Features
/*
This Recipe will decrease your bids based on recent data to match the cpc for the target or keyword. This Recipe will work with CPC's up to $3.
*/
((
over the last 3 days
acos > 40% // ACOS Threshold
and orders > 0 // Order threshold
and campaign name does not contain "lottery" // Keyword exclusion
and state = effectively enabled
) or (
over the last 3 days
orders = 0
and clicks > 0
))
and over the last 3 days
(
cpc > $0.00
and cpc < $0.05
and bid > $0.05
)
or
(
cpc >= $0.05
and cpc < $0.10
and bid > $0.10
)
or
(
cpc >= $0.10
and cpc < $0.12
and bid > $0.10
)
or
(
cpc >= $0.12
and cpc < $0.15
and bid > $0.12
)
or
(
cpc >= $0.15
and cpc < $0.18
and bid > $0.18
)
or
(
cpc >= $0.18
and cpc < $0.21
and bid > $0.21
)
or
(
cpc >= $0.21
and cpc < $0.24
and bid > $0.24
)
or
(
cpc >= $0.24
and cpc < $0.27
and bid > $0.27
)
or
(
cpc >= $0.27
and cpc < $0.30
and bid > $0.30
)
or
(
cpc >= $0.30
and cpc < $0.33
and bid > $0.33
)
or
(
cpc >= $0.33
and cpc < $0.36
and bid > $0.36
)
or
(
cpc >= $0.36
and cpc < $0.39
and bid > $0.39
)
or
(
cpc >= $0.39
and cpc < $0.42
and bid > $0.42
)
or
(
cpc >= $0.42
and cpc < $0.45
and bid > $0.45
)
or
(
cpc >= $0.45
and cpc < $0.48
and bid > $0.48
)
or
(
cpc >= $0.48
and cpc < $0.51
and bid > $0.51
)
or
(
cpc >= $0.51
and cpc < $0.54
and bid > $0.54
)
or
(
cpc >= $0.54
and cpc < $0.57
and bid > $0.57
)
or
(
cpc >= $0.57
and cpc < $0.60
and bid > $0.60
)
or
(
cpc >= $0.60
and cpc < $0.64
and bid > $0.64
)
or
(
cpc >= $0.64
and cpc < $0.68
and bid > $0.68
)
or
(
cpc >= $0.68
and cpc < $0.72
and bid > $0.72
)
or
(
cpc >= $0.72
and cpc < $0.76
and bid > $0.76
)
or
(
cpc >= $0.76
and cpc < $0.80
and bid > $0.80
)
or
(
cpc >= $0.80
and cpc < $0.84
and bid > $0.84
)
or
(
cpc >= $0.84
and cpc < $0.88
and bid > $0.88
)
or
(
cpc >= $0.88
and cpc < $0.92
and bid > $0.92
)
or
(
cpc >= $0.92
and cpc < $0.96
and bid > $0.96
)
or
(
cpc >= $0.96
and cpc < $1.00
and bid > $1.00
)
or
(
cpc >= $1.00
and cpc < $1.05
and bid > $1.05
)
or
(
cpc >= $1.05
and cpc < $1.10
and bid > $1.10
)
or
(
cpc >= $1.10
and cpc < $1.15
and bid > $1.15
)
or
(
cpc >= $1.15
and cpc < $1.20
and bid > $1.20
)
or
(
cpc >= $1.20
and cpc < $1.25
and bid > $1.25
)
or
(
cpc >= $1.25
and cpc < $1.30
and bid > $1.30
)
or
(
cpc >= $1.30
and cpc < $1.35
and bid > $1.35
)
or
(
cpc >= $1.35
and cpc < $1.40
and bid > $1.40
)
or
(
cpc >= $1.40
and cpc < $1.45
and bid > $1.45
)
or
(
cpc >= $1.45
and cpc < $1.50
and bid > $1.50
)
or
(
cpc >= $1.50
and cpc < $1.55
and bid > $1.55
)
or
(
cpc >= $1.55
and cpc < $1.60
and bid > $1.60
)
or
(
cpc >= $1.60
and cpc < $1.65
and bid > $1.65
)
or
(
cpc >= $1.65
and cpc < $1.70
and bid > $1.70
)
or
(
cpc >= $1.70
and cpc < $1.75
and bid > $1.75
)
or
(
cpc >= $1.75
and cpc < $1.80
and bid > $1.80
)
or
(
cpc >= $1.80
and cpc < $1.85
and bid > $1.85
)
or
(
cpc >= $1.85
and cpc < $1.90
and bid > $1.90
)
or
(
cpc >= $1.90
and cpc < $1.95
and bid > $1.95
)
or
(
cpc >= $1.95
and cpc < $2.00
and bid > $2.00
)
or
(
cpc >= $2.00
and cpc < $2.10
and bid > $2.10
)
or
(
cpc >= $2.10
and cpc < $2.20
and bid > $2.20
)
or
(
cpc >= $2.20
and cpc < $2.30
and bid > $2.30
)
or
(
cpc >= $2.30
and cpc < $2.40
and bid > $2.40
)
or
(
cpc >= $2.40
and cpc < $2.50
and bid > $2.50
)
or
(
cpc >= $2.50
and cpc < $2.60
and bid > $2.60
)
or
(
cpc >= $2.60
and cpc < $2.70
and bid > $2.70
)
or
(
cpc >= $2.70
and cpc < $2.80
and bid > $2.80
)
or
(
cpc >= $2.80
and cpc < $2.90
and bid > $2.90
)
or
(
cpc >= $2.90
and cpc < $3.00
and bid > $3.00
)
/*
This Recipe will decrease your bids based on recent data to match the cpc for the target or keyword. This Recipe will work with CPC's up to $3.
*/
((
over the last 3 days
acos > 40% // ACOS Threshold
and orders > 0 // Order threshold
and campaign name does not contain "lottery" // Keyword exclusion
and state = effectively enabled
) or (
over the last 3 days
orders = 0
and clicks > 0
))
and over the last 3 days
(
cpc > $0.00
and cpc < $0.05
and bid > $0.05
)
or
(
cpc >= $0.05
and cpc < $0.10
and bid > $0.10
)
or
(
cpc >= $0.10
and cpc < $0.12
and bid > $0.10
)
or
(
cpc >= $0.12
and cpc < $0.15
and bid > $0.12
)
or
(
cpc >= $0.15
and cpc < $0.18
and bid > $0.18
)
or
(
cpc >= $0.18
and cpc < $0.21
and bid > $0.21
)
or
(
cpc >= $0.21
and cpc < $0.24
and bid > $0.24
)
or
(
cpc >= $0.24
and cpc < $0.27
and bid > $0.27
)
or
(
cpc >= $0.27
and cpc < $0.30
and bid > $0.30
)
or
(
cpc >= $0.30
and cpc < $0.33
and bid > $0.33
)
or
(
cpc >= $0.33
and cpc < $0.36
and bid > $0.36
)
or
(
cpc >= $0.36
and cpc < $0.39
and bid > $0.39
)
or
(
cpc >= $0.39
and cpc < $0.42
and bid > $0.42
)
or
(
cpc >= $0.42
and cpc < $0.45
and bid > $0.45
)
or
(
cpc >= $0.45
and cpc < $0.48
and bid > $0.48
)
or
(
cpc >= $0.48
and cpc < $0.51
and bid > $0.51
)
or
(
cpc >= $0.51
and cpc < $0.54
and bid > $0.54
)
or
(
cpc >= $0.54
and cpc < $0.57
and bid > $0.57
)
or
(
cpc >= $0.57
and cpc < $0.60
and bid > $0.60
)
or
(
cpc >= $0.60
and cpc < $0.64
and bid > $0.64
)
or
(
cpc >= $0.64
and cpc < $0.68
and bid > $0.68
)
or
(
cpc >= $0.68
and cpc < $0.72
and bid > $0.72
)
or
(
cpc >= $0.72
and cpc < $0.76
and bid > $0.76
)
or
(
cpc >= $0.76
and cpc < $0.80
and bid > $0.80
)
or
(
cpc >= $0.80
and cpc < $0.84
and bid > $0.84
)
or
(
cpc >= $0.84
and cpc < $0.88
and bid > $0.88
)
or
(
cpc >= $0.88
and cpc < $0.92
and bid > $0.92
)
or
(
cpc >= $0.92
and cpc < $0.96
and bid > $0.96
)
or
(
cpc >= $0.96
and cpc < $1.00
and bid > $1.00
)
or
(
cpc >= $1.00
and cpc < $1.05
and bid > $1.05
)
or
(
cpc >= $1.05
and cpc < $1.10
and bid > $1.10
)
or
(
cpc >= $1.10
and cpc < $1.15
and bid > $1.15
)
or
(
cpc >= $1.15
and cpc < $1.20
and bid > $1.20
)
or
(
cpc >= $1.20
and cpc < $1.25
and bid > $1.25
)
or
(
cpc >= $1.25
and cpc < $1.30
and bid > $1.30
)
or
(
cpc >= $1.30
and cpc < $1.35
and bid > $1.35
)
or
(
cpc >= $1.35
and cpc < $1.40
and bid > $1.40
)
or
(
cpc >= $1.40
and cpc < $1.45
and bid > $1.45
)
or
(
cpc >= $1.45
and cpc < $1.50
and bid > $1.50
)
or
(
cpc >= $1.50
and cpc < $1.55
and bid > $1.55
)
or
(
cpc >= $1.55
and cpc < $1.60
and bid > $1.60
)
or
(
cpc >= $1.60
and cpc < $1.65
and bid > $1.65
)
or
(
cpc >= $1.65
and cpc < $1.70
and bid > $1.70
)
or
(
cpc >= $1.70
and cpc < $1.75
and bid > $1.75
)
or
(
cpc >= $1.75
and cpc < $1.80
and bid > $1.80
)
or
(
cpc >= $1.80
and cpc < $1.85
and bid > $1.85
)
or
(
cpc >= $1.85
and cpc < $1.90
and bid > $1.90
)
or
(
cpc >= $1.90
and cpc < $1.95
and bid > $1.95
)
or
(
cpc >= $1.95
and cpc < $2.00
and bid > $2.00
)
or
(
cpc >= $2.00
and cpc < $2.10
and bid > $2.10
)
or
(
cpc >= $2.10
and cpc < $2.20
and bid > $2.20
)
or
(
cpc >= $2.20
and cpc < $2.30
and bid > $2.30
)
or
(
cpc >= $2.30
and cpc < $2.40
and bid > $2.40
)
or
(
cpc >= $2.40
and cpc < $2.50
and bid > $2.50
)
or
(
cpc >= $2.50
and cpc < $2.60
and bid > $2.60
)
or
(
cpc >= $2.60
and cpc < $2.70
and bid > $2.70
)
or
(
cpc >= $2.70
and cpc < $2.80
and bid > $2.80
)
or
(
cpc >= $2.80
and cpc < $2.90
and bid > $2.90
)
or
(
cpc >= $2.90
and cpc < $3.00
and bid > $3.00
)
/*=== GLOBAL OPTIONS ===
These options apply to all order volumes.
*/
(
over the last 2 days state = effectively enabled
and clicks > 0 // Click threshold. Stops lowering bid if not getting clicks.
// and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
// and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
)
// === END GLOBAL OPTIONS ===
and
(
// === LOW ORDER VOLUME ===
(
(
(
over the last 30 days // Date range selection
orders >= 2 // Order threshold
and acos > 50% // ACOS Threshold
)
and
(
over the last 14 days orders < 4 // Eliminates Recipe overlap with Moderate and High Volume Order Recipes
)
)
)
OR
// === MODERATE ORDER VOLUME ===
(
(
over the last 14 days // Date range selection
orders >= 4 // Order threshold
and acos > 50% // ACOS Threshold
)
and
(
over the last 7 days orders < 4 // Eliminates Recipe overlap with High Volume Order Recipes
)
)
OR
// === HIGH ORDER VOLUME ===
(
over the last 7 days // Date range selection
orders >= 4 // Order threshold
and acos > 50% // ACOS Threshold
)
)
/*=== GLOBAL OPTIONS ===
These options apply to all order volumes.
*/
(
over the last 2 days state = effectively enabled
and clicks > 0 // Click threshold. Stops lowering bid if not getting clicks.
// and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
// and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
)
// === END GLOBAL OPTIONS ===
and
(
// === LOW ORDER VOLUME ===
(
(
(
over the last 30 days // Date range selection
orders >= 2 // Order threshold
and acos > 50% // ACOS Threshold
)
and
(
over the last 14 days orders < 4 // Eliminates Recipe overlap with Moderate and High Volume Order Recipes
)
)
)
OR
// === MODERATE ORDER VOLUME ===
(
(
over the last 14 days // Date range selection
orders >= 4 // Order threshold
and acos > 50% // ACOS Threshold
)
and
(
over the last 7 days orders < 4 // Eliminates Recipe overlap with High Volume Order Recipes
)
)
OR
// === HIGH ORDER VOLUME ===
(
over the last 7 days // Date range selection
orders >= 4 // Order threshold
and acos > 50% // ACOS Threshold
)
)
/*=== GLOBAL OPTIONS ===
These options apply to all order volumes.
*/
(
over the last 2 days state = effectively enabled
and clicks > 0 // Click threshold. Stops lowering bid if not getting clicks.
// and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
// and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
)
// === END GLOBAL OPTIONS ===
and
(
// === LOW ORDER VOLUME ===
(
(
(
over the last 30 days // Date range selection
orders >= 2 // Order threshold
and acos > 50% // ACOS Threshold
)
and
(
over the last 14 days orders < 4 // Eliminates Recipe overlap with Moderate and High Volume Order Recipes
)
)
)
OR
// === MODERATE ORDER VOLUME ===
(
(
over the last 14 days // Date range selection
orders >= 4 // Order threshold
and acos > 50% // ACOS Threshold
)
and
(
over the last 7 days orders < 4 // Eliminates Recipe overlap with High Volume Order Recipes
)
)
OR
// === HIGH ORDER VOLUME ===
(
over the last 7 days // Date range selection
orders >= 4 // Order threshold
and acos > 50% // ACOS Threshold
)
)
/*=== GLOBAL OPTIONS ===
These options apply to all order volumes.
*/
(
over the last 2 days state = effectively enabled
and clicks > 0 // Click threshold. Stops lowering bid if not getting clicks.
// and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
// and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
)
// === END GLOBAL OPTIONS ===
and
(
// === LOW ORDER VOLUME ===
(
(
(
over the last 30 days // Date range selection
orders >= 2 // Order threshold
and acos > 50% // ACOS Threshold
)
and
(
over the last 14 days orders < 4 // Eliminates Recipe overlap with Moderate and High Volume Order Recipes
)
)
)
OR
// === MODERATE ORDER VOLUME ===
(
(
over the last 14 days // Date range selection
orders >= 4 // Order threshold
and acos > 50% // ACOS Threshold
)
and
(
over the last 7 days orders < 4 // Eliminates Recipe overlap with High Volume Order Recipes
)
)
OR
// === HIGH ORDER VOLUME ===
(
over the last 7 days // Date range selection
orders >= 4 // Order threshold
and acos > 50% // ACOS Threshold
)
)
(over the last 180 days state = effectively enabled and orders = 0)
and over the lifetime orders >= 0 and orders < 6
(over the last 180 days state = effectively enabled and orders = 0)
and over the lifetime orders >= 0 and orders < 6
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