/* ==== High ACOS | Keywords ==== This recipe is used to lower bids on high ACOS keywords and segments keywords by order volume: Low, Moderate, and High */ /* === Start Trigger=== === GLOBAL OPTIONS === These options apply to all order volumes. */ ( over the last 2 days state = effectively enabled // and clicks > 0 // Click threshold. Stops lowering bid if not getting clicks. // and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name // and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name. ) // === END GLOBAL OPTIONS === and ( ( // === LOW ORDER VOLUME === ( ( over the last 30 days // Date range selection orders >= 2 // Order threshold and acos > 30% // ACOS Threshold. Set 2-5% above your target ACOS ) and ( over the last 14 days orders < 4 // Eliminates Recipe overlap with Moderate and High Volume Order Recipes ) ) ) OR // === MODERATE ORDER VOLUME === ( ( over the last 14 days // Date range selection orders >= 4 // Order threshold and acos > 30% // ACOS Threshold. Set 2-5% above your target ACOS ) and ( over the last 7 days orders < 4 // Eliminates Recipe overlap with High Volume Order Recipes ) ) OR // === HIGH ORDER VOLUME === ( over the last 7 days // Date range selection orders >= 4 // Order threshold and acos > 30% // ACOS Threshold. Set 2-5% above your target ACOS ) ) /* === End Trigger=== */ /* ==== Action ==== Change Bid: Decrease (%) Daily Frequency Conservative: 1% Moderate: 2% Aggressive: 4% */
Frequency: Once per day
Action: Decrease bid by 2%