/* ==== Pause Low Performers | Keywords ==== This recipe is used to pause low performing keywords. === Start Trigger=== === GLOBAL OPTIONS === These options apply to Recipe options. */ ( over the last 7 days state = effectively enabled // and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name // and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name. ) // === END GLOBAL OPTIONS === and // === 0 Orders Lifetime === ( ( over the lifetime // Date range selection orders = 0 // Order threshold and clicks >= 20 // Click Threshold // and spend > $8 // Use to ensure minimum spend based on fixed amount. ) OR // === 1 Order Lifetime === ( over the lifetime // Date range selection orders = 1 // Order threshold and clicks > 50 // Click threshold // and acos > 80% // ACOS Threshold. Use to ensure minimum spend based on product price. // and spend > $15 // Use to ensure minimum spend based on fixed amount. ) OR /* === Recent Poor Performers === Used to pause poor performers based on recent sales data */ ( ( over the last 90 days // Date range selection orders <= 1 // Order threshold and clicks > 60 // and acos > 80% // ACOS Threshold. Use to ensure minimum spend based on product price. // and spend > $30 // Use to ensure minimum spend based on fixed amount. ) and ( over the lifetime orders > 1 // and clicks > 60 // Click threshold // and acos > 60% // ACOS Threshold. Use to ensure minimum spend based on product price. // and spend > $30 // Use to ensure minimum spend based on fixed amount. ) ) OR /* === Aged Poor Performers === Used to pause poor performing keywords that have a longer sales history but are no longer performing. */ ( ( over the last 180 days // Date range selection orders <= 4 // Order threshold and clicks > 60 // Click threshold and acos > 60% // ACOS Threshold. Use to ensure minimum spend based on product price. // and spend > $30 // Use to ensure minimum spend based on fixed amount. ) and ( over the last 21 days // Set recent performance threshold orders = 0 // and clicks > 60 // Click threshold // and spend > $30 // Use to ensure minimum spend based on fixed amount. ) and ( over the lifetime // Set lifetime thesholds orders > 4 // and clicks > 60 // Click threshold // and acos > 60% // ACOS Threshold. Use to ensure minimum spend based on product price. // and spend > $30 // Use to ensure minimum spend based on fixed amount. ) ) ) /* === End Trigger=== */ /* ==== Action ==== Set State: Paused Daily Frequency */