Rules are the core of your Smart Campaign. They define conditions based on performance metrics that select search terms from your source ad groups, create keywords/product targets in target ad groups, and negate search terms in negation ad groups.
Creating a Rule
- Click "+ Add Rule".
- Name your new rule and define conditions based on performance metrics.
- Click "Save".
Editing a Rule
- Click the rule you want to edit.
- Modify the rule name or conditions as necessary.
- Click "Save".
Deleting a Rule
From the Smart Campaign detail page, find the rule you wish to delete, and click the Remove rule (-) icon