Keywords Vs. Targets in Merch Jar

In Merch Jar, we categorize targeting options into two primary types: "keywords" and "targets," reflecting the Amazon Advertising API's structure. This categorization is essential for efficient campaign management on our platform.

Keywords

"Keywords" cover all keyword match types, including:

• Exact Match
• Phrase Match
• Broad Match

Targets

"Targets" comprise all other targeting options:

• Automatic Targeting Groups
• ASIN Targets
• Expanded ASIN Targets
• Category Targets

This structural approach is evident within the Ad Manager, which features separate pages for Keywords and Targets. Similarly, in Recipes, these are treated as distinct data sources.