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Planner

Amazon PPC campaign structure planner

Paste your ASINs, pick the campaigns each product gets, and get a named, budgeted plan to review, download or hand to your AI to build, paused.

  • Free, no sign-up

Your products

One product per line: the ASIN, then the SKU and a short name if you want them in your names. Separate them with commas or tabs.

Campaigns
Research ad groups:
Products and campaigns
Daily budget
Names

Tokens

Click one to add it to the pattern you edited last. A token with no value drops out along with the separator next to it.

Your plan

Paste at least one ASIN and pick a campaign to see your plan.

Next step

Ask your own AI to do it.

Instructions and tools for a job your AI can do with your files or a connected Merch Jar account.

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skill
Included

Campaign creation

Build a campaign structure from your ASINs, then review it before anything is created.

Creates an approved campaign structure

How to build a simple Amazon PPC campaign structure

  1. 1Start each product with three campaigns, beginning with Auto. Amazon matches your ad to searches and product pages from your listing. Its job is to find search terms you would never have guessed.
  2. 2Add a Research campaign. Broad match on a short list of keywords you want to test. Phrase match is a tighter option if broad wanders too far.
  3. 3Add an Exact campaign. Only the search terms that have already produced orders, each with its own bid.
  4. 4Add Product targeting as a fourth if you want to show up on other product pages. Your ad goes on product pages or categories you pick.
  5. 5Move search terms that sell in Auto or Research into Exact. The ones that only spend become negatives. The guide to structuring Amazon PPC campaigns walks through each campaign and when a term graduates.

FAQ

Single ASIN campaigns or grouped products

A single ASIN campaign structure gives each product its own campaigns. Budget, bids and targeting sit at the campaign and ad group level, so one product can't eat another's budget, and when a search term shows four orders you know which product earned them.

Grouping makes sense for variations or near-identical products that share keywords and should share a budget. Choose "One set of campaigns for all of them" and the planner puts every product in the same ad groups.

How to name your campaigns

Put the product first and the job second, like "B0EXAMPLE1 | Exact". You can filter Campaign Manager by name, and a Segment in Merch Jar can pick campaigns by name, so a pattern you keep to pays off every week.

The planner flags names that repeat, since every campaign name has to be unique in the account, and names over the length limit. That limit is reported as 128 characters for sellers, but we couldn't confirm it on an Amazon page, so it's editable.

Budgets for a new structure

Choose a budget per campaign, or a total that the planner splits evenly. Amazon's minimum daily budget for Sponsored Products is $1.00, or the same in your currency, and the planner warns you when a split leaves a campaign under it instead of quietly raising it.

Your daily budget only caps what a campaign can spend. To work out what it can afford per click, the target CPC calculator turns a target ACoS into a bid, and the Amazon profit calculator shows what your ads leave you after costs.

From plan to campaigns

The planner doesn't make a bulk upload file. Download the plan to follow by hand in Campaign Manager, or paste it into your own AI with the campaign creation skill, which builds it through the Merch Jar API, paused.

Manual ad groups need keywords or product targets before they can show ads. If you have none yet, the skill can create the manual campaigns with clearly labeled placeholder keywords that stay paused. Create campaigns with the Copilot and API covers what to check before and after.