Starter 03a: Low ACOS | Keywords

/*=== GLOBAL OPTIONS ===

These options apply to all order volumes.

*/

(

  over the last 2 days state = effectively enabled

     // and clicks < 1 // Click threshold. Only raises bids when not getting enough clicks.

     // and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name

     // and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.

)

// === END GLOBAL OPTIONS ===

and

(

// === LOW ORDER VOLUME ===

  (

     (

        (

           over the last 30 days // Date range selection

              orders >= 2 // Order threshold

          and acos < 25% // ACOS Threshold. Set 2-5% below your target ACOS

        )

and

        (

           over the last 14 days orders < 4 // Eliminates Recipe overlap with Moderate and High Volume Order Recipes

        )

     )

  )

OR

// === MODERATE ORDER VOLUME ===

     (

        (

           over the last 14 days // Date range selection

              orders >= 4 // Order threshold

          and acos < 25% // ACOS Threshold. Set 2-5% below your target ACOS

        )

and

        (

           over the last 7 days orders < 4 // Eliminates Recipe overlap with High Volume Order Recipes

        )

     )

OR

// === HIGH ORDER VOLUME ===

        (

           over the last 7 days // Date range selection

              orders >= 4 // Order threshold

          and acos < 25% // ACOS Threshold. Set 2-5% below your target ACOS

        )

)

/* 
==== Low ACOS | Keywords ====
This recipe is used to raise bids on low ACOS keywords and segments keywords by order
volume: Low, Moderate, and High
*/
/* === Start Trigger===
=== GLOBAL OPTIONS ===
These options apply to all order volumes.
*/
(
over the last 2 days state = effectively enabled
// and clicks < 1 // Click threshold. Only raises bids when not getting enough clicks.
// and campaign name does not contain “lottery” // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
// and ad group name contains “close match” // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
)
// === END GLOBAL OPTIONS ===
and
(
// === LOW ORDER VOLUME ===
(
(
(
over the last 30 days // Date range selection
orders >= 2 // Order threshold
and acos < 25% // ACOS Threshold. Set 2-5% below your target ACOS
)
and
     (
        over the last 14 days orders &lt; 4 // Eliminates Recipe overlap with Moderate and High Volume Order Recipes
     )
  )
)
OR
// === MODERATE ORDER VOLUME ===
(
(
over the last 14 days // Date range selection
orders >= 4 // Order threshold
and acos < 25% // ACOS Threshold. Set 2-5% below your target ACOS
)
and
     (
        over the last 7 days orders &lt; 4 // Eliminates Recipe overlap with High Volume Order Recipes
     )
  ) 
OR
// === HIGH ORDER VOLUME ===
     (
        over the last 7 days // Date range selection
           orders &gt;= 4 // Order threshold
       and acos &lt; 25% // ACOS Threshold. Set 2-5% below your target ACOS
     )
)
/* === End Trigger=== */
/*
==== Action ====
Change Bid: Increase (%)
Daily Frequency
Conservative: 1%
Moderate: 2%
Aggressive: 4%
*/