skill
Branded vs. non-branded report
See what you spend on brand searches versus other searches. Build a visual campaign proposal with your Amazon reports, then connect Merch Jar to put the reviewed plan into action.
Works without Merch JarConnect for more
Reports and campaign proposals
From your reports
Compare branded and non-branded costs, review your brand terms and products, and explore a campaign proposal with editable groupings.
With Merch Jar connected
Check current targets and negatives, refine the plan, create approved campaigns paused and review exclusions as coverage gets established. You decide when to enable campaigns.
The example uses anonymized account data and a fictional brand. Setup progress is simulated.
How the job works
- 1Upload Amazon’s default Search term report and tell your AI the brand name.
- 2Review branded, non-branded and overall ACoS. Add your ASIN list or Advertised product report to separate your products from other or unknown ASINs.
- 3Explore campaign groupings, brand keywords and own-product defense. Save the choices you want to use.
- 4Connect Merch Jar when you want to check existing campaigns and negatives, refine the transition and create reviewed campaigns. Existing campaigns keep running while replacement coverage gets established.
Once it's installed, ask for the job
“Help me generate a brand report.”
Attach your Search term report. Your AI checks the brand details and guides the next step.