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Ad Type:
Legacy 005a: Low Order Volume | Very High ACOS | Keywords
Keyword
Optional. Lower bids on very high ACOS keywords with low order volume. Use with Recipe 004.
Frequency: Once per day
Trigger:
/*
==== Low Volume | Very High ACOS | Keywords ====
This recipe is used to lower bids on very high ACOS keywords with low order volume. Use
in conjuction with Recipe 004 to stagger bid decrease amounts based on ACOS
(enable Max ACOS option in Recipe 004).
==== Trigger ====
*/
(over the last 30 days // Date range selection
orders >= 2 // Order threshold
and acos > 50% // ACOS threshold. Use acos that's 20-30% above your target
and state = effectively enabled // State setting
/*
==== Options ====
Remove starting "//" to enable option
*/
// and cvr < 6% // Conversion rate filter
// and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
// and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
)
and (over the last 14 days orders < 4) // Eliminates Recipe overlap with Moderate and High Volume Order Recipes
/* === End Trigger=== */
/*
==== Action ====
Change Bid: Decrease (%)
Twice Weekly Frequency (Thursday & Sunday)
Conservative: 8%
Moderate: 12%
Aggressive: 20%
Daily Frequency
Conservative: 2%
Moderate: 4%
Aggressive: 6%
*/Action: Decrease bid by 2
Legacy 007b: Moderate Order Volume | Very High ACOS | Targets
Target
Optional. Lower bids on Very high ACOS targets with moderate order volume. Use with Recipe 006.
Frequency: Once per day
Trigger:
/*
==== Moderate Order Volume | Very High ACOS | Targets ====
This recipe is used to lower bids on Very high ACOS targets with moderate order volume. Can be used
in conjuction with Recipe 006 to stagger bid decrease amounts based on ACOS
(enable Max ACOS option in your Recipe 006).
==== Trigger ====
*/
(over the last 14 days // Date range selection
orders >= 4 // Order threshold
and acos > 50% // ACOS threshold. Use acos that's 20-30% above your target
and state = effectively enabled // State setting
/*
==== Options ====
Remove starting "//" to enable option
*/
// and cvr < 6% // Conversion rate filter
// and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
// and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
)
and (over the last 7 days orders < 4) // Eliminates Recipe overlap with High Volume Order Recipes
/* === End Trigger=== */
/*
==== Action ====
Change Bid: Decrease (%)
Twice Weekly Frequency (Thursday & Sunday)
Conservative: 8%
Moderate: 12%
Aggressive: 20%
Daily Frequency
Conservative: 2%
Moderate: 4%
Aggressive: 6%
*/Action: Decrease bid by 2
Legacy 011b: Moderate Order Volume | Low ACOS | Targets
Target
Raise bids on your performing, low ACOS targets with moderate order volume.
Frequency: Once per day
Trigger:
/*
==== Moderate Volume | Low ACOS | Targets ====
This recipe is used to raise bids on your performing, low ACOS targets with moderate order volume.
==== Trigger ====
*/
(over the last 14 days // Date range selection
orders >= 4 // Order threshold
and acos < 25% // ACOS threshold. Use ACOS that's 2-3% below your target
and state = effectively enabled // State setting
/*
==== Options ====
Remove starting "//" to enable option
*/
// and acos > 10% // Minimum ACOS threshold.
// and cvr > 6% // Conversion rate filter
// and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
// and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
)
and (over the last 7 days orders < 4) // Eliminates Recipe overlap with High Volume Order Recipes
/* === End Trigger=== */
/*
==== Action ====
Change Bid: Increase (%)
Twice Weekly Frequency (Thursday & Sunday)
Conservative: 5%
Moderate: 8%
Aggressive: 12%
Daily Frequency
Conservative: 1%
Moderate: 2%
Aggressive: 4%
*/Action: Increase bid by 1
Legacy 012b: High Order Volume | Low ACOS | Targets
Target
Raise bids on your performing, low ACOS targets with high order volume.
Frequency: Once per day
Trigger:
/*
==== High Order Volume | Low ACOS | Targets ====
This recipe is used to raise bids on your performing, low ACOS targets with high order volume.
==== Trigger ====
*/
(over the last 7 days // Date range selection
orders >= 4 // Order threshold
and acos < 25% // ACOS threshold. Use ACOS that's 2-3% below your target
and state = effectively enabled // State setting
/*
==== Options ====
Remove starting "//" to enable option
*/
// and acos > 10% // Minimum ACOS threshold.
// and cvr > 6% // Conversion rate filter
// and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
// and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
)
/* === End Trigger=== */
/*
==== Action ====
Change Bid: Increase (%)
Twice Weekly Frequency (Thursday & Sunday)
Conservative: 5%
Moderate: 8%
Aggressive: 12%
Daily Frequency
Conservative: 1%
Moderate: 2%
Aggressive: 4%
*/Action: Increase bid by 1
Legacy 003b: 1 Order - Pause Targets
Target
Pause targets that are getting clicks but only 1 order.
Frequency: Once per day
Trigger:
/*
==== 1 Order - Pause Targets ====
This recipe is used to pause targets that are getting clicks but only 1 order.
==== Trigger ====
*/
(over the lifetime // Date range selection
orders = 1 // Order threshold
and clicks > 60 // Click threshold
and state = enabled // State setting
/*
==== Options ====
Remove starting "//" to enable option
*/
// and acos > 100% // Acos filter. Use to ensure minimum spend based on product price.
// and spend > $15 // Spend filter. Use to ensure minimum spend based on fixed amount.
// and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
// and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
)
/*
==== Action ====
Change Bid: Set State - Paused
Daily Frequency
*/Action: Set state to paused
Legacy 012a: High Order Volume | Low ACOS | Keywords
Keyword
Raise bids on your performing, low ACOS keywords with high order volume.
Frequency: Once per day
Trigger:
/*
==== High Order Volume | Low ACOS | Keywords ====
This recipe is used to raise bids on your performing, low ACOS keywords with high order volume.
==== Trigger ====
*/
(over the last 7 days // Date range selection
orders >= 4 // Order threshold
and acos < 25% // ACOS threshold. Use ACOS that's 2-3% below your target
and state = effectively enabled // State setting
/*
==== Options ====
Remove starting "//" to enable option
*/
// and acos > 10% // Minimum ACOS threshold.
// and cvr > 6% // Conversion rate filter
// and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
// and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
)
/* === End Trigger=== */
/*
==== Action ====
Change Bid: Increase (%)
Twice Weekly Frequency (Thursday & Sunday)
Conservative: 5%
Moderate: 8%
Aggressive: 12%
Daily Frequency
Conservative: 1%
Moderate: 2%
Aggressive: 4%
*/Action: Increase bid by 1