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Ad Type:
Legacy 008a: High Order Volume | High ACOS | Keywords
Keyword
Lower bids on high ACOS keywords with high order volume.
Frequency: Once per day
Trigger:
/*
==== High Order Volume | High ACOS | Keywords ====
This recipe is used to lower bids on high ACOS keywords with high order volume. Can be used
in conjuction with Recipe 009 to stagger bid decrease amounts based on ACOS
(enable Max acos filter option below to use Recipe 009).
==== Trigger ====
*/
(over the last 7 days // Date range selection
orders >= 4 // Order threshold
and acos > 30% // ACOS threshold. Use acos that's 2-3% above your target
and state = effectively enabled // State setting
/*
==== Options ====
Remove starting "//" to enable option
*/
// and acos < 50% // Max ACOS filter. Enable when using Recipe 009.
// and cvr < 6% // Conversion rate filter
// and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
// and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
)
/* === End Trigger=== */
/*
==== Action ====
Change Bid: Decrease (%)
Twice Weekly Frequency (Thursday & Sunday)
Conservative: 5%
Moderate: 8%
Aggressive: 12%
Daily Frequency
Conservative: 1%
Moderate: 2%
Aggressive: 4%
*/Action: Decrease bid by 1
*NEW* 01b: Zero Impressions | Targets
Target
Frequency: Once per day
Trigger:
/*
==== Zero Impressions | Targets ====
This recipe is used to increase bids on zero impression targets.
*/
// === Start Trigger===
over the last 3 days // Date range selection
state = effectively enabled
and impressions = 0 // Impression threshold
// and bid < $1.00 // Max bid threshold
// and clicks = 0 // Click threshold. Use if setting impressions > 0
// and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
// and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
// === End Trigger===
/*
==== Action ====
Change Bid: Increase (%)
Daily Frequency
Conservative: 1%
Moderate: 2%
Aggressive: 4%
*/Action: Increase bid by 2
*NEW* 05b: Booster | Low ACOS | Targets
Target
Frequency: Once per day
Trigger:
/*
==== Booster | Low ACOS | Targets ====
Use this Recipe as a booster for very low ACOS targets. This Recipe stacks on top
of your Low ACOS Recipe to make larger changes to your bids for any targets below
the ACOS threshold set. Recommended to use a lower ACOS threshold for your booster
then set for your Low ACOS Recipe.
Targets are segmented by order volume: Low, Moderate, and High
*/
/* === Start Trigger===
=== GLOBAL OPTIONS ===
These options apply to all order volumes.
*/
(
over the last 2 days state = effectively enabled
// and clicks < 1 // Click threshold. Only raises bids if not getting clicks.
// and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
// and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
)
// === END GLOBAL OPTIONS ===
and
(
// === LOW ORDER VOLUME ===
(
(
(
over the last 30 days // Date range selection
orders >= 2 // Order threshold
and acos < 12% // ACOS Threshold
)
and
(
over the last 14 days orders < 4 // Eliminates Recipe overlap with Moderate and High Volume Order Recipes
)
)
)
OR
// === MODERATE ORDER VOLUME ===
(
(
over the last 14 days // Date range selection
orders >= 4 // Order threshold
and acos < 12% // ACOS Threshold
)
and
(
over the last 7 days orders < 4 // Eliminates Recipe overlap with High Volume Order Recipes
)
)
OR
// === HIGH ORDER VOLUME ===
(
over the last 7 days // Date range selection
orders >= 4 // Order threshold
and acos < 12% // ACOS Threshold
)
)
/* === End Trigger=== */
/*
==== Action ====
Change Bid: Increase (%)
Daily Frequency
Conservative: 1%
Moderate: 2%
Aggressive: 4%
*/Action: Increase bid by 2
*NEW* 03a: Low ACOS | Keywords
Keyword
Frequency: Once per day
Trigger:
/*
==== Low ACOS | Keywords ====
This recipe is used to raise bids on low ACOS keywords and segments keywords by order
volume: Low, Moderate, and High
*/
/* === Start Trigger===
=== GLOBAL OPTIONS ===
These options apply to all order volumes.
*/
(
over the last 2 days state = effectively enabled
// and clicks < 1 // Click threshold. Only raises bids when not getting enough clicks.
// and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
// and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
)
// === END GLOBAL OPTIONS ===
and
(
// === LOW ORDER VOLUME ===
(
(
(
over the last 30 days // Date range selection
orders >= 2 // Order threshold
and acos < 18% // ACOS Threshold. Set 2-5% below your target ACOS
)
and
(
over the last 14 days orders < 4 // Eliminates Recipe overlap with Moderate and High Volume Order Recipes
)
)
)
OR
// === MODERATE ORDER VOLUME ===
(
(
over the last 14 days // Date range selection
orders >= 4 // Order threshold
and acos < 18% // ACOS Threshold. Set 2-5% below your target ACOS
)
and
(
over the last 7 days orders < 4 // Eliminates Recipe overlap with High Volume Order Recipes
)
)
OR
// === HIGH ORDER VOLUME ===
(
over the last 7 days // Date range selection
orders >= 4 // Order threshold
and acos < 18% // ACOS Threshold. Set 2-5% below your target ACOS
)
)
/* === End Trigger=== */
/*
==== Action ====
Change Bid: Increase (%)
Daily Frequency
Conservative: 1%
Moderate: 2%
Aggressive: 4%
*/Action: Increase bid by 2
*NEW 02a: Pause Low Performers | Keywords
Keyword
Frequency: Once per day
Trigger:
/*
==== Pause Low Performers | Keywords ====
This recipe is used to pause low performing keywords.
=== Start Trigger===
=== GLOBAL OPTIONS ===
These options apply to Recipe options.
*/
(
over the last 7 days state = effectively enabled
// and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
// and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
)
// === END GLOBAL OPTIONS ===
and
// === 0 Orders Lifetime ===
(
(
over the lifetime // Date range selection
orders = 0 // Order threshold
and clicks >= 20 // Click Threshold
// and spend > $8 // Use to ensure minimum spend based on fixed amount.
)
OR
// === 1 Order Lifetime ===
(
over the lifetime // Date range selection
orders = 1 // Order threshold
and clicks > 50 // Click threshold
// and acos > 80% // ACOS Threshold. Use to ensure minimum spend based on product price.
// and spend > $15 // Use to ensure minimum spend based on fixed amount.
)
OR
/* === Recent Poor Performers ===
Used to pause poor performers based on recent sales data
*/
(
(
over the last 90 days // Date range selection
orders <= 1 // Order threshold
and clicks > 60
// and acos > 80% // ACOS Threshold. Use to ensure minimum spend based on product price.
// and spend > $30 // Use to ensure minimum spend based on fixed amount.
)
and
(
over the lifetime
orders > 1
// and clicks > 60 // Click threshold
// and acos > 60% // ACOS Threshold. Use to ensure minimum spend based on product price.
// and spend > $30 // Use to ensure minimum spend based on fixed amount.
)
)
OR
/* === Aged Poor Performers ===
Used to pause poor performing keywords that have a longer sales history but are no longer performing.
*/
(
(
over the last 180 days // Date range selection
orders <= 4 // Order threshold
and clicks > 60 // Click threshold
and acos > 60% // ACOS Threshold. Use to ensure minimum spend based on product price.
// and spend > $30 // Use to ensure minimum spend based on fixed amount.
)
and
(
over the last 21 days // Set recent performance threshold
orders = 0
// and clicks > 60 // Click threshold
// and spend > $30 // Use to ensure minimum spend based on fixed amount.
)
and
(
over the lifetime // Set lifetime thesholds
orders > 4
// and clicks > 60 // Click threshold
// and acos > 60% // ACOS Threshold. Use to ensure minimum spend based on product price.
// and spend > $30 // Use to ensure minimum spend based on fixed amount.
)
)
)
/* === End Trigger=== */
/*
==== Action ====
Set State: Paused
Daily Frequency
*/Action: Set state to paused
*NEW* 04a: High ACOS | Keywords
Keyword
Frequency: Once per day
Trigger:
/*
==== High ACOS | Keywords ====
This recipe is used to lower bids on high ACOS keywords and segments keywords by order
volume: Low, Moderate, and High
*/
/* === Start Trigger===
=== GLOBAL OPTIONS ===
These options apply to all order volumes.
*/
(
over the last 2 days state = effectively enabled
// and clicks > 0 // Click threshold. Stops lowering bid if not getting clicks.
// and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
// and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
)
// === END GLOBAL OPTIONS ===
and
(
(
// === LOW ORDER VOLUME ===
(
(
over the last 30 days // Date range selection
orders >= 2 // Order threshold
and acos > 30% // ACOS Threshold. Set 2-5% above your target ACOS
)
and
(
over the last 14 days orders < 4 // Eliminates Recipe overlap with Moderate and High Volume Order Recipes
)
)
)
OR
// === MODERATE ORDER VOLUME ===
(
(
over the last 14 days // Date range selection
orders >= 4 // Order threshold
and acos > 30% // ACOS Threshold. Set 2-5% above your target ACOS
)
and
(
over the last 7 days orders < 4 // Eliminates Recipe overlap with High Volume Order Recipes
)
)
OR
// === HIGH ORDER VOLUME ===
(
over the last 7 days // Date range selection
orders >= 4 // Order threshold
and acos > 30% // ACOS Threshold. Set 2-5% above your target ACOS
)
)
/* === End Trigger=== */
/*
==== Action ====
Change Bid: Decrease (%)
Daily Frequency
Conservative: 1%
Moderate: 2%
Aggressive: 4%
*/Action: Decrease bid by 2