Starter 03b: Low ACOS | Targets
Updated
June 8, 2024

This recipe is used to raise bids on low ACOS targets.

Segments targets by order volume: Low, Moderate, and High

Composer
Data Source
Targets

/*

==== Low ACOS | Targets ====

This recipe is used to raise bids on low ACOS targets and segments targets by order

volume: Low, Moderate, and High

*/

/* === Start Trigger===

=== GLOBAL OPTIONS ===

These options apply to all order volumes.

*/

(

  over the last 2 days state = effectively enabled

     // and clicks < 1 // Click threshold. Only raises bids when not getting enough clicks.

     // and campaign name does not contain "lottery" // Keyword exclusion. Use this to exclude campaigns using keywords in your campaign name

     // and ad group name contains "close match" // Keyword inclusion. Use this to only include ad groups that contain specific keywords in your ad group name.

)

// === END GLOBAL OPTIONS ===

and

(

// === LOW ORDER VOLUME ===

  (

     (

        (

           over the last 30 days // Date range selection

              orders >= 2 // Order threshold

          and acos < 25% // ACOS Threshold. Set 2-5% below your target ACOS

        )

and

        (

           over the last 14 days orders < 4 // Eliminates Recipe overlap with Moderate and High Volume Order Recipes

        )

     )

  )

OR

// === MODERATE ORDER VOLUME ===

     (

        (

           over the last 14 days // Date range selection

              orders >= 4 // Order threshold

          and acos < 25% // ACOS Threshold. Set 2-5% below your target ACOS

        )

and

        (

           over the last 7 days orders < 4 // Eliminates Recipe overlap with High Volume Order Recipes

        )

     )

OR

// === HIGH ORDER VOLUME ===

        (

           over the last 7 days // Date range selection

              orders >= 4 // Order threshold

          and acos < 25% // ACOS Threshold. Set 2-5% below your target ACOS

        )

)

/* === End Trigger=== */

/*

==== Action ====

Change Bid: Decrease (%)

Daily Frequency

Conservative: 1%

Moderate: 2%

Aggressive: 4%

*/

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