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Glossary: Terms and Definitions
Keywords Vs. Targets in Merch Jar
Rounding Strategies
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Amazon Campaign Structure
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Intro to Formulas (Recipes v2)
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Documentation

Basics

Understand how Merch Jar works. Learn core concepts like campaign structure, ad types, and key terminology to build a solid foundation.

Articles

Glossary: Terms and Definitions
Merch Jar Terms Recipes Recipes is a powerful automation engine that automates your routine ad management tasks like bid optimization, pausing non-performing keywords or campaigns, and adjusting campaign budgets.
Keywords Vs. Targets in Merch Jar
In Merch Jar, we categorize targeting options into two primary types: "keywords" and "targets," reflecting the Amazon Advertising API's structure. This categorization is essential for efficient campaign management on our platform.
Rounding Strategies
Date Range Selection
Use the Date Range Selection button to change the dates that Merch Jar will pull data from and display in a table.
Using Filters
Selecting Multiple Rows
Using Bulk Actions
Column Visibility
Customize your view by showing only the columns relevant to your current workflow.
Amazon Campaign Structure
Understand the hierarchy of Amazon campaigns, ad groups, and ads to plan scalable setups.
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