KDP Starter 06b: Booster | High ACOS | Targets
Updated
June 8, 2024

What This Recipe Does

This Recipe is specifically tailored to amplify bid reductions for targets with exceptionally low ACOS, beyond the standard settings of your High ACOS Recipe. When a target qualifies, it triggers this Recipe in addition to the High ACOS Recipe, resulting in a cumulative bid reduction.

Segmenting by profit volume—low, moderate, and high—ensures that adjustments are based on the most relevant data:

  • Low volume: 30-day look back
  • Moderate volume: 14-day look back
  • High volume: 7-day look back

When to Use This Recipe

Implement this Recipe to aggressively reduce bids of your worst performing targets. It’s optimal for pulling back on bids where they are least effective, allowing for a reallocation of your budget towards more profitable areas.

Key Benefits

  • Implements steeper bid decreases for targets with the highest ACOS.
  • Delivers compounded bid reductions by activating alongside the High ACOS Recipe.
  • Reduces wasted ad spend on targets that fall well beyond your profitability range.

Composer Customization Tips

  • Set a higher blended ACOS threshold for this Recipe compared to your High ACOS Recipe to ensure it targets only those keywords with the most excessive ACOS.
  • By default, this Recipe will only trigger if a target has received at least one click in the last two days to prevent a downward bid spiral and maintain target impressions. Modify this safeguard using the time frame and click threshold in the global options.

Recommended Schedule & Actions

  • Adjust bids by an additional 2-4% daily, on top of the High ACOS Recipe's adjustments, effectively doubling the bid reduction for eligible targets.
  • Begin with a conservative percentage for gradual bid management or opt for a higher percentage to aggressively cut back on high ACOS targets.
Composer
Data Source
Targets

=== GLOBAL OPTIONS ===

These options apply to all order volumes.

*/

(

  over the last 2 days state = effectively enabled

     and clicks > 0 // Click threshold. Stops lowering bid if not getting clicks.

// and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name

// and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.

)

// === END GLOBAL OPTIONS ===

and

(

// === LOW PROFIT VOLUME ===

  (

     (

        (

           over the last 30 days // Date range selection

              blended profit >= $8 // Order threshold

          and blended acos > 135% // ACOS Threshold

        )

and

        (

           over the last 14 days blended profit < $16 // Eliminates Recipe overlap with Moderate and High Volume Order Recipes

        )

     )

  )

   

OR

// === MODERATE PROFIT VOLUME ===

     (

        (

           over the last 14 days // Date range selection

              blended profit >= $16 // Order threshold

          and blended acos > 135% // ACOS Threshold

        )

and

        (

           over the last 7 days blended profit < $16 // Eliminates Recipe overlap with High Volume Order Recipes

        )

     )

OR

// === HIGH PROFIT VOLUME ===

        (

           over the last 7 days // Date range selection

              blended profit >= $16 // Order threshold

          and blended acos > 135% // ACOS Threshold

        )

     )

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