Keywords Vs. Targets in Merch Jar

February 26, 2024

In Merch Jar, we categorize targeting options into two primary types: "keywords" and "targets," reflecting the Amazon Advertising API's structure. This categorization is essential for efficient campaign management on our platform.


"Keywords" cover all keyword match types, including:

  • Exact Match
  • Phrase Match
  • Broad Match


"Targets" comprise all other targeting options:

  • Automatic Targeting Groups
  • ASIN Targets
  • Expanded ASIN Targets
  • Category Targets

This structural approach is evident within the Ad Manager, which features separate pages for Keywords and Targets. Similarly, in Recipes, these are treated as distinct data sources.

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