/* 
==== High ACOS | Targets ====
This recipe is used to lower bids on high ACOS targets and segments targets by order
volume: Low, Moderate, and High
*/

/* === Start Trigger===


=== GLOBAL OPTIONS ===
These options apply to all order volumes.
*/


(
	over the last 2 days state = effectively enabled
	and clicks > 0 // Click threshold. Stops lowering bid if not getting clicks.
	// and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
	// and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
)

// === END GLOBAL OPTIONS ===

and

(
	(
	// === LOW ORDER VOLUME ===
		(
			(
				over the last 30 days // Date range selection
				orders >= 2 // Order threshold
				and acos > 30% // ACOS Threshold. Set 2-5% above your target ACOS
			)

			and 

			(
				over the last 14 days orders < 4 // Eliminates Recipe overlap with Moderate and High Volume Order Recipes
			)
		)
	) 

	OR

	// === MODERATE ORDER VOLUME ===

	(
		(
			over the last 14 days // Date range selection
			orders >= 4 // Order threshold
			and acos > 30% // ACOS Threshold. Set 2-5% above your target ACOS
		)

		and

		(
			over the last 7 days orders < 4 // Eliminates Recipe overlap with High Volume Order Recipes
		)
	) 

	OR

	// === HIGH ORDER VOLUME ===

	(
		over the last 7 days // Date range selection
		orders >= 4 // Order threshold
		and acos > 30% // ACOS Threshold. Set 2-5% above your target ACOS
	)
)



/* === End Trigger=== */

/*
==== Action ====
Change Bid: Decrease (%)
Daily Frequency
Conservative: 1%
Moderate: 2%
Aggressive: 4%
*/