Starter 03b: Low ACOS | Targets
Raise bids on low ACOS targets.
Download this recipe (opens the Merch Jar app)
This recipe is used to raise bids on low ACOS targets.
Segments targets by order volume: Low, Moderate, and High
View recipe composer
/*=== GLOBAL OPTIONS ===
These options apply to all order volumes.
*/
(
over the last 2 days state = effectively enabled
// and clicks < 1 // Click threshold. Only raises bids when not getting enough clicks.
and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
// and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
)
// === END GLOBAL OPTIONS ===
and
(
// === LOW ORDER VOLUME ===
(
(
(
over the last 30 days // Date range selection
orders >= 2 // Order threshold
and acos < 25% // ACOS Threshold. Set 2-5% below your target ACOS
)
and
(
over the last 14 days orders < 4 // Eliminates Recipe overlap with Moderate and High Volume Order Recipes
)
)
)
OR
// === MODERATE ORDER VOLUME ===
(
(
over the last 14 days // Date range selection
orders >= 4 // Order threshold
and acos < 25% // ACOS Threshold. Set 2-5% below your target ACOS
)
and
(
over the last 7 days orders < 4 // Eliminates Recipe overlap with High Volume Order Recipes
)
)
OR
// === HIGH ORDER VOLUME ===
(
over the last 7 days // Date range selection
orders >= 4 // Order threshold
and acos < 25% // ACOS Threshold. Set 2-5% below your target ACOS
)
)
View recipe trigger
/* ==== Low ACOS | Targets ==== This recipe is used to raise bids on low ACOS targets and segments targets by order volume: Low, Moderate, and High *//* === Start Trigger===
=== GLOBAL OPTIONS === These options apply to all order volumes. */
( over the last 2 days state = effectively enabled // and clicks < 1 // Click threshold. Only raises bids when not getting enough clicks. // and campaign name does not contain “lottery” // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name // and ad group name contains “close match” // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name. )
// === END GLOBAL OPTIONS ===
and
( // === LOW ORDER VOLUME ===
( ( ( over the last 30 days // Date range selection orders >= 2 // Order threshold and acos < 25% // ACOS Threshold. Set 2-5% below your target ACOS )
and
( over the last 14 days orders < 4 // Eliminates Recipe overlap with Moderate and High Volume Order Recipes ) ))
OR
// === MODERATE ORDER VOLUME === ( ( over the last 14 days // Date range selection orders >= 4 // Order threshold and acos < 25% // ACOS Threshold. Set 2-5% below your target ACOS )
and
( over the last 7 days orders < 4 // Eliminates Recipe overlap with High Volume Order Recipes ) )OR
// === HIGH ORDER VOLUME ===
( over the last 7 days // Date range selection orders >= 4 // Order threshold and acos < 25% // ACOS Threshold. Set 2-5% below your target ACOS ))
/* === End Trigger=== */
/* ==== Action ==== Change Bid: Decrease (%)
Daily Frequency Conservative: 1% Moderate: 2% Aggressive: 4% */