Features
What This Recipe Does
Optimize your campaigns by lowering bids on high ACOS keywords. Segmenting by profit volume—low, moderate, and high—ensures that adjustments are based on the most relevant data:
When to Use This Recipe
Implement this Recipe to continuously manage and adjust bids for keywords that exceed your profitability threshold. It's designed to be universally applicable and beneficial for ongoing campaign optimization, ensuring that your advertising budget is always directed toward the most profitable targets.
Key Benefits
Composer Customization Tips
Set the Blended ACOS threshold 2-5% above your target Blended ACOS. Each profit volume segment should share the same Blended ACOS threshold.
Recommended Schedule & Actions
Adjust bids 2-4% daily. Start with 2% for gradual changes, or opt for higher a percent for more aggressive bid reduction.
/*=== GLOBAL OPTIONS ===
These options apply to all profit volumes.
*/
(
over the last 2 days state = effectively enabled
// and clicks > 0 // Click threshold. Stops lowering bid if not getting clicks.
// and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
// and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
)
// === END GLOBAL OPTIONS ===
and
(
(
// === LOW PROFIT VOLUME ===
(
(
over the last 30 days // Date range selection
blended profit >= $8 // Order threshold
and blended acos > 105% // ACOS Threshold. Set 2-5% above your target ACOS
)
and
(
over the last 14 days blended profit < $16 // Eliminates Recipe overlap with Moderate and High Volume Order Recipes
)
)
)
OR
// === MODERATE PROFIT VOLUME ===
(
(
over the last 14 days // Date range selection
blended profit >= $16 // Order threshold
and blended acos > 105% // ACOS Threshold. Set 2-5% above your target ACOS
)
and
(
over the last 7 days blended profit < $16 // Eliminates Recipe overlap with High Volume Order Recipes
)
)
OR
// === HIGH PROFIT VOLUME ===
(
over the last 7 days // Date range selection
blended profit >= $16 // Order threshold
and blended acos > 105% // ACOS Threshold. Set 2-5% above your target ACOS
)
)
