Recipe World

/*

This Recipe will reset your bids based on recent data to match the cpc for the target or keyword. This Recipe will work with CPC's up to $3.

*/

(

over the last 3 days

acos < 40% // ACOS Threshold

and orders > 0 // Order threshold

and campaign name does not contain "lottery" // Keyword exclusion

and state = effectively enabled

)

and over the last 3 days

(

cpc > $0.00

and cpc < $0.05

and bid < $0.05

)

or

(

cpc >= $0.05

and cpc < $0.10

and bid < $0.10

)

or

(

cpc >= $0.10

and cpc < $0.12

and bid < $0.10

)

or

(

cpc >= $0.12

and cpc < $0.15

and bid < $0.12

)

or

(

cpc >= $0.15

and cpc < $0.18

and bid < $0.18

)

or

(

cpc >= $0.18

and cpc < $0.21

and bid < $0.21

)

or

(

cpc >= $0.21

and cpc < $0.24

and bid < $0.24

)

or

(

cpc >= $0.24

and cpc < $0.27

and bid < $0.27

)

or

(

cpc >= $0.27

and cpc < $0.30

and bid < $0.30

)

or

(

cpc >= $0.30

and cpc < $0.33

and bid < $0.33

)

or

(

cpc >= $0.33

and cpc < $0.36

and bid < $0.36

)

or

(

cpc >= $0.36

and cpc < $0.39

and bid < $0.39

)

or

(

cpc >= $0.39

and cpc < $0.42

and bid < $0.42

)

or

(

cpc >= $0.42

and cpc < $0.45

and bid < $0.45

)

or

(

cpc >= $0.45

and cpc < $0.48

and bid < $0.48

)

or

(

cpc >= $0.48

and cpc < $0.51

and bid < $0.51

)

or

(

cpc >= $0.51

and cpc < $0.54

and bid < $0.54

)

or

(

cpc >= $0.54

and cpc < $0.57

and bid < $0.57

)

or

(

cpc >= $0.57

and cpc < $0.60

and bid < $0.60

)

or

(

cpc >= $0.60

and cpc < $0.64

and bid < $0.64

)

or

(

cpc >= $0.64

and cpc < $0.68

and bid < $0.68

)

or

(

cpc >= $0.68

and cpc < $0.72

and bid < $0.72

)

or

(

cpc >= $0.72

and cpc < $0.76

and bid < $0.76

)

or

(

cpc >= $0.76

and cpc < $0.80

and bid < $0.80

)

or

(

cpc >= $0.80

and cpc < $0.84

and bid < $0.84

)

or

(

cpc >= $0.84

and cpc < $0.88

and bid < $0.88

)

or

(

cpc >= $0.88

and cpc < $0.92

and bid < $0.92

)

or

(

cpc >= $0.92

and cpc < $0.96

and bid < $0.96

)

or

(

cpc >= $0.96

and cpc < $1.00

and bid < $1.00

)

or

(

cpc >= $1.00

and cpc < $1.05

and bid < $1.05

)

or

(

cpc >= $1.05

and cpc < $1.10

and bid < $1.10

)

or

(

cpc >= $1.10

and cpc < $1.15

and bid < $1.15

)

or

(

cpc >= $1.15

and cpc < $1.20

and bid < $1.20

)

or

(

cpc >= $1.20

and cpc < $1.25

and bid < $1.25

)

or

(

cpc >= $1.25

and cpc < $1.30

and bid < $1.30

)

or

(

cpc >= $1.30

and cpc < $1.35

and bid < $1.35

)

or

(

cpc >= $1.35

and cpc < $1.40

and bid < $1.40

)

or

(

cpc >= $1.40

and cpc < $1.45

and bid < $1.45

)

or

(

cpc >= $1.45

and cpc < $1.50

and bid < $1.50

)

or

(

cpc >= $1.50

and cpc < $1.55

and bid < $1.55

)

or

(

cpc >= $1.55

and cpc < $1.60

and bid < $1.60

)

or

(

cpc >= $1.60

and cpc < $1.65

and bid < $1.65

)

or

(

cpc >= $1.65

and cpc < $1.70

and bid < $1.70

)

or

(

cpc >= $1.70

and cpc < $1.75

and bid < $1.75

)

or

(

cpc >= $1.75

and cpc < $1.80

and bid < $1.80

)

or

(

cpc >= $1.80

and cpc < $1.85

and bid < $1.85

)

or

(

cpc >= $1.85

and cpc < $1.90

and bid < $1.90

)

or

(

cpc >= $1.90

and cpc < $1.95

and bid < $1.95

)

or

(

cpc >= $1.95

and cpc < $2.00

and bid < $2.00

)

or

(

cpc >= $2.00

and cpc < $2.10

and bid < $2.10

)

or

(

cpc >= $2.10

and cpc < $2.20

and bid < $2.20

)

or

(

cpc >= $2.20

and cpc < $2.30

and bid < $2.30

)

or

(

cpc >= $2.30

and cpc < $2.40

and bid < $2.40

)

or

(

cpc >= $2.40

and cpc < $2.50

and bid < $2.50

)

or

(

cpc >= $2.50

and cpc < $2.60

and bid < $2.60

)

or

(

cpc >= $2.60

and cpc < $2.70

and bid < $2.70

)

or

(

cpc >= $2.70

and cpc < $2.80

and bid < $2.80

)

or

(

cpc >= $2.80

and cpc < $2.90

and bid < $2.90

)

or

(

cpc >= $2.90

and cpc < $3.00

and bid < $3.00

)

‍

over the last 3 days // Date range selection

state = effectively enabled

and impressions < 300 // Impression thresholdand

and clicks = 0 // Click threshold. Use if setting impressions threshold > 0

and bid < $1.00 // Max bid threshold

 // and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name

 // and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.

  over the last 3 days // Date range selection

     state = effectively enabled

 and impressions < 300 // Impression thresholdand

 and clicks = 0 // Click threshold. Use if setting impressions threshold > 0

  and bid < $1.00 // Max bid threshold

 // and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name

 // and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.

/* === GLOBAL OPTIONS ===

These options apply to Recipe options.

*/

(

  over the last 7 days state = effectively enabled

     // and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name

     // and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.

)

// === END GLOBAL OPTIONS ===

and

// === 0 Orders Lifetime ===

(

  (

     over the lifetime // Date range selection

        orders = 0 // Order threshold

    and clicks >= 30 // Click Threshold

    // and spend > $8 // Use to ensure minimum spend based on fixed amount.

  )

OR

// === 1 Order Lifetime ===

  (

     over the lifetime // Date range selection

        orders = 1 // Order threshold

    and clicks > 60 // Click threshold

    // and acos > 80% // ACOS Threshold. Use to ensure minimum spend based on product price.

    // and spend > $15 // Use to ensure minimum spend based on fixed amount.

  )

OR

/* === Recent Poor Performers ===

Used to pause poor performers based on recent sales data

*/

(

  (

     over the last 90 days // Date range selection

        orders <= 1 // Order threshold

    and clicks > 60

    // and acos > 80% // ACOS Threshold. Use to ensure minimum spend based on product price.

    // and spend > $30 // Use to ensure minimum spend based on fixed amount.

  )

and

  (

     over the lifetime

        orders < 8

     // and clicks > 60 // Click threshold

     // and acos > 60% // ACOS Threshold. Use to ensure minimum spend based on product price.

     // and spend > $30 // Use to ensure minimum spend based on fixed amount.

  )

)

OR

/* === Aged Poor Performers ===

Used to pause poor performing keywords that have a longer sales history but are no longer performing.

*/

(

  (

     over the last 180 days // Date range selection

        orders <= 4 // Order threshold

    and clicks > 60 // Click threshold

    and acos > 80% // ACOS Threshold. Use to ensure minimum spend based on product price.

    // and spend > $30 // Use to ensure minimum spend based on fixed amount.

  )

and

  (

     over the last 21 days // Set recent performance threshold

        orders = 0

     // and clicks > 60 // Click threshold

     // and spend > $30 // Use to ensure minimum spend based on fixed amount.

     )

  and

  (

     over the lifetime // Set lifetime thesholds

        orders < 20

     // and clicks > 60 // Click threshold

     // and acos > 60% // ACOS Threshold. Use to ensure minimum spend based on product price.

     // and spend > $30 // Use to ensure minimum spend based on fixed amount.

  )

)

)

/* === End Trigger=== */

/*

==== Action ====

Set State: Paused

Daily Frequency

*/

‍

/*=== GLOBAL OPTIONS ===

These options apply to all Recipe options.

*/

(

  over the last 7 days state = effectively enabled

     // and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name

     // and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.

)

// === END GLOBAL OPTIONS ===

and

// === 0 Orders Lifetime ===

(

  (

     over the lifetime // Date range selection

        orders = 0 // Order threshold

    and clicks >= 30 // Click Threshold

// and spend > $8 // Use to ensure minimum spend based on fixed amount.

  )

OR

// === 1 Order Lifetime ===

  (

     over the lifetime // Date range selection

        orders = 1 // Order threshold

    and clicks > 60 // Click threshold

    // and acos > 80% // ACOS Threshold. Use to ensure minimum spend based on product price.

    // and spend > $15 // Use to ensure minimum spend based on fixed amount.

  )

OR

/* === Recent Poor Performers ===

Used to pause poor performers based on recent sales data

*/

(

  (

     over the last 90 days // Date range selection

        orders <= 1 // Order threshold

    and clicks > 60

    // and acos > 80% // ACOS Threshold. Use to ensure minimum spend based on product price.

    // and spend > $30 // Use to ensure minimum spend based on fixed amount.

  )

and

  (

     over the lifetime

        orders < 8

     // and clicks > 60 // Click threshold

     // and acos > 60% // ACOS Threshold. Use to ensure minimum spend based on product price.

     // and spend > $30 // Use to ensure minimum spend based on fixed amount.

  )

)

OR

/* === Aged Poor Performers ===

Used to pause poor performing keywords that have a longer sales history but are no longer performing.

*/

(

  (

     over the last 180 days // Date range selection

        orders <= 4 // Order threshold

    and clicks > 60 // Click threshold

    and acos > 80% // ACOS Threshold. Use to ensure minimum spend based on product price.

    // and spend > $30 // Use to ensure minimum spend based on fixed amount.

    )

and

  (

     over the last 21 days // Set recent performance threshold

        orders = 0

     // and clicks > 60 // Click threshold

     // and spend > $30 // Use to ensure minimum spend based on fixed amount.

     )

and

  (

     over the lifetime // Set lifetime thesholds

        orders < 20

     // and clicks > 60 // Click threshold

     // and acos > 60% // ACOS Threshold. Use to ensure minimum spend based on product price.

     // and spend > $30 // Use to ensure minimum spend based on fixed amount.

  )

)

)