Starter 05a: Booster | Low ACOS | Keywords
Updated
February 28, 2024

Use this Recipe as a booster for very low ACOS keywords. This Recipe stacks on top of your Low ACOS Recipe to make larger changes to your bids for any keywords below the ACOS threshold set. Recommended to use a lower ACOS threshold for your booster then set for your Low ACOS Recipe.

Keywords are segmented by order volume: Low, Moderate, and High

Composer
Data Source
Keywords

/*

==== Booster | Low ACOS | Keywords ====

Use this Recipe as a booster for very low ACOS keywords. This Recipe stacks on top

of your Low ACOS Recipe to make larger changes to your bids for any keywords below

the ACOS threshold set. Recommended to use a lower ACOS threshold for your booster

then set for your Low ACOS Recipe.

Keywords are segmented by order volume: Low, Moderate, and High

*/

/* === Start Trigger===

=== GLOBAL OPTIONS ===

These options apply to all order volumes.

*/

(

  over the last 2 days state = effectively enabled

     // and clicks < 1 // Click threshold. Only raises bids if not getting clicks.

     // and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name

     // and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.

)

// === END GLOBAL OPTIONS ===

and

(

// === LOW ORDER VOLUME ===

  (

     (

         (

             over the last 30 days // Date range selection

                orders >= 2 // Order threshold

            and acos < 12% // ACOS Threshold

         )

and

         (

             over the last 14 days orders < 4 // Eliminates Recipe overlap with Moderate and High Volume Order Recipes

         )

     )

  )

OR

// === MODERATE ORDER VOLUME ===

(

  (

     over the last 14 days // Date range selection

        orders >= 4 // Order threshold

    and acos < 12% // ACOS Threshold

  )

and

  (

     over the last 7 days orders < 4 // Eliminates Recipe overlap with High Volume Order Recipes

  )

)

OR

// === HIGH ORDER VOLUME ===

  (

     over the last 7 days // Date range selection

        orders >= 4 // Order threshold

    and acos < 12% // ACOS Threshold

  )

)

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