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Ad Type:
Legacy 004b: Low Order Volume | High ACOS | Targets
Target
Lower bids on high ACOS targets with low order volume.
Frequency: Once per day
Trigger:
/*
==== Low Order Volume | High ACOS | Targets ====
This recipe is used to lower bids on high ACOS targets with low order volume. Can be used
in conjuction with Recipe 005 to stagger bid decrease amounts based on ACOS
(enable Max ACOS option in Recipe 005).
==== Trigger ====
*/
(over the last 30 days // Date range selection
orders >= 2 // Order threshold
and acos > 30% // ACOS threshold. Use acos that's 2-3% above your target
and state = effectively enabled // State setting
/*
==== Options ====
Remove starting "//" to enable option
*/
// and acos < 50% // Max ACOS filter. Enable when using Recipe 005.
// and cvr < 6% // Conversion rate filter
// and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
// and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
)
and (over the last 14 days orders < 4) // Eliminates Recipe overlap with Moderate and High Volume Order Recipes
/* === End Trigger=== */
/*
==== Action ====
Change Bid: Decrease (%)
Twice Weekly Frequency (Thursday & Sunday)
Conservative: 5%
Moderate: 8%
Aggressive: 12%
Daily Frequency
Conservative: 1%
Moderate: 2%
Aggressive: 4%
*/Action: Decrease bid by 1
Legacy 009b: High Order Volume | Very High ACOS | Targets
Target
Optional. Lower bids on very high ACOS targets with high order volume. Use with Recipe 008.
Frequency: Once per day
Trigger:
/*
==== High Order Volume | High ACOS | Keywords (copy) ====
This recipe is used to lower bids on very high ACOS targets with high order volume. Can be used
in conjuction with Recipe 008 to stagger bid decrease amounts based on ACOS
(enable Max ACOS option in your Recipe 008).
==== Trigger ====
*/
(over the last 7 days // Date range selection
orders >= 4 // Order threshold
and acos > 50% // ACOS threshold. Use acos that's 20-30% above your target
and state = effectively enabled // State setting
/*
==== Options ====
Remove starting "//" to enable option
*/
// and cvr < 6% // Conversion rate filter
// and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
// and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
)
/* === End Trigger=== */
/*
==== Action ====
Change Bid: Decrease (%)
Twice Weekly Frequency (Thursday & Sunday)
Conservative: 8%
Moderate: 12%
Aggressive: 20%
Daily Frequency
Conservative: 2%
Moderate: 4%
Aggressive: 6%
*/Action: Decrease bid by 2
*NEW* 01a: Zero Impressions | Keywords
Keyword
Frequency: Once per day
Trigger:
/*
==== Zero Impressions | Keywords ====
This recipe is used to increase bids on zero impression keywords.
*/
// === Start Trigger===
over the last 3 days // Date range selection
state = effectively enabled
and impressions = 0 // Impression threshold
// and bid < $1.00 // Max bid threshold
// and clicks = 0 // Click threshold. Use if setting impressions > 0
// and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
// and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
// === End Trigger===
/*
==== Action ====
Change Bid: Increase (%)
Daily Frequency
Conservative: 1%
Moderate: 2%
Aggressive: 4%
*/Action: Increase bid by 2
Legacy 012a: High Order Volume | Low ACOS | Keywords
Keyword
Raise bids on your performing, low ACOS keywords with high order volume.
Frequency: Once per day
Trigger:
/*
==== High Order Volume | Low ACOS | Keywords ====
This recipe is used to raise bids on your performing, low ACOS keywords with high order volume.
==== Trigger ====
*/
(over the last 7 days // Date range selection
orders >= 4 // Order threshold
and acos < 25% // ACOS threshold. Use ACOS that's 2-3% below your target
and state = effectively enabled // State setting
/*
==== Options ====
Remove starting "//" to enable option
*/
// and acos > 10% // Minimum ACOS threshold.
// and cvr > 6% // Conversion rate filter
// and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
// and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
)
/* === End Trigger=== */
/*
==== Action ====
Change Bid: Increase (%)
Twice Weekly Frequency (Thursday & Sunday)
Conservative: 5%
Moderate: 8%
Aggressive: 12%
Daily Frequency
Conservative: 1%
Moderate: 2%
Aggressive: 4%
*/Action: Increase bid by 1
Legacy 003b: 1 Order - Pause Targets
Target
Pause targets that are getting clicks but only 1 order.
Frequency: Once per day
Trigger:
/*
==== 1 Order - Pause Targets ====
This recipe is used to pause targets that are getting clicks but only 1 order.
==== Trigger ====
*/
(over the lifetime // Date range selection
orders = 1 // Order threshold
and clicks > 60 // Click threshold
and state = enabled // State setting
/*
==== Options ====
Remove starting "//" to enable option
*/
// and acos > 100% // Acos filter. Use to ensure minimum spend based on product price.
// and spend > $15 // Spend filter. Use to ensure minimum spend based on fixed amount.
// and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
// and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
)
/*
==== Action ====
Change Bid: Set State - Paused
Daily Frequency
*/Action: Set state to paused
Legacy 012b: High Order Volume | Low ACOS | Targets
Target
Raise bids on your performing, low ACOS targets with high order volume.
Frequency: Once per day
Trigger:
/*
==== High Order Volume | Low ACOS | Targets ====
This recipe is used to raise bids on your performing, low ACOS targets with high order volume.
==== Trigger ====
*/
(over the last 7 days // Date range selection
orders >= 4 // Order threshold
and acos < 25% // ACOS threshold. Use ACOS that's 2-3% below your target
and state = effectively enabled // State setting
/*
==== Options ====
Remove starting "//" to enable option
*/
// and acos > 10% // Minimum ACOS threshold.
// and cvr > 6% // Conversion rate filter
// and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
// and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
)
/* === End Trigger=== */
/*
==== Action ====
Change Bid: Increase (%)
Twice Weekly Frequency (Thursday & Sunday)
Conservative: 5%
Moderate: 8%
Aggressive: 12%
Daily Frequency
Conservative: 1%
Moderate: 2%
Aggressive: 4%
*/Action: Increase bid by 1