Features
What This Recipe Does
This Recipe is specifically tailored to amplify bid reductions for targets with exceptionally low ACOS, beyond the standard settings of your High ACOS Recipe. When a target qualifies, it triggers this Recipe in addition to the High ACOS Recipe, resulting in a cumulative bid reduction.
Segmenting by profit volume—low, moderate, and high—ensures that adjustments are based on the most relevant data:
When to Use This Recipe
Implement this Recipe to aggressively reduce bids of your worst performing targets. It’s optimal for pulling back on bids where they are least effective, allowing for a reallocation of your budget towards more profitable areas.
Key Benefits
Composer Customization Tips
Recommended Schedule & Actions
=== GLOBAL OPTIONS ===
These options apply to all order volumes.
*/
(
over the last 2 days state = effectively enabled
and clicks > 0 // Click threshold. Stops lowering bid if not getting clicks.
// and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
// and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
)
// === END GLOBAL OPTIONS ===
and
(
// === LOW PROFIT VOLUME ===
(
(
(
over the last 30 days // Date range selection
blended profit >= $8 // Order threshold
and blended acos > 135% // ACOS Threshold
)
and
(
over the last 14 days blended profit < $16 // Eliminates Recipe overlap with Moderate and High Volume Order Recipes
)
)
)
OR
// === MODERATE PROFIT VOLUME ===
(
(
over the last 14 days // Date range selection
blended profit >= $16 // Order threshold
and blended acos > 135% // ACOS Threshold
)
and
(
over the last 7 days blended profit < $16 // Eliminates Recipe overlap with High Volume Order Recipes
)
)
OR
// === HIGH PROFIT VOLUME ===
(
over the last 7 days // Date range selection
blended profit >= $16 // Order threshold
and blended acos > 135% // ACOS Threshold
)
)
