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The Amazon Buying Journey

Understanding the Amazon Buying Journey is the foundation for successful advertising on the platform.

5 Amazon Ad Optimizations To Make Every Week

5 Amazon Ad Terms You Should Know Part 1

How to Get Your New Product Seen on Amazon

Latest Guides

2022 Holiday Ride Along

Maximizing Sales with Effective Amazon Advertising Campaign Structure

2021 Merch by Amazon Advertising Quick Start

Structuring Amazon Ad Campaigns | Part 1

Merch Jar Tutorials | Making Bid Adjustments

Latest Docs

Keywords Vs. Targets in Merch Jar

Blended Metrics

Recipe Metrics and Properties

How Minimum and Max Bid Settings Work

Negative Search

Combining Multiple Rules

Getting Started

Navigating Merch Jar

Connecting Multiple Advertising Accounts

Set Default Ad Account

Connect Your Amazon Advertising Account

Signing up for a Merch Jar Account

Basics

Keywords Vs. Targets in Merch Jar

Amazon Campaign Structure

Date Range Selection

Column Visibility

Documentation

Recipes

Recipes Overview

Recipe Metrics and Properties

Conditions and Rules

Validation Messages

Combining Multiple Rules

Use of Parentheses

Create New Recipe

Smart Campaigns

Smart Campaigns Overview

Smart Campaign Bid Resolution

Managing Smart Campaign Rules

Smart Campaign 'Dry Run' Feature

Creating a Smart Campaign

Activating Your Smart Campaign

Linking Ad Groups

Ad Manager

Navigating the Search Term Page

Setting Ad State

Setting Campaign State

Change Campaign Daily Budget

Creating Negative Keywords From Search Terms

KDP

Blended Metrics

Adjusted Metrics

Ad Impact Multipliers

Calculating Ad Impact Multipliers

Calculating Average Profit Margin

Account

Understanding the Cascading Settings System (CSS)

Setting and Managing Target ACOS

How Minimum and Max Bid Settings Work

Resetting Your Password

Troubleshooting

Advertising Data Not Syncing

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