Running these rules every day

Every optimization in lesson 8 is a rule. A condition, an action and a time window. Doing them by hand once a week works, and it’s how I started. It gets hard when you have hundreds of products, or more than one account, or you want the changes made every day instead of every Monday.

That’s what Merch Jar does. You write each rule as logic you can read (or have your AI write it with you), preview exactly which keywords it would change, and save it switched off. You turn it on when you’re happy with it, and from then on it runs every day, the same way every time.

The Core Six in the Merch Jar Library covers most of lesson 8.

Rule in this course	Library template
Raise and lower bids toward target ACOS	Dynamic Bid Management
Pause targets that spend without selling	Pause underperforming keywords and targets
Negate search terms that spend without selling	Search Term Waste Elimination
Pause products that don’t sell	Product Ad Waste Elimination
Budgets as guardrails	Adaptive Budget Management
A proven keyword that suddenly stops getting impressions	Impression Recovery Boost

Promoting searches that sell is handled by Smart Campaigns, which turns converting search terms into keywords and product targets.

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