Features
Merch Jar's Impact Calculator tools enable KDP sellers to ascertain the broader effects of their advertising efforts by calculating Ad Impact Multipliers. These multipliers refine raw sales and KENP read data to accurately reflect the true impact of your ads, encompassing both immediate and long-term benefits.
We offer two distinct calculator tools tailored to the varying needs of KDP sellers:
Both calculators are accessible through Merch Jar's Impact Calculator page, which provides comprehensive instructions for each tool.
This user-friendly calculator enables KDP sellers to estimate the indirect impact of their ads by comparing overall sales and page reads against those directly attributed to ads. It utilizes data from KDP royalty reports for accurate calculations.
For those who require detailed analysis, the Series Read-Through Calculator factors in additional data, such as the progression rate of readers through a series and subsequent catalog interactions initiated by advertising, and the estimated percentage of page reads that happen during the 14-day attribution window.
Once calculated, input your multipliers in Merch Jar to refine your Blended Metrics:
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