/*=== GLOBAL OPTIONS ===
These options apply to all Recipe options.
*/
 
(
   over the last 7 days state = effectively enabled
      // and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
      // and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
)
 
// === END GLOBAL OPTIONS ===
 
and
 
// === Low Profit Moderate Clicks Lifetime ===
 
(
   (
      over the lifetime // Date range selection
         blended profit < $1 // Order threshold
         and clicks >= 30 // Click Threshold
     // and blended acos > 80% // ACOS Threshold. Use to ensure minimum spend based on product price.
     // and spend > $8 // Use to ensure minimum spend based on fixed amount.
   )
 
OR
 
// === Low Profit High Clicks Lifetime ===
   (
      over the lifetime // Date range selection
         blended profit < $4 // Order threshold
     and clicks > 60 // Click threshold
     // and blended acos > 80% // ACOS Threshold. Use to ensure minimum spend based on product price.
     // and spend > $15 // Use to ensure minimum spend based on fixed amount.
   )
  
)