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Optimize using recent, mid-term, and lifetime data combined.
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Features
Amazon PPC Automation
Amazon Ad Automation.
without limits_
Merch Jar is Amazon's most powerful and customizable ad automation engine, built for those who demand more.
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// Increase Bids On Winning Keywords
((over the last 7 days campaign name contains “Research” and
roas > 4.5 and
bid < $2.50 and
orders > 4
)
or
(over the last 30 days roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 25%
Actions
Schedule
Your Strategy, Your Rules
Break free from rigid, one-size-fits-all automation. With Merch Jar's intuitive Recipe engine, you design strategies as intricate as your business demands—without needing a technical degree.
Start from our library of premade Recipes or craft your own for unparalleled campaign control.
The premade Recipes are a game changer. The most common optimizations can be made without even thinking about it. — Sami O.
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Understand every automation action—because you set the rules. Preview automation actions before they occur and review detailed audit logs of every change Merch Jar makes.
Know what’s happening and why, and make informed decisions with complete clarity at every step.
With Merch Jar, I'm just faster and more efficient, and I can track data further back than in Amazon's ad console. — Tommy
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Whether you’re an agency managing hundreds of ad accounts, or brand with millions of ads and keywords, Merch Jar’s enterprise-grade architecture delivers lightning-fast performance.
Drive results as you scale without worrying about technical limitations.
Taking control of 30,000 ASINs felt undoable. Merch Jar made it easier and now my ads are optimized while I focus on other parts of the business. — Sebastian K.
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Explore how Merch Jar's advanced Recipes handle complex strategies effortlessly.
Create precise rules with complex, nested conditions using Boolean logic.
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Target adjustments using precise filters for bids, CPC, and specific campaign names.
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Automate actions on specific days or dates to align with your business needs.
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Enterprise-Grade Scale
Automation At Any Scale
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Access lifetime data to make informed decisions based on your entire advertising history. Analyze long-term trends and performance without limitations, ensuring your strategies are always data-driven.
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Get Started with Our Library of Recipes.
Maximize performance from day one with Starter Recipes designed to boost efficiency and profitability.
recipe_
#04
Raise Bids on High Performing Keywords
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
)
or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
recipe_
#02
Starter 02: Pause Poor-Performing Keywords
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
)
or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
recipe_
#01
Starter 01 - Low Impressions
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
)
or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
recipe_
#119
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
)
or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
recipe_
#04
Lower Bids on Poor Performing Keywords
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
)
or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
recipe_
#119
Starter 01 - Low Impressions
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
)
or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
recipe_
#119
Starter 01 - Low Impressions
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
)
or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
recipe_
#119
Starter 01 - Low Impressions
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
)
or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
recipe_
#119
Starter 01 - Low Impressions
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
)
or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
recipe_
#119
Starter 01 - Low Impressions
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
)
or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
recipe_
#119
Starter 01 - Low Impressions
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
)
or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
recipe_
#119
Starter 01 - Low Impressions
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
)
or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
recipe_
#119
Starter 01 - Low Impressions
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
)
or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
recipe_
#119
Starter 01 - Low Impressions
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
)
or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
recipe_
#119
Starter 01 - Low Impressions
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
)
or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
recipe_
#119
Starter 01 - Low Impressions
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
)
or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
recipe_
#119
Starter 01 - Low Impressions
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
)
or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
recipe_
#119
Starter 01 - Low Impressions
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
)
or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
recipe_
#04
Raise Bids on High Performing Keywords
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
)
or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
recipe_
#119
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
)
or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
recipe_
#02
Starter 02 - Pause Poor-Performing Keywords
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
)
or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
recipe_
#119
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
)
or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
recipe_
#119
Starter 01 - Low Impressions
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
)
or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
recipe_
#119
Starter 01 - Low Impressions
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
)
or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
recipe_
#119
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
)
or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
recipe_
#02
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
)
or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
recipe_
#04
Lower Bids on Poor Performing Keywords
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
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or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
recipe_
#119
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
)
or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
recipe_
#119
Starter 01 - Low Impressions
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
)
or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
recipe_
#04
Raise Bids on High Performing Keywords
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
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or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
recipe_
#119
Starter 01 - Low Impressions
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
)
or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
recipe_
#119
Starter 01 - Low Impressions
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
)
or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
recipe_
#04
Raise Bids on High Performing Keywords
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
)
or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
recipe_
#119
Starter 01 - Low Impressions
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
)
or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
Lower Bids on Poor Performing Keywords
#04
Starter 01 - Low Impressions
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
)
or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
recipe_
#119
Starter 01 - Low Impressions
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// Increase Bids On Winning Keywords
((over the last 7 days roas > 4.5 and
bid < $2.50 and
orders > 4
)
or
(over the last 30 days
roas > 4.0
and (
ctr > 0.6%
or cvr > 12%
)
))
and over the lifetime acos < 35%
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Campaigns
Campaigns
Create KEYWORD
stress eating candy
ACoS
18%
Orders
2
negate KEYWORD
pants but like pajamas
clicks
21
orders
0
negate KEYWORD
cat mood booster
spend
$64
acos
48%
Create KEYWORD
mini espresso kit
ACoS
18%
Orders
2
Create KEYWORD
power nap pillow
clicks
14
Orders
3
Create KEYWORD
mini espresso kit
ACoS
18%
Orders
2
ACoS
18%
Orders
2
negate KEYWORD
escape proof pet collar
sales
$47
spend
$38
Sales
$47
spend
$38
Create KEYWORD
stress eating candy
ACoS
18%
Orders
2
ACoS
18%
Orders
2
negate KEYWORD
pants but like pajamas
Clicks
21
orders
0
clicks
21
orders
0
negate KEYWORD
cat mood booster
spend
$64
acos
48%
spend
$64
ACOS
48%
power nap pillow
clicks
14
Orders
3
mini espresso kit
ACoS
18%
Orders
2
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