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Recipe 003: 0 Orders | Pause Keywords
Keyword
Pause keywords that are getting clicks but no orders.
Frequency: Once per day
Trigger:
/* ==== 0 Orders - Pause Keywords ==== This recipe is used to pause keywords that are getting clicks but no orders. ==== Trigger ==== */ (over the lifetime // Date range selection orders = 0 // Order threshold and clicks > 30 // Click threshold and state = effectively enabled // State setting /* ==== Options ==== Remove starting "//" to enable option */ // and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name // and ad group name contains "exact match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name. ) /* === End Trigger=== */ /* ==== Action ==== Change Bid: Set State - Paused Daily Frequency */
Action: Set state to paused
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