999+/mo) lets you enjoy every feature, including dedicated Amazon optimization and content imagery, and allows you to create cases.

Pros & Cons


  • Identifies relevant keywords to enhance targeting
  • Allows efficient management and optimization of campaigns
  • Access insights to refine advertising strategies


  • The variety of services and pricing tiers are confusing for some users

6. ZonTools

ZonTools is a suite of Amazon seller tools with features dedicated to enhancing Sponsored Ads strategies. With an emphasis on campaign efficiency, Zon Tools empowers you to make the most of your advertising impact.

Key Features

  • Keyword Tracking
  • Automated Bidding
  • Negative Keyword Management
  • Competitor Analysis


There are three plans to choose from, with the final price determined by your monthly ad spend.

Analyzer ($9+/mo) includes unlimited users, campaigns, products, and keywords. Masterer ($19+/mo) adds priority support and features like KeyWord Recycler™, Bid Gambler™, and Bid Nailer™. Dominator ($25+/mo) includes all previous features and monthly strategy calls.

Pros & Cons


  • Allows you to monitor keyword performance
  • Gain insights into competitor strategies
  • Optimize bids automatically for optimal ROI


  • Some users find the interface less intuitive

7. Scale Insights

Scale Insights offers tools designed to optimize Amazon's advertising efforts. With features focused on data-driven decision-making, Scale Insights empowers sellers to achieve their campaign goals.

Key Features

  • Bid Optimization
  • Keyword Targeting
  • A/B Testing
  • Performance Analytics


Scale Insights provides a comprehensive range of pricing plans—Scale 5 ($78/mo), Scale 10 ($98/mo), Scale 20 ($178/mo), Scale 35 ($288/mo), Scale 50 ($388/mo), Scale 75 ($548/mo), and Scale 100 ($688/mo). 

The number in the plan name corresponds with the number of automated ASINs included, so it’s easy to choose a plan with the level of optimization needed.

Pros & Cons


  • Allows you to experiment with different strategies to enhance performance
  • Access real-time data and insights to refine strategies
  • Identify keywords for effective campaigns


  • Users require time to understand the features fully

Elevate Your Amazon Advertising Campaigns With the Right Software

Navigating the world of Amazon Sponsored Ads demands precision and the right tools. As you optimize your advertising efforts, remember the significance of automation, analytics, and a user-friendly interface.

With a powerful combination of automation, bulk management, intuitive dashboard insights, and valuable resources, Merch Jar is more than just a tool—it's an all-in-one platform for managing and optimizing your Amazon ad campaigns.

Get started for free and see the benefits first-hand!