/* 
==== Pause Low Performers | Keywords ====
This recipe is used to pause low performing keywords.


=== Start Trigger=== 


=== GLOBAL OPTIONS ===
These options apply to Recipe options.
*/

(
	over the last 7 days state = effectively enabled
  	// and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
  	// and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
)

// === END GLOBAL OPTIONS ===

and

// === 0 Orders Lifetime ===

(
	(
		over the lifetime // Date range selection
		orders = 0 // Order threshold
		and clicks >= 20 // Click Threshold
		// and spend > $8 // Use to ensure minimum spend based on fixed amount.
	)

	OR

	// === 1 Order Lifetime ===

	(
		over the lifetime // Date range selection
	 	orders = 1 // Order threshold
		and clicks > 50 // Click threshold
		// and acos > 80% // ACOS Threshold. Use to ensure minimum spend based on product price.
		// and spend > $15 // Use to ensure minimum spend based on fixed amount.
	)
    
	OR
	
    /* === Recent Poor Performers ===
	Used to pause poor performers based on recent sales data
	*/
	(
		(
			over the last 90 days // Date range selection
	  		orders <= 1 // Order threshold
			and clicks > 60
		// and acos > 80% // ACOS Threshold. Use to ensure minimum spend based on product price.
		// and spend > $30 // Use to ensure minimum spend based on fixed amount.
		)
        
		and
		
        (
			over the lifetime
			orders > 1
			// and clicks > 60 // Click threshold
			// and acos > 60% // ACOS Threshold. Use to ensure minimum spend based on product price.
			// and spend > $30 // Use to ensure minimum spend based on fixed amount.
		)
	)
    
	OR
	
    /* === Aged Poor Performers ===
	Used to pause poor performing keywords that have a longer sales history but are no longer performing.
	*/

	(
		(
			over the last 180 days // Date range selection
	  		orders <= 4 // Order threshold
			and clicks > 60 // Click threshold
			and acos > 60% // ACOS Threshold. Use to ensure minimum spend based on product price.
			// and spend > $30 // Use to ensure minimum spend based on fixed amount.
		)
		and
		(
			over the last 21 days // Set recent performance threshold
			orders = 0
			// and clicks > 60 // Click threshold
			// and spend > $30 // Use to ensure minimum spend based on fixed amount.
		)
		and
		(
		over the lifetime // Set lifetime thesholds
		orders > 4
		// and clicks > 60 // Click threshold
		// and acos > 60% // ACOS Threshold. Use to ensure minimum spend based on product price.
		// and spend > $30 // Use to ensure minimum spend based on fixed amount.
		)
	)
)


/* === End Trigger=== */
/*
	==== Action ====
	Set State: Paused
	Daily Frequency
*/