Features
What This Recipe Does
This Recipe is specifically tailored to amplify bid increases for targets with exceptionally low ACOS, beyond the standard settings of your Low ACOS Recipe. When a target qualifies, it triggers this Recipe in addition to the Low ACOS Recipe, resulting in a cumulative bid increase.
Segmenting by profit volume—low, moderate, and high—ensures that adjustments are based on the most relevant data:
When to Use This Recipe
Implement this Recipe to aggressively capitalize on the success of your most efficient targets. It's designed for cases where targets are not just hitting but far surpassing your ACOS targets, warranting an accelerated bid strategy to maximize exposure and profitability.
Key Benefits
Composer Customization Tips
Recommended Schedule & Actions
/*=== GLOBAL OPTIONS ===
These options apply to all profit volumes.
*/
(
over the last 2 days state = effectively enabled
// and clicks < 1 // Click threshold. Only raises bids if not getting clicks.
// and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
// and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
)
// === END GLOBAL OPTIONS ===
and
(
// === LOW PROFIT VOLUME ===
(
(
(
over the last 30 days // Date range selection
blended profit >= $8 // Order threshold
and blended acos < 65% // ACOS Threshold
)
and
(
over the last 14 days blended profit < $16 // Eliminates Recipe overlap with Moderate and High Volume Order Recipes
)
)
)
OR
// === MODERATE PROFIT VOLUME ===
(
(
over the last 14 days // Date range selection
blended profit >= $16 // Order threshold
and blended acos < 65% // ACOS Threshold
)
and
(
over the last 7 days blended profit < $16 // Eliminates Recipe overlap with High Volume Order Recipes
)
)
OR
// === HIGH PROFIT VOLUME ===
(
over the last 7 days // Date range selection
blended profit >= $16 // Order threshold
and blended acos < 65% // ACOS Threshold
)
)
