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The Amazon Buying Journey

Understanding the Amazon Buying Journey is the foundation for successful advertising on the platform.

How to Get Your New Product Seen on Amazon

5 Amazon Ad Terms You Should Know Part 1

5 Amazon Ad Optimizations To Make Every Week

Latest Guides

2022 Holiday Ride Along

Maximizing Sales with Effective Amazon Advertising Campaign Structure

2021 Merch by Amazon Advertising Quick Start

Structuring Amazon Ad Campaigns | Part 1

Merch Jar Tutorials | Making Bid Adjustments

Latest Docs

Keywords Vs. Targets in Merch Jar

Blended Metrics

Recipe Metrics and Properties

How Minimum and Max Bid Settings Work

Negative Search

Combining Multiple Rules

Getting Started

Navigating Merch Jar

Connecting Multiple Advertising Accounts

Set Default Ad Account

Connect Your Amazon Advertising Account

Signing up for a Merch Jar Account

Basics

Keywords Vs. Targets in Merch Jar

Amazon Campaign Structure

Rounding Strategies

Using Bulk Actions

Selecting Multiple Rows

Documentation

Recipes

Recipes Overview

Recipe Metrics and Properties

Conditions and Rules

Create New Recipe

Use of Parentheses

Combining Multiple Rules

Validation Messages

Smart Campaigns

Smart Campaigns Overview

Linking Ad Groups

Activating Your Smart Campaign

Creating a Smart Campaign

Smart Campaign 'Dry Run' Feature

Managing Smart Campaign Rules

Smart Campaign Bid Resolution

Ad Manager

Negative Search

Creating Negative Keywords From Search Terms

Change Campaign Daily Budget

Setting Campaign State

Setting Ad State

KDP

Blended Metrics

Adjusted Metrics

Ad Impact Multipliers

Calculating Ad Impact Multipliers

Calculating Average Profit Margin

Account

Resetting Your Password

How Minimum and Max Bid Settings Work

Setting and Managing Target ACOS

Understanding the Cascading Settings System (CSS)

Troubleshooting

Advertising Data Not Syncing

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