Merch JarBrand Traffic Review

Brambleton Pet · USD

Branded vs. non-branded

Dec 11, 2025 – Aug 30, 2026
Reported activity dates

Non-branded ACoS is 43.9%, versus 34.5% overall.

Give branded demand and broader searches separate goals.

Text searchesAll reported traffic

Branded ACoS

11.3%

Matched brand terms

Ad spend
$33,821
Attributed sales
$298,222

Non-branded ACoS

43.9%

Other text searches

Ad spend
$250,384
Attributed sales
$570,865

Branded and non-branded cover text searches. Overall includes all reported traffic, including ASINs and unreported terms. Full-account coverage is unverified.

Where spend and sales come from

Share of text-search spend and attributed sales

BrandedNon-branded
Ad spend
Attributed sales

Brand searches account for 12% of spend and 34% of attributed sales in the text-search split.

ASIN traffic, unreported terms and terms awaiting review stay outside this comparison.

ASIN traffic

Partial ownership list

Your ASINs

14.7%

ACoS · Reported ASIN rows

Ad spend
$9,799
Attributed sales
$66,608

Other / unknown ASINs

52.8%

ACoS · Reported ASIN rows

Ad spend
$46,032
Attributed sales
$87,144

May include your products missing from the list.

All ASINs

36.3%

ACoS · Reported ASIN rows

Ad spend
$55,831
Attributed sales
$153,752

Set separate goals for own-product defense and other product targeting.

Add the full brand ASIN list to resolve the remaining ownership matches. These rows stay separate from branded and non-branded text searches.

How to add your ASINs

Upload a list of ASINs that belong to this brand and marketplace, or upload Amazon Ads' default Advertised product report. Include product names if you have them so Copilot can suggest useful campaign groups.

In Amazon Ads, open Measurement & reporting → Reporting, choose the Advertised product template, select this account and a recent reporting period, then generate and download the CSV. Attach it in the same conversation and say, “Add my products to the report.”

This report covers advertised products. For the full brand catalog, paste or upload your own ASIN list, including products not currently advertised. With Merch Jar available, Copilot can also check advertised products through the connection; that is still not proof of a complete catalog.

Your brand lists 1 names · 395 ASINs · View or edit

These lists define this report. Edit a draft here, then send the changes to Copilot to update your saved preferences and recalculate the report.

Showing the lists used in this report.

Brand names & product lines

Primary brand: Brambleton Pet. Case, spaces and hyphens are already handled.

Keep only names that identify your brand. Generic product descriptions do not belong here.

Additional spellings for this report

Choose which searches count as branded here. Proposed campaign negatives are shown separately in Campaign plan, using Amazon's Negative phrase and Negative exact match types.

Your ASINs

Paste your owned ASINs, one per line. Spaces and commas work too.

An advertised-product report is usually a partial list. Products missing from it stay unknown.

Edits do not change the numbers above or apply campaign negatives. Copilot checks the changes, saves the lists and refreshes this report.

Report coverage & methodology $115 spend awaiting brand confirmation

$77,953 (21.5%) sits outside the text-search split. Product rows and terms awaiting review remain separate.

Brand review: $115 spend and $1,474 sales remain outside the text split. Examples: bramblton dog bed, brambelton cat tree, bramble pet harness, brambleton calmnest xl, brambletn leash, brambleton pet bundle. Review these spellings and any model-only names before finalizing the split.

Included: brambelton pet, brambletonpet, brambleton pets. Case, spacing and hyphens are normalized within whole brand names. Saved exceptions and exclusions take precedence.

Proposed names, held for review: Review observed spelling variants..

Observed review examples: bramblton dog bed, brambelton cat tree, bramble pet harness, brambleton calmnest xl, brambletn leash, brambleton pet bundle.

Confirm brand and product-line terms with the skill before treating this as the final split. Keep the approved brand reference for the next report. Generic product descriptions are not automatically branded.

TrafficRowsAd spendAttributed sales
Explicit brand queries7,458$33,821$298,222
Other text queries (provisional non-brand)99,179$250,384$570,865
Possible brand variants127$115$1,474
ASIN rows (ownership unknown)21,696$46,032$87,144
Unreported search term60$22,007$26,238
ASINs matching the advertised brand catalog2,129$9,799$66,608

ACoS = total spend ÷ total attributed sales. Amounts above are rounded for display; calculations use the original amounts. All 130,649 search-term rows reconcile. The account total has not been checked against a same-period campaign report.

Advertised products: 395 brand-matched ASINs from 2026-08-23 to 2026-08-29. This is an advertised subset, not the full catalog. Product matches are kept separate from branded searches.

Supporting template metrics are not added to search-term metrics. Different date ranges can supply identity context, but cannot validate the same-period account total.

  • Performance totals and traffic mix come from an anonymized account. Names, identifiers and dates have been replaced.
  • Setup progress and proposed campaign changes are simulated. No account changes occurred.

Source: brambleton-pet-search-terms.csv

Prepared with Merch Jar · Local report · No account changes