Starter 01b: Zero Impressions | Targets
/* 
==== Zero Impressions | Targets ====
This recipe is used to increase bids on zero impression targets.
*/

// === Start Trigger===

		over the last 3 days // Date range selection
		state = effectively enabled
		and impressions = 0 // Impression threshold

		// and bid < $1.00 // Max bid threshold
		// and clicks = 0 // Click threshold. Use if setting impressions > 0
		// and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
	 	// and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
		


// === End Trigger===

/*
	==== Action ====
	Change Bid: Increase (%)
	
		Daily Frequency
		Conservative: 1%
		Moderate: 2%
		Aggressive: 4%

*/
Frequency:
once per day
Action:
increase bid by 2%
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