/*

==== Pause Low Performers | Keywords ====

This recipe is used to pause low performing keywords.

=== Start Trigger===

=== GLOBAL OPTIONS ===

These options apply to Recipe options.

*/

(

  over the last 7 days state = effectively enabled

     // and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name

     // and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.

)

// === END GLOBAL OPTIONS ===

and

// === 0 Orders Lifetime ===

(

  (

     over the lifetime // Date range selection

        orders = 0 // Order threshold

    and clicks >= 30 // Click Threshold

    // and spend > $8 // Use to ensure minimum spend based on fixed amount.

  )

OR

// === 1 Order Lifetime ===

  (

     over the lifetime // Date range selection

        orders = 1 // Order threshold

    and clicks > 60 // Click threshold

    // and acos > 80% // ACOS Threshold. Use to ensure minimum spend based on product price.

    // and spend > $15 // Use to ensure minimum spend based on fixed amount.

  )

OR

/* === Recent Poor Performers ===

Used to pause poor performers based on recent sales data

*/

(

  (

     over the last 90 days // Date range selection

        orders <= 1 // Order threshold

    and clicks > 60

    // and acos > 80% // ACOS Threshold. Use to ensure minimum spend based on product price.

    // and spend > $30 // Use to ensure minimum spend based on fixed amount.

  )

and

  (

     over the lifetime

        orders < 8

     // and clicks > 60 // Click threshold

     // and acos > 60% // ACOS Threshold. Use to ensure minimum spend based on product price.

     // and spend > $30 // Use to ensure minimum spend based on fixed amount.

  )

)

OR

/* === Aged Poor Performers ===

Used to pause poor performing keywords that have a longer sales history but are no longer performing.

*/

(

  (

     over the last 180 days // Date range selection

        orders <= 4 // Order threshold

    and clicks > 60 // Click threshold

    and acos > 80% // ACOS Threshold. Use to ensure minimum spend based on product price.

    // and spend > $30 // Use to ensure minimum spend based on fixed amount.

  )

and

  (

     over the last 21 days // Set recent performance threshold

        orders = 0

     // and clicks > 60 // Click threshold

     // and spend > $30 // Use to ensure minimum spend based on fixed amount.

     )

  and

  (

     over the lifetime // Set lifetime thesholds

        orders < 20

     // and clicks > 60 // Click threshold

     // and acos > 60% // ACOS Threshold. Use to ensure minimum spend based on product price.

     // and spend > $30 // Use to ensure minimum spend based on fixed amount.

  )

)

)

/* === End Trigger=== */

/*

==== Action ====

Set State: Paused

Daily Frequency

*/

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