Merch Jar free tools

Free Amazon PPC tools

Report tools, planners and calculators for Amazon ads. No sign-up, and your files never leave your device.

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Start with your own numbers.

Report tool

Search term report analyzer

Spend with no orders, and searches worth promoting

Report tool

Amazon bulk file audit

How much of your spend sells at your target

Planner

Q4 and Black Friday budget planner

Dated budgets for Black Friday and Cyber Monday

Search term tools

5 tools

Report tool

Search term report analyzer

Spend with no orders, and searches worth promoting

Report tool

Negative keyword finder

Searches that spent money without an order

Report tool

PPC n-gram analyzer

Spend, clicks and orders for every word

Report tool

Branded vs non-branded ACoS

ACoS on brand searches and on everything else

Report tool

Why did my ad spend go up?

New searches, more clicks or higher CPCs

Bulk file and report tools

6 tools

Report tool

Amazon bulk file audit

How much of your spend sells at your target

Report tool

Why is my ACoS going up?

CPCs, conversion rate or order size, by target

Report tool

Advertised product report analyzer

ACoS by ASIN, and ads with no orders

Report tool

Did my campaigns run out of budget?

Which campaigns ran out on deal days

Report tool

Amazon PPC dayparting calculator

Which hours of the day turn clicks into sales

Report tool

Report converter for unified reporting

Old and new report columns, side by side

Planners

2 tools

Planner

Q4 and Black Friday budget planner

Dated budgets for Black Friday and Cyber Monday

Planner

Campaign structure planner

A named, budgeted campaign plan from your ASINs

Calculators

11 tools

Calculator

ACoS and breakeven ACoS calculator

Your ACoS, and the ACoS where ads stop paying

Calculator

ACoS to ROAS calculator

Convert ACoS to ROAS and back

Calculator

ROAS calculator

Your ROAS, and the break-even your margin allows

Calculator

Break-even ROAS calculator

The lowest ROAS that still makes money

Calculator

TACoS calculator

TACoS, ACoS and organic sales over two periods

Calculator

Amazon profit calculator

Profit before and after ad spend

Calculator

KDP read-through calculator

What a book-1 reader is worth across a series

Calculator

What does ACoS mean?

How ACoS works, with a quick calculator

Calculator

CPC and target CPC calculator

The bid that hits your target ACoS

Calculator

Clicks before a negative keyword

How many clicks before you judge a search

Calculator

Amazon conversion rate calculator

Ad conversion rate and unit session percentage

Keyword and listing tools

3 tools

Text tool

Keyword processor

Clean, dedupe and combine keyword lists

Text tool

Listing character counter

Characters and bytes against Amazon’s limits

Text tool

Product description HTML formatter

Plain text into a description Amazon accepts