Starter 06a: Booster | High ACOS | Keywords
Updated
November 27, 2024

Use this Recipe as a booster for very high ACOS keywords. This Recipe stacks on top of your High ACOS Recipe to make larger changes to your bids for any keywords above the ACOS threshold set. Recommended to use a higher ACOS threshold for your booster than set for your High ACOS Recipe. Keywords are segmented by order volume: Low volume, moderate volume, high volume.

Composer
Data Source
Keywords

/*=== GLOBAL OPTIONS ===

These options apply to all order volumes.

*/

(

  over the last 2 days state = effectively enabled

  and clicks > 0 // Click threshold. Stops lowering bid if not getting clicks.

  // and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name

  // and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.

)

// === END GLOBAL OPTIONS ===

and

(

  // === LOW ORDER VOLUME ===

   

(

  (

     (

        over the last 30 days // Date range selection

           orders >= 2 // Order threshold

       and acos > 50% // ACOS Threshold

       )

and

     (

        over the last 14 days orders < 4 // Eliminates Recipe overlap with Moderate and High Volume Order Recipes

     )

  )

)

OR

  // === MODERATE ORDER VOLUME ===

(

  (

     over the last 14 days // Date range selection

        orders >= 4 // Order threshold

    and acos > 50% // ACOS Threshold

  )

and

  (

      over the last 7 days orders < 4 // Eliminates Recipe overlap with High Volume Order Recipes

  )

)

OR

// === HIGH ORDER VOLUME ===

  (

      over the last 7 days // Date range selection

         orders >= 4 // Order threshold

     and acos > 50% // ACOS Threshold

  )

)

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