Smart Bids - Fully
Automated Bid Management
Smart Bids are the cornerstone of Merch Jar's automation strategy, giving you powerful automation to keep your ads in line with your target ACoS goals. With small, daily bid adjustments based upon your criteria, you can rest easy knowing your bids are constantly being evaluated and adjusted to meet your ACoS targets.
24/7 Bid Automation
Smart Bids runs daily on your account, looking for any keywords or targets that are above or below your target ACoS and automatically adjusting their bids to meet your target ACoS.
Imagine you have a manual campaign with 1,000 keywords in it. You want to ensure that all of those keywords are at your target ACoS of 20%. Sure, you could manually manage that with a bulk spreadsheet you download, create a pivot table for, analyze, then reupload to Amazon Advertising Console every day. Or, you could just turn on Smart Bids with a single click and let our algorithm adjust your bids for you automatically.
Your target ACoS can be set on at the account level or optionally overridden on the campaign, ad group, keyword or target levels, ensuring you have complete control over your automations. Want to set a higher target ACoS for your auto campaigns? No problem. Need to set a custom target ACoS for a keyword that has been performing well? We've got you covered. Maybe even a lower target ACoS for your complements? Smart Bids can do that too.
Smart Bids has a number of guards in place to ensure that your bid adjustments are not occurring too frequently, adjusting your bids by too much, or adjustment them too high or too low.
- Maximum Bid Adjustments
- Min and Max Bids
- Lookback Days
Maximum Bid Adjustments
One of the key differentiator's in Merch Jar's Smart Bids algorithm is the Maximum Bid Adjustment. This ensures your bids are never changed by too much, preventing big bid swings and wildly oscillating bid values, allowing your to inch your bids up or down to reach your target ACoS.
Min and Max Bids
Advertising is such a huge factor in your Amazon business and you need to have guardrails setup to prevent either overspending or starving your keyword and targets with too low of a bid. Min Bids allows you to optionally set a minimum bid that Smart Bids will never go below. Likewise, max bids does just the opposite, giving you a bid ceiling that Smart Bids will never break through.
When calculating your ACoS, Merch Jar looks back the specified number of days to determine what your ACoS has been. Changing the number of days to look back gives you the ability to make your campaigns more or less reactive to changes in ACoS.
Advertising is such a huge factor in your Amazon business and you need to have guardrails setup to prevent either overspending or starving your keyword and targets with too low of a bid. Min and Max Bids allows you to optionally set a minimum bid and a maximum bid that Smart Bids will never go below or above.
Full Featured Logs
Know exactly what bids were changed, why, and when with Smart Bid's detailed logs. Filter by date or a specific ad type or individual ad to get deep insight to the optimizations happening on your account.
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