Features
Use this Recipe as a booster for very high ACOS keywords. This Recipe stacks on top of your High ACOS Recipe to make larger changes to your bids for any keywords above the ACOS threshold set. Recommended to use a higher ACOS threshold for your booster than set for your High ACOS Recipe. Keywords are segmented by order volume: Low volume, moderate volume, high volume.
/*=== GLOBAL OPTIONS ===
These options apply to all order volumes.
*/
(
over the last 2 days state = effectively enabled
and clicks > 0 // Click threshold. Stops lowering bid if not getting clicks.
// and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
// and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
)
// === END GLOBAL OPTIONS ===
and
(
// === LOW ORDER VOLUME ===
(
(
(
over the last 30 days // Date range selection
orders >= 2 // Order threshold
and acos > 50% // ACOS Threshold
)
and
(
over the last 14 days orders < 4 // Eliminates Recipe overlap with Moderate and High Volume Order Recipes
)
)
)
OR
// === MODERATE ORDER VOLUME ===
(
(
over the last 14 days // Date range selection
orders >= 4 // Order threshold
and acos > 50% // ACOS Threshold
)
and
(
over the last 7 days orders < 4 // Eliminates Recipe overlap with High Volume Order Recipes
)
)
OR
// === HIGH ORDER VOLUME ===
(
over the last 7 days // Date range selection
orders >= 4 // Order threshold
and acos > 50% // ACOS Threshold
)
)
