(

  over the last 7 days state = effectively enabled

     // and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name

     // and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.

)

// === END GLOBAL OPTIONS ===

and

// === Low Profit Moderate Clicks Lifetime ===

(

  (

     over the lifetime // Date range selection

        blended profit < $1 // Order threshold

        and clicks >= 30 // Click Threshold

    // and blended acos > 80% // ACOS Threshold. Use to ensure minimum spend based on product price.

    // and spend > $8 // Use to ensure minimum spend based on fixed amount.

  )

OR

// === Low Profit High Clicks Lifetime ===

  (

     over the lifetime // Date range selection

        blended profit < $4 // Order threshold

    and clicks > 60 // Click threshold

    // and blended acos > 80% // ACOS Threshold. Use to ensure minimum spend based on product price.

    // and spend > $15 // Use to ensure minimum spend based on fixed amount.

  )

‍

)