Starter 04b: High ACOS | Targets
Updated
May 31, 2025

This recipe is used to lower bids on high ACOS targets.

Segments targets by order volume: Low, Moderate, and High

Composer
/*=== GLOBAL OPTIONS ===
These options apply to all order volumes.
*/
 
(
   over the last 2 days state = effectively enabled
      and clicks > 0 // Click threshold. Stops lowering bid if not getting clicks.
      // and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
      // and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
)
 
// === END GLOBAL OPTIONS ===
 
and
 
(
   (
// === LOW ORDER VOLUME ===
      (
         (
             over the last 30 days // Date range selection
                orders >= 2 // Order threshold
            and acos > 30% // ACOS Threshold. Set 2-5% above your target ACOS
         )
 
and 
 
         (
            over the last 14 days orders < 4 // Eliminates Recipe overlap with Moderate and High Volume Order Recipes
         )
      )
   ) 
 
OR
 
// === MODERATE ORDER VOLUME ===
 
      (
         (
            over the last 14 days // Date range selection
               orders >= 4 // Order threshold
           and acos > 30% // ACOS Threshold. Set 2-5% above your target ACOS
         )
 
and
 
         (
            over the last 7 days orders < 4 // Eliminates Recipe overlap with High Volume Order Recipes
         )
      ) 
 
OR
 
// === HIGH ORDER VOLUME ===
 
         (
            over the last 7 days // Date range selection
               orders >= 4 // Order threshold
           and acos > 30% // ACOS Threshold. Set 2-5% above your target ACOS
         )
)
Change Log