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Ad Type:
Legacy 004a: Low Order Volume | High ACOS | Keywords
Keyword
Lower bids on high ACOS keywords with low order volume.
Frequency: Once per day
Trigger:
/*
==== Low Order Volume | High ACOS | Keywords ====
This recipe is used to lower bids on high ACOS keywords with low order volume. Can be used
in conjuction with Recipe 005 to stagger bid decrease amounts based on ACOS
(enable Max ACOS option in Recipe 005).
==== Trigger ====
*/
(over the last 30 days // Date range selection
orders >= 2 // Order threshold
and acos > 30% // ACOS threshold. Use acos that's 2-3% above your target
and state = effectively enabled // State setting
/*
==== Options ====
Remove starting "//" to enable option
*/
// and acos < 50% // Max ACOS filter. Enable when using Recipe 005.
// and cvr < 6% // Conversion rate filter
// and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
// and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
)
and (over the last 14 days orders < 4) // Eliminates Recipe overlap with Moderate and High Volume Order Recipes
/* === End Trigger=== */
/*
==== Action ====
Change Bid: Decrease (%)
Twice Weekly Frequency (Thursday & Sunday)
Conservative: 5%
Moderate: 8%
Aggressive: 12%
Daily Frequency
Conservative: 1%
Moderate: 2%
Aggressive: 4%
*/Action: Decrease bid by 1
Legacy 011b: Moderate Order Volume | Low ACOS | Targets
Target
Raise bids on your performing, low ACOS targets with moderate order volume.
Frequency: Once per day
Trigger:
/*
==== Moderate Volume | Low ACOS | Targets ====
This recipe is used to raise bids on your performing, low ACOS targets with moderate order volume.
==== Trigger ====
*/
(over the last 14 days // Date range selection
orders >= 4 // Order threshold
and acos < 25% // ACOS threshold. Use ACOS that's 2-3% below your target
and state = effectively enabled // State setting
/*
==== Options ====
Remove starting "//" to enable option
*/
// and acos > 10% // Minimum ACOS threshold.
// and cvr > 6% // Conversion rate filter
// and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
// and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
)
and (over the last 7 days orders < 4) // Eliminates Recipe overlap with High Volume Order Recipes
/* === End Trigger=== */
/*
==== Action ====
Change Bid: Increase (%)
Twice Weekly Frequency (Thursday & Sunday)
Conservative: 5%
Moderate: 8%
Aggressive: 12%
Daily Frequency
Conservative: 1%
Moderate: 2%
Aggressive: 4%
*/Action: Increase bid by 1
Legacy 007a: Moderate Order Volume | Very High ACOS | Keywords
Keyword
Optional. Lower bids on Very high ACOS keywords with moderate order volume. Use with Recipe 006.
Frequency: Once per day
Trigger:
/*
==== Moderate Order Volume | Very High ACOS | Keywords ====
This recipe is used to lower bids on Very high ACOS keywords with moderate order volume. Can be used
in conjuction with Recipe 006 to stagger bid decrease amounts based on ACOS
(enable Max ACOS option in your Recipe 005).
==== Trigger ====
*/
(over the last 14 days // Date range selection
orders >= 4 // Order threshold
and acos > 50% // ACOS threshold. Use acos that's 20-30% above your target
and state = effectively enabled // State setting
/*
==== Options ====
Remove starting "//" to enable option
*/
// and cvr < 6% // Conversion rate filter
// and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
// and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
)
and (over the last 7 days orders < 4) // Eliminates Recipe overlap with High Volume Order Recipes
/* === End Trigger=== */
/*
==== Action ====
Change Bid: Decrease (%)
Twice Weekly Frequency (Thursday & Sunday)
Conservative: 8%
Moderate: 12%
Aggressive: 20%
Daily Frequency
Conservative: 2%
Moderate: 4%
Aggressive: 6%
*/Action: Decrease bid by 2
Legacy 011a: Moderate Order Volume | Low ACOS | Keywords
Keyword
Raise bids on your performing, low ACOS keywords with moderate order volume.
Frequency: Once per day
Trigger:
/*
==== Moderate Volume | Low ACOS | Keywords ====
This recipe is used to raise bids on your performing, low ACOS keywords with moderate order volume.
==== Trigger ====
*/
(over the last 14 days // Date range selection
orders >= 4 // Order threshold
and acos < 25% // ACOS threshold. Use ACOS that's 2-3% below your target
and state = effectively enabled // State setting
/*
==== Options ====
Remove starting "//" to enable option
*/
// and acos > 10% // Minimum ACOS threshold.
// and cvr > 6% // Conversion rate filter
// and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
// and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
)
and (over the last 7 days orders < 4) // Eliminates Recipe overlap with High Volume Order Recipes
/* === End Trigger=== */
/*
==== Action ====
Change Bid: Increase (%)
Twice Weekly Frequency (Thursday & Sunday)
Conservative: 5%
Moderate: 8%
Aggressive: 12%
Daily Frequency
Conservative: 1%
Moderate: 2%
Aggressive: 4%
*/Action: Increase bid by 1
Legacy 009a: High Order Volume | Very High ACOS | Keywords
Keyword
Optional. Lower bids on very high ACOS keywords with high order volume. Use with Recipe 008.
Frequency: Once per day
Trigger:
/*
==== High Order Volume | High ACOS | Keywords ====
This recipe is used to lower bids on very high ACOS keywords with high order volume. Can be used
in conjuction with Recipe 008 to stagger bid decrease amounts based on ACOS
(enable Max ACOS option in your Recipe 008).
==== Trigger ====
*/
(over the last 7 days // Date range selection
orders >= 4 // Order threshold
and acos > 50% // ACOS threshold. Use acos that's 20-30% above your target
and state = effectively enabled // State setting
/*
==== Options ====
Remove starting "//" to enable option
*/
// and cvr < 6% // Conversion rate filter
// and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
// and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
)
/* === End Trigger=== */
/*
==== Action ====
Change Bid: Decrease (%)
Twice Weekly Frequency (Thursday & Sunday)
Conservative: 8%
Moderate: 12%
Aggressive: 20%
Daily Frequency
Conservative: 2%
Moderate: 4%
Aggressive: 6%
*/Action: Decrease bid by 2
Legacy 010a: Low Order Volume | Low ACOS | Keywords
Keyword
Raise bids on your performing, low ACOS keywords with low order volume.
Frequency: Once per day
Trigger:
/*
==== Low Order Volume | Low ACOS | Keywords ====
This recipe is used to raise bids on your performing, low ACOS keywords with low order volume.
==== Trigger ====
*/
(over the last 30 days // Date range selection
orders >= 2 // Order threshold
and acos < 25% // ACOS threshold. Use acos that's 2-3% below your target
and state = effectively enabled // State setting
/*
==== Options ====
Remove starting "//" to enable option
*/
// and acos > 10% // Minimum ACOS threshold.
// and cvr > 6% // Conversion rate filter
// and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
// and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
)
and (over the last 14 days orders < 4) // Eliminates Recipe overlap with Moderate and High Volume Order Recipes
/* === End Trigger=== */
/*
==== Action ====
Change Bid: Increase (%)
Twice Weekly Frequency (Thursday & Sunday)
Conservative: 5%
Moderate: 8%
Aggressive: 12%
Daily Frequency
Conservative: 1%
Moderate: 2%
Aggressive: 4%
*/Action: Increase bid by 1