Recipe World

   over the last 3 days // Date range selection
      state = effectively enabled
  and impressions < 300 // Impression thresholdand 
  and clicks = 0 // Click threshold. Use if setting impressions threshold > 0
  and bid < $1.00 // Max bid threshold
  // and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
  // and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.

/* === GLOBAL OPTIONS ===
These options apply to Recipe options.
*/
 
(
   over the last 7 days state = effectively enabled
      // and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
      // and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
)
 
// === END GLOBAL OPTIONS ===
 
and
 
// === 0 Orders Lifetime ===
 
(
   (
      over the lifetime // Date range selection
         orders = 0 // Order threshold
     and clicks >= 30 // Click Threshold
     // and spend > $8 // Use to ensure minimum spend based on fixed amount.
   )
OR
// === 1 Order Lifetime ===
   (
      over the lifetime // Date range selection
         orders = 1 // Order threshold
     and clicks > 60 // Click threshold
     // and acos > 80% // ACOS Threshold. Use to ensure minimum spend based on product price.
     // and spend > $15 // Use to ensure minimum spend based on fixed amount.
   )
 
OR
 
/* === Recent Poor Performers ===
Used to pause poor performers based on recent sales data
*/
(
   (
      over the last 90 days // Date range selection
         orders <= 1 // Order threshold
     and clicks > 60
     // and acos > 80% // ACOS Threshold. Use to ensure minimum spend based on product price.
     // and spend > $30 // Use to ensure minimum spend based on fixed amount.
   )
 
and
 
   (
      over the lifetime
         orders < 8
      // and clicks > 60 // Click threshold
      // and acos > 60% // ACOS Threshold. Use to ensure minimum spend based on product price.
      // and spend > $30 // Use to ensure minimum spend based on fixed amount.
   )
)
 
OR
 
/* === Aged Poor Performers ===
Used to pause poor performing keywords that have a longer sales history but are no longer performing.
*/
 
(
   (
      over the last 180 days // Date range selection
         orders <= 4 // Order threshold
     and clicks > 60 // Click threshold
     and acos > 80% // ACOS Threshold. Use to ensure minimum spend based on product price.
     // and spend > $30 // Use to ensure minimum spend based on fixed amount.
   )
 
and
 
   (
      over the last 21 days // Set recent performance threshold
         orders = 0
      // and clicks > 60 // Click threshold
      // and spend > $30 // Use to ensure minimum spend based on fixed amount.
      )
 
   and
 
   (
      over the lifetime // Set lifetime thesholds
         orders < 20
      // and clicks > 60 // Click threshold
      // and acos > 60% // ACOS Threshold. Use to ensure minimum spend based on product price.
      // and spend > $30 // Use to ensure minimum spend based on fixed amount.
   )
 )
)
 
/* === End Trigger=== */
/*
	==== Action ====
	Set State: Paused
	Daily Frequency
*/
‍

/*=== GLOBAL OPTIONS ===
These options apply to all Recipe options.
*/
 
(
   over the last 7 days state = effectively enabled
      // and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
      // and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
)
 
// === END GLOBAL OPTIONS ===
 
and
 
// === 0 Orders Lifetime ===
 
(
   (
      over the lifetime // Date range selection
         orders = 0 // Order threshold
     and clicks >= 30 // Click Threshold
// and spend > $8 // Use to ensure minimum spend based on fixed amount.
   )
 
OR
 
// === 1 Order Lifetime ===
   (
      over the lifetime // Date range selection
         orders = 1 // Order threshold
     and clicks > 60 // Click threshold
     // and acos > 80% // ACOS Threshold. Use to ensure minimum spend based on product price.
     // and spend > $15 // Use to ensure minimum spend based on fixed amount.
   )
 
OR
 
/* === Recent Poor Performers ===
Used to pause poor performers based on recent sales data
*/
(
   (
      over the last 90 days // Date range selection
         orders <= 1 // Order threshold
     and clicks > 60
     // and acos > 80% // ACOS Threshold. Use to ensure minimum spend based on product price.
     // and spend > $30 // Use to ensure minimum spend based on fixed amount.
   )
 
and
 	
   (
      over the lifetime
         orders < 8
      // and clicks > 60 // Click threshold
      // and acos > 60% // ACOS Threshold. Use to ensure minimum spend based on product price.
      // and spend > $30 // Use to ensure minimum spend based on fixed amount.
   )
)
 
OR
 
/* === Aged Poor Performers ===
Used to pause poor performing keywords that have a longer sales history but are no longer performing.
*/
(
   (
      over the last 180 days // Date range selection
         orders <= 4 // Order threshold
     and clicks > 60 // Click threshold
     and acos > 80% // ACOS Threshold. Use to ensure minimum spend based on product price.
     // and spend > $30 // Use to ensure minimum spend based on fixed amount.
     )
 
and
 
   (
      over the last 21 days // Set recent performance threshold
         orders = 0
      // and clicks > 60 // Click threshold
      // and spend > $30 // Use to ensure minimum spend based on fixed amount.
      )
 
 and
 
   (
      over the lifetime // Set lifetime thesholds
         orders < 20
      // and clicks > 60 // Click threshold
      // and acos > 60% // ACOS Threshold. Use to ensure minimum spend based on product price.
      // and spend > $30 // Use to ensure minimum spend based on fixed amount.
   )
 )
)

 over the last 3 days // Date range selection
 state = effectively enabled
 and impressions < 300 // Impression thresholdand 
 and clicks = 0 // Click threshold. Use if setting impressions threshold > 0
 and bid < $1.00 // Max bid threshold
 
  // and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
  // and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.

(
   over the last 7 days state = effectively enabled
      // and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
      // and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
)
 
// === END GLOBAL OPTIONS ===
 
and
 
// === Low Profit Moderate Clicks Lifetime ===
 
(
   (
      over the lifetime // Date range selection
         blended profit < $1 // Order threshold
         and clicks >= 30 // Click Threshold
     // and blended acos > 80% // ACOS Threshold. Use to ensure minimum spend based on product price.
     // and spend > $8 // Use to ensure minimum spend based on fixed amount.
   )
 
OR
 
// === Low Profit High Clicks Lifetime ===
   (
      over the lifetime // Date range selection
         blended profit < $4 // Order threshold
     and clicks > 60 // Click threshold
     // and blended acos > 80% // ACOS Threshold. Use to ensure minimum spend based on product price.
     // and spend > $15 // Use to ensure minimum spend based on fixed amount.
   )
‍
)

/*=== GLOBAL OPTIONS ===
These options apply to all Recipe options.
*/
 
(
   over the last 7 days state = effectively enabled
      // and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
      // and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
)
 
// === END GLOBAL OPTIONS ===
 
and
 
// === Low Profit Moderate Clicks Lifetime ===
 
(
   (
      over the lifetime // Date range selection
         blended profit < $1 // Order threshold
         and clicks >= 30 // Click Threshold
     // and blended acos > 80% // ACOS Threshold. Use to ensure minimum spend based on product price.
     // and spend > $8 // Use to ensure minimum spend based on fixed amount.
   )
 
OR
 
// === Low Profit High Clicks Lifetime ===
   (
      over the lifetime // Date range selection
         blended profit < $4 // Order threshold
     and clicks > 60 // Click threshold
     // and blended acos > 80% // ACOS Threshold. Use to ensure minimum spend based on product price.
     // and spend > $15 // Use to ensure minimum spend based on fixed amount.
   )
  
)