Features
When writing a Formula in the Composer, the first crucial step is selecting the Dataset. The Dataset acts as the Source for your formula, determining the level of your advertising structure that your formula will analyze and filter.
Each Dataset represents a specific layer or type of entity within your Amazon Ads account structure. Think of it as choosing the table of data you want to work with. The Dataset you select dictates:
budget
property is available for the Campaigns dataset, while the bid
property is available for Keywords and Targets. Time-based metrics like clicks
and sales
are aggregated differently depending on the dataset level.bid
of a keyword you'll select the Targeting or Keywords dataset.Here are the primary datasets you can select as your Formula source and their available Workflow properties:
Represents your top-level advertising campaigns. Formulas using this source will filter and analyze data aggregated at the campaign level. Properties like campaign name, budget, and state are available.
Workflow Properties: state
, budget
Represents the ad groups nested within your campaigns. Formulas analyze data aggregated at the ad group level. Properties like ad group name, default bid, and state are available.
Workflow Properties: state
, default bid
Represents individual keywords within your manual targeting ad groups. Formulas analyze performance specific to each keyword. Properties like bid, match type, and state are available.
Workflow Properties: state
, bid
Represents product targets (ASINs, Categories) in manual targeting ad groups, and automatic targeting groups (Close Match, Loose Match, Complements, Substitutes) in automatic campaigns. Formulas analyze performance specific to each target or auto-group. Properties like bid, match type (for auto-groups), and state are available.
Workflow Properties: state
, bid
A combined view representing both the Keywords and Targets datasets. Useful for analyzing overall keyword and target performance together within ad groups.
Workflow Properties: state
, bid
Select the Dataset that corresponds to the level you want to filter or analyze. If you want to find specific keywords to adjust bids for, choose Keywords. If you want to find underperforming campaigns to pause, choose Campaigns.
For a complete list of properties available for each dataset, see the Syntax Reference page and use the "Datasets" filter.
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