KDP Starter 04a: High ACOS | Keywords
Updated
June 11, 2024

What This Recipe Does

Optimize your campaigns by lowering bids on high ACOS keywords. Segmenting by profit volume—low, moderate, and high—ensures that adjustments are based on the most relevant data:

  • Low volume: 30-day look back
  • Moderate volume: 14-day look back
  • High volume: 7-day look back

When to Use This Recipe

Implement this Recipe to continuously manage and adjust bids for keywords that exceed your profitability threshold. It's designed to be universally applicable and beneficial for ongoing campaign optimization, ensuring that your advertising budget is always directed toward the most profitable targets.

Key Benefits

  • Reduces ad spend on underperforming targets
  • Uses profit volume segments for the most relevant date ranges and data.
  • Helps maintain or improve overall campaign profitability

Composer Customization Tips

Set the Blended ACOS threshold 2-5% above your target Blended ACOS. Each profit volume segment should share the same Blended ACOS threshold.

Recommended Schedule & Actions

Adjust bids 2-4% daily. Start with 2% for gradual changes, or opt for higher a percent for more aggressive bid reduction.

Composer
Data Source
Keywords

=== GLOBAL OPTIONS ===

These options apply to all profit volumes.

*/

(

  over the last 2 days state = effectively enabled

     // and clicks > 0 // Click threshold. Stops lowering bid if not getting clicks.

     // and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name

     // and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.

)

// === END GLOBAL OPTIONS ===

and

(

  (

// === LOW PROFIT VOLUME ===

     (

        (

           over the last 30 days // Date range selection

              blended profit >= $8 // Order threshold

          and blended acos > 105% // ACOS Threshold. Set 2-5% above your target ACOS

        )

and

        (

           over the last 14 days blended profit < $16 // Eliminates Recipe overlap with Moderate and High Volume Order Recipes

        )

     )

  )

OR

// === MODERATE PROFIT VOLUME ===

     (

        (

           over the last 14 days // Date range selection

              blended profit >= $16 // Order threshold

          and blended acos > 105% // ACOS Threshold. Set 2-5% above your target ACOS

        )

and

        (

           over the last 7 days blended profit < $16 // Eliminates Recipe overlap with High Volume Order Recipes

        )

     )

OR

// === HIGH PROFIT VOLUME ===

        (

           over the last 7 days // Date range selection

              blended profit >= $16 // Order threshold

          and blended acos > 105% // ACOS Threshold. Set 2-5% above your target ACOS

        )

)

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