Recipe World

/*=== GLOBAL OPTIONS ===
These options apply to all order volumes.
*/
 
(
   over the last 2 days state = effectively enabled
      and clicks > 0 // Click threshold. Stops lowering bid if not getting clicks.
      // and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
      // and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
)
 
// === END GLOBAL OPTIONS ===
 
and
 
(
   (
// === LOW ORDER VOLUME ===
      (
         (
             over the last 30 days // Date range selection
                orders >= 2 // Order threshold
            and acos > 30% // ACOS Threshold. Set 2-5% above your target ACOS
         )
 
and 
 
         (
            over the last 14 days orders < 4 // Eliminates Recipe overlap with Moderate and High Volume Order Recipes
         )
      )
   ) 
 
OR
 
// === MODERATE ORDER VOLUME ===
 
      (
         (
            over the last 14 days // Date range selection
               orders >= 4 // Order threshold
           and acos > 30% // ACOS Threshold. Set 2-5% above your target ACOS
         )
 
and
 
         (
            over the last 7 days orders < 4 // Eliminates Recipe overlap with High Volume Order Recipes
         )
      ) 
 
OR
 
// === HIGH ORDER VOLUME ===
 
         (
            over the last 7 days // Date range selection
               orders >= 4 // Order threshold
           and acos > 30% // ACOS Threshold. Set 2-5% above your target ACOS
         )
)

/* === GLOBAL OPTIONS ===
These options apply to all order volumes.
*/
 
(
   over the last 2 days state = effectively enabled
      // and clicks < 1 // Click threshold. Only raises bids if not getting clicks.
      // and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
      // and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
)
 
// === END GLOBAL OPTIONS ===
 
and
 
(
	// === LOW ORDER VOLUME ===
 
   (
      (
          (
              over the last 30 days // Date range selection
                 orders >= 2 // Order threshold
             and acos < 12% // ACOS Threshold
          )
 
and 
 
          (
              over the last 14 days orders < 4 // Eliminates Recipe overlap with Moderate and High Volume Order Recipes
          )
      )
   ) 
 
OR
 
// === MODERATE ORDER VOLUME ===
 
(
   (
      over the last 14 days // Date range selection
         orders >= 4 // Order threshold
     and acos < 12% // ACOS Threshold
   )
 
and
 
   (
      over the last 7 days orders < 4 // Eliminates Recipe overlap with High Volume Order Recipes
   )
) 
 
OR
 
// === HIGH ORDER VOLUME ===
   (
      over the last 7 days // Date range selection
         orders >= 4 // Order threshold
     and acos < 12% // ACOS Threshold
   )
)

/*=== GLOBAL OPTIONS ===
These options apply to all order volumes.
*/
 
(
   over the last 2 days state = effectively enabled
      // and clicks < 1 // Click threshold. Only raises bids if not getting clicks.
      // and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
      // and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
)
  
// === END GLOBAL OPTIONS ===
  
and
  
(
// === LOW ORDER VOLUME ===
 
   (
      (
         (
            over the last 30 days // Date range selection
               orders >= 2 // Order threshold
           and acos < 12% // ACOS Threshold
         )
 
and 
 
         (
            over the last 14 days orders < 4 // Eliminates Recipe overlap with Moderate and High Volume Order Recipes
         )
      )
   ) 
 
OR
 
// === MODERATE ORDER VOLUME ===
 
   (
       (
          over the last 14 days // Date range selection
             orders >= 4 // Order threshold
         and acos < 12% // ACOS Threshold
       )
 
and
 
      (
         over the last 7 days orders < 4 // Eliminates Recipe overlap with High Volume Order Recipes
      )
   ) 
 
OR
 
// === HIGH ORDER VOLUME ===
      (
         over the last 7 days // Date range selection
            orders >= 4 // Order threshold
        and acos < 12% // ACOS Threshold
      )
   )

/*=== GLOBAL OPTIONS ===
These options apply to all order volumes.
*/
 
(
   over the last 2 days state = effectively enabled
   and clicks > 0 // Click threshold. Stops lowering bid if not getting clicks.	
   // and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
   // and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
)
 
// === END GLOBAL OPTIONS ===
 
and
 
(
   // === LOW ORDER VOLUME ===
    
(
   (
      (
         over the last 30 days // Date range selection
            orders >= 2 // Order threshold
        and acos > 50% // ACOS Threshold
        )
 
and
 
      (
         over the last 14 days orders < 4 // Eliminates Recipe overlap with Moderate and High Volume Order Recipes
      )
   )
) 
 
OR
 
   // === MODERATE ORDER VOLUME ===
(
   (
      over the last 14 days // Date range selection
         orders >= 4 // Order threshold
     and acos > 50% // ACOS Threshold
   )
and
   (
       over the last 7 days orders < 4 // Eliminates Recipe overlap with High Volume Order Recipes
   )
) 
OR
// === HIGH ORDER VOLUME ===
   (
       over the last 7 days // Date range selection
          orders >= 4 // Order threshold
      and acos > 50% // ACOS Threshold
   )
)

/*=== GLOBAL OPTIONS ===
These options apply to all order volumes.
*/
 
(
   over the last 2 days state = effectively enabled
   and clicks > 0 // Click threshold. Stops lowering bid if not getting clicks.	
   // and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
   // and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
)
 
// === END GLOBAL OPTIONS ===
 
and
 
(
   // === LOW ORDER VOLUME ===
    
(
   (
      (
         over the last 30 days // Date range selection
            orders >= 2 // Order threshold
        and acos > 50% // ACOS Threshold
        )
 
and
 
      (
         over the last 14 days orders < 4 // Eliminates Recipe overlap with Moderate and High Volume Order Recipes
      )
   )
) 
 
OR
 
   // === MODERATE ORDER VOLUME ===
(
   (
      over the last 14 days // Date range selection
         orders >= 4 // Order threshold
     and acos > 50% // ACOS Threshold
   )
and
   (
       over the last 7 days orders < 4 // Eliminates Recipe overlap with High Volume Order Recipes
   )
) 
OR
// === HIGH ORDER VOLUME ===
   (
       over the last 7 days // Date range selection
          orders >= 4 // Order threshold
      and acos > 50% // ACOS Threshold
   )
)

(over the last 180 days state = effectively enabled and orders = 0)

and over the lifetime orders >= 0 and orders < 6