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Ad Type:
Recipe 003: 0 Orders | Pause Keywords
Keyword
Pause keywords that are getting clicks but no orders.
Frequency: Once per day
Trigger:
/*
==== 0 Orders - Pause Keywords ====
This recipe is used to pause keywords that are getting clicks but no orders.
==== Trigger ====
*/
(over the lifetime // Date range selection
orders = 0 // Order threshold
and clicks > 30 // Click threshold
and state = effectively enabled // State setting
/*
==== Options ====
Remove starting "//" to enable option
*/
// and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name
// and ad group name contains "exact match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.
)
/* === End Trigger=== */
/*
==== Action ====
Change Bid: Set State - Paused
Daily Frequency
*/Action: Set state to paused