Features
/*=== GLOBAL OPTIONS ===
These options apply to all Recipe options.
*/
(
over the last 7 days state = effectively enabled
// and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
// and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
)
// === END GLOBAL OPTIONS ===
and
// === 0 Orders Lifetime ===
(
(
over the lifetime // Date range selection
orders = 0 // Order threshold
and clicks >= 30 // Click Threshold
// and spend > $8 // Use to ensure minimum spend based on fixed amount.
)
OR
// === 1 Order Lifetime ===
(
over the lifetime // Date range selection
orders = 1 // Order threshold
and clicks > 60 // Click threshold
// and acos > 80% // ACOS Threshold. Use to ensure minimum spend based on product price.
// and spend > $15 // Use to ensure minimum spend based on fixed amount.
)
OR
/* === Recent Poor Performers ===
Used to pause poor performers based on recent sales data
*/
(
(
over the last 90 days // Date range selection
orders <= 1 // Order threshold
and clicks > 60
// and acos > 80% // ACOS Threshold. Use to ensure minimum spend based on product price.
// and spend > $30 // Use to ensure minimum spend based on fixed amount.
)
and
(
over the lifetime
orders < 8
// and clicks > 60 // Click threshold
// and acos > 60% // ACOS Threshold. Use to ensure minimum spend based on product price.
// and spend > $30 // Use to ensure minimum spend based on fixed amount.
)
)
OR
/* === Aged Poor Performers ===
Used to pause poor performing keywords that have a longer sales history but are no longer performing.
*/
(
(
over the last 180 days // Date range selection
orders <= 4 // Order threshold
and clicks > 60 // Click threshold
and acos > 80% // ACOS Threshold. Use to ensure minimum spend based on product price.
// and spend > $30 // Use to ensure minimum spend based on fixed amount.
)
and
(
over the last 21 days // Set recent performance threshold
orders = 0
// and clicks > 60 // Click threshold
// and spend > $30 // Use to ensure minimum spend based on fixed amount.
)
and
(
over the lifetime // Set lifetime thesholds
orders < 20
// and clicks > 60 // Click threshold
// and acos > 60% // ACOS Threshold. Use to ensure minimum spend based on product price.
// and spend > $30 // Use to ensure minimum spend based on fixed amount.
)
)
)
/*=== GLOBAL OPTIONS ===
These options apply to all Recipe options.
*/
(
over the last 7 days state = effectively enabled
// and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
// and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
)
// === END GLOBAL OPTIONS ===
and
// === 0 Orders Lifetime ===
(
(
over the lifetime // Date range selection
orders = 0 // Order threshold
and clicks >= 30 // Click Threshold
// and spend > $8 // Use to ensure minimum spend based on fixed amount.
)
OR
// === 1 Order Lifetime ===
(
over the lifetime // Date range selection
orders = 1 // Order threshold
and clicks > 60 // Click threshold
// and acos > 80% // ACOS Threshold. Use to ensure minimum spend based on product price.
// and spend > $15 // Use to ensure minimum spend based on fixed amount.
)
OR
/* === Recent Poor Performers ===
Used to pause poor performers based on recent sales data
*/
(
(
over the last 90 days // Date range selection
orders <= 1 // Order threshold
and clicks > 60
// and acos > 80% // ACOS Threshold. Use to ensure minimum spend based on product price.
// and spend > $30 // Use to ensure minimum spend based on fixed amount.
)
and
(
over the lifetime
orders < 8
// and clicks > 60 // Click threshold
// and acos > 60% // ACOS Threshold. Use to ensure minimum spend based on product price.
// and spend > $30 // Use to ensure minimum spend based on fixed amount.
)
)
OR
/* === Aged Poor Performers ===
Used to pause poor performing keywords that have a longer sales history but are no longer performing.
*/
(
(
over the last 180 days // Date range selection
orders <= 4 // Order threshold
and clicks > 60 // Click threshold
and acos > 80% // ACOS Threshold. Use to ensure minimum spend based on product price.
// and spend > $30 // Use to ensure minimum spend based on fixed amount.
)
and
(
over the last 21 days // Set recent performance threshold
orders = 0
// and clicks > 60 // Click threshold
// and spend > $30 // Use to ensure minimum spend based on fixed amount.
)
and
(
over the lifetime // Set lifetime thesholds
orders < 20
// and clicks > 60 // Click threshold
// and acos > 60% // ACOS Threshold. Use to ensure minimum spend based on product price.
// and spend > $30 // Use to ensure minimum spend based on fixed amount.
)
)
)
/*=== GLOBAL OPTIONS ===
These options apply to all order volumes.
*/
(
over the last 2 days state = effectively enabled
// and clicks < 1 // Click threshold. Only raises bids when not getting enough clicks.
// and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
// and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
)
// === END GLOBAL OPTIONS ===
and
(
// === LOW ORDER VOLUME ===
(
(
(
over the last 30 days // Date range selection
orders >= 2 // Order threshold
and acos < 25% // ACOS Threshold. Set 2-5% below your target ACOS
)
and
(
over the last 14 days orders < 4 // Eliminates Recipe overlap with Moderate and High Volume Order Recipes
)
)
)
OR
// === MODERATE ORDER VOLUME ===
(
(
over the last 14 days // Date range selection
orders >= 4 // Order threshold
and acos < 25% // ACOS Threshold. Set 2-5% below your target ACOS
)
and
(
over the last 7 days orders < 4 // Eliminates Recipe overlap with High Volume Order Recipes
)
)
OR
// === HIGH ORDER VOLUME ===
(
over the last 7 days // Date range selection
orders >= 4 // Order threshold
and acos < 25% // ACOS Threshold. Set 2-5% below your target ACOS
)
)
/*=== GLOBAL OPTIONS ===
These options apply to all order volumes.
*/
(
over the last 2 days state = effectively enabled
// and clicks < 1 // Click threshold. Only raises bids when not getting enough clicks.
// and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
// and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
)
// === END GLOBAL OPTIONS ===
and
(
// === LOW ORDER VOLUME ===
(
(
(
over the last 30 days // Date range selection
orders >= 2 // Order threshold
and acos < 25% // ACOS Threshold. Set 2-5% below your target ACOS
)
and
(
over the last 14 days orders < 4 // Eliminates Recipe overlap with Moderate and High Volume Order Recipes
)
)
)
OR
// === MODERATE ORDER VOLUME ===
(
(
over the last 14 days // Date range selection
orders >= 4 // Order threshold
and acos < 25% // ACOS Threshold. Set 2-5% below your target ACOS
)
and
(
over the last 7 days orders < 4 // Eliminates Recipe overlap with High Volume Order Recipes
)
)
OR
// === HIGH ORDER VOLUME ===
(
over the last 7 days // Date range selection
orders >= 4 // Order threshold
and acos < 25% // ACOS Threshold. Set 2-5% below your target ACOS
)
)
/*=== GLOBAL OPTIONS ===
These options apply to all order volumes.
*/
(
over the last 2 days state = effectively enabled
// and clicks < 1 // Click threshold. Only raises bids when not getting enough clicks.
and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
// and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
)
// === END GLOBAL OPTIONS ===
and
(
// === LOW ORDER VOLUME ===
(
(
(
over the last 30 days // Date range selection
orders >= 2 // Order threshold
and acos < 25% // ACOS Threshold. Set 2-5% below your target ACOS
)
and
(
over the last 14 days orders < 4 // Eliminates Recipe overlap with Moderate and High Volume Order Recipes
)
)
)
OR
// === MODERATE ORDER VOLUME ===
(
(
over the last 14 days // Date range selection
orders >= 4 // Order threshold
and acos < 25% // ACOS Threshold. Set 2-5% below your target ACOS
)
and
(
over the last 7 days orders < 4 // Eliminates Recipe overlap with High Volume Order Recipes
)
)
OR
// === HIGH ORDER VOLUME ===
(
over the last 7 days // Date range selection
orders >= 4 // Order threshold
and acos < 25% // ACOS Threshold. Set 2-5% below your target ACOS
)
)
/*=== GLOBAL OPTIONS ===
These options apply to all order volumes.
*/
(
over the last 2 days state = effectively enabled
// and clicks < 1 // Click threshold. Only raises bids when not getting enough clicks.
and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
// and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
)
// === END GLOBAL OPTIONS ===
and
(
// === LOW ORDER VOLUME ===
(
(
(
over the last 30 days // Date range selection
orders >= 2 // Order threshold
and acos < 25% // ACOS Threshold. Set 2-5% below your target ACOS
)
and
(
over the last 14 days orders < 4 // Eliminates Recipe overlap with Moderate and High Volume Order Recipes
)
)
)
OR
// === MODERATE ORDER VOLUME ===
(
(
over the last 14 days // Date range selection
orders >= 4 // Order threshold
and acos < 25% // ACOS Threshold. Set 2-5% below your target ACOS
)
and
(
over the last 7 days orders < 4 // Eliminates Recipe overlap with High Volume Order Recipes
)
)
OR
// === HIGH ORDER VOLUME ===
(
over the last 7 days // Date range selection
orders >= 4 // Order threshold
and acos < 25% // ACOS Threshold. Set 2-5% below your target ACOS
)
)
over the last 3 days // Date range selection
state = effectively enabled
and impressions < 300 // Impression thresholdand
and clicks = 0 // Click threshold. Use if setting impressions threshold > 0
and bid < $1.00 // Max bid threshold
// and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
// and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
over the last 3 days // Date range selection
state = effectively enabled
and impressions < 300 // Impression thresholdand
and clicks = 0 // Click threshold. Use if setting impressions threshold > 0
and bid < $1.00 // Max bid threshold
// and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
// and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
over the last 3 days // Date range selection
state = effectively enabled
and impressions < 300 // Impression thresholdand
and clicks = 0 // Click threshold. Use if setting impressions threshold > 0
and bid < $1.00 // Max bid threshold
// and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
// and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
over the last 3 days // Date range selection
state = effectively enabled
and impressions < 300 // Impression thresholdand
and clicks = 0 // Click threshold. Use if setting impressions threshold > 0
and bid < $1.00 // Max bid threshold
// and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
// and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
(
over the last 7 days state = effectively enabled
// and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
// and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
)
// === END GLOBAL OPTIONS ===
and
// === Low Profit Moderate Clicks Lifetime ===
(
(
over the lifetime // Date range selection
blended profit < $1 // Order threshold
and clicks >= 30 // Click Threshold
// and blended acos > 80% // ACOS Threshold. Use to ensure minimum spend based on product price.
// and spend > $8 // Use to ensure minimum spend based on fixed amount.
)
OR
// === Low Profit High Clicks Lifetime ===
(
over the lifetime // Date range selection
blended profit < $4 // Order threshold
and clicks > 60 // Click threshold
// and blended acos > 80% // ACOS Threshold. Use to ensure minimum spend based on product price.
// and spend > $15 // Use to ensure minimum spend based on fixed amount.
)
)
(
over the last 7 days state = effectively enabled
// and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
// and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
)
// === END GLOBAL OPTIONS ===
and
// === Low Profit Moderate Clicks Lifetime ===
(
(
over the lifetime // Date range selection
blended profit < $1 // Order threshold
and clicks >= 30 // Click Threshold
// and blended acos > 80% // ACOS Threshold. Use to ensure minimum spend based on product price.
// and spend > $8 // Use to ensure minimum spend based on fixed amount.
)
OR
// === Low Profit High Clicks Lifetime ===
(
over the lifetime // Date range selection
blended profit < $4 // Order threshold
and clicks > 60 // Click threshold
// and blended acos > 80% // ACOS Threshold. Use to ensure minimum spend based on product price.
// and spend > $15 // Use to ensure minimum spend based on fixed amount.
)
)
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