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Recipe 007a: Moderate Order Volume | Very High ACOS | Keywords
Keyword
Optional. Lower bids on Very high ACOS keywords with moderate order volume. Use with Recipe 006.
Frequency: Once per day
Trigger:
/* ==== Moderate Order Volume | Very High ACOS | Keywords ==== This recipe is used to lower bids on Very high ACOS keywords with moderate order volume. Can be used in conjuction with Recipe 006 to stagger bid decrease amounts based on ACOS (enable Max ACOS option in your Recipe 005). ==== Trigger ==== */ (over the last 14 days // Date range selection orders >= 4 // Order threshold and acos > 50% // ACOS threshold. Use acos that's 20-30% above your target and state = effectively enabled // State setting /* ==== Options ==== Remove starting "//" to enable option */ // and cvr < 6% // Conversion rate filter // and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name // and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name. ) and (over the last 7 days orders < 4) // Eliminates Recipe overlap with High Volume Order Recipes /* === End Trigger=== */ /* ==== Action ==== Change Bid: Decrease (%) Twice Weekly Frequency (Thursday & Sunday) Conservative: 8% Moderate: 12% Aggressive: 20% Daily Frequency Conservative: 2% Moderate: 4% Aggressive: 6% */
Action: Decrease bid by 2
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Recipe 010a: Low Order Volume | Low ACOS | Keywords
Keyword
Raise bids on your performing, low ACOS keywords with low order volume.
Frequency: Once per day
Trigger:
/* ==== Low Order Volume | Low ACOS | Keywords ==== This recipe is used to raise bids on your performing, low ACOS keywords with low order volume. ==== Trigger ==== */ (over the last 30 days // Date range selection orders >= 2 // Order threshold and acos < 25% // ACOS threshold. Use acos that's 2-3% below your target and state = effectively enabled // State setting /* ==== Options ==== Remove starting "//" to enable option */ // and acos > 10% // Minimum ACOS threshold. // and cvr > 6% // Conversion rate filter // and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name // and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name. ) and (over the last 14 days orders < 4) // Eliminates Recipe overlap with Moderate and High Volume Order Recipes /* === End Trigger=== */ /* ==== Action ==== Change Bid: Increase (%) Twice Weekly Frequency (Thursday & Sunday) Conservative: 5% Moderate: 8% Aggressive: 12% Daily Frequency Conservative: 1% Moderate: 2% Aggressive: 4% */
Action: Increase bid by 1
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Recipe 009a: High Order Volume | Very High ACOS | Keywords
Keyword
Optional. Lower bids on very high ACOS keywords with high order volume. Use with Recipe 008.
Frequency: Once per day
Trigger:
/* ==== High Order Volume | High ACOS | Keywords ==== This recipe is used to lower bids on very high ACOS keywords with high order volume. Can be used in conjuction with Recipe 008 to stagger bid decrease amounts based on ACOS (enable Max ACOS option in your Recipe 008). ==== Trigger ==== */ (over the last 7 days // Date range selection orders >= 4 // Order threshold and acos > 50% // ACOS threshold. Use acos that's 20-30% above your target and state = effectively enabled // State setting /* ==== Options ==== Remove starting "//" to enable option */ // and cvr < 6% // Conversion rate filter // and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name // and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name. ) /* === End Trigger=== */ /* ==== Action ==== Change Bid: Decrease (%) Twice Weekly Frequency (Thursday & Sunday) Conservative: 8% Moderate: 12% Aggressive: 20% Daily Frequency Conservative: 2% Moderate: 4% Aggressive: 6% */
Action: Decrease bid by 2
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Recipe 005a: Low Order Volume | Very High ACOS | Keywords
Keyword
Optional. Lower bids on very high ACOS keywords with low order volume. Use with Recipe 004.
Frequency: Once per day
Trigger:
/* ==== Low Volume | Very High ACOS | Keywords ==== This recipe is used to lower bids on very high ACOS keywords with low order volume. Use in conjuction with Recipe 004 to stagger bid decrease amounts based on ACOS (enable Max ACOS option in Recipe 004). ==== Trigger ==== */ (over the last 30 days // Date range selection orders >= 2 // Order threshold and acos > 50% // ACOS threshold. Use acos that's 20-30% above your target and state = effectively enabled // State setting /* ==== Options ==== Remove starting "//" to enable option */ // and cvr < 6% // Conversion rate filter // and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name // and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name. ) and (over the last 14 days orders < 4) // Eliminates Recipe overlap with Moderate and High Volume Order Recipes /* === End Trigger=== */ /* ==== Action ==== Change Bid: Decrease (%) Twice Weekly Frequency (Thursday & Sunday) Conservative: 8% Moderate: 12% Aggressive: 20% Daily Frequency Conservative: 2% Moderate: 4% Aggressive: 6% */
Action: Decrease bid by 2
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Recipe 008a: High Order Volume | High ACOS | Keywords
Keyword
Lower bids on high ACOS keywords with high order volume.
Frequency: Once per day
Trigger:
/* ==== High Order Volume | High ACOS | Keywords ==== This recipe is used to lower bids on high ACOS keywords with high order volume. Can be used in conjuction with Recipe 009 to stagger bid decrease amounts based on ACOS (enable Max acos filter option below to use Recipe 009). ==== Trigger ==== */ (over the last 7 days // Date range selection orders >= 4 // Order threshold and acos > 30% // ACOS threshold. Use acos that's 2-3% above your target and state = effectively enabled // State setting /* ==== Options ==== Remove starting "//" to enable option */ // and acos < 50% // Max ACOS filter. Enable when using Recipe 009. // and cvr < 6% // Conversion rate filter // and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name // and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name. ) /* === End Trigger=== */ /* ==== Action ==== Change Bid: Decrease (%) Twice Weekly Frequency (Thursday & Sunday) Conservative: 5% Moderate: 8% Aggressive: 12% Daily Frequency Conservative: 1% Moderate: 2% Aggressive: 4% */
Action: Decrease bid by 1
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Recipe 003b: 1 Order - Pause Targets
Target
Pause targets that are getting clicks but only 1 order.
Frequency: Once per day
Trigger:
/* ==== 1 Order - Pause Targets ==== This recipe is used to pause targets that are getting clicks but only 1 order. ==== Trigger ==== */ (over the lifetime // Date range selection orders = 1 // Order threshold and clicks > 60 // Click threshold and state = enabled // State setting /* ==== Options ==== Remove starting "//" to enable option */ // and acos > 100% // Acos filter. Use to ensure minimum spend based on product price. // and spend > $15 // Spend filter. Use to ensure minimum spend based on fixed amount. // and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name // and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name. ) /* ==== Action ==== Change Bid: Set State - Paused Daily Frequency */
Action: Set state to paused
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